Consumer and Market Insights: Oral Hygiene in Germany

Steady GDP per capita growth and low inflation will positively impact Consumer Packaged Goods market in Germany including the Oral Hygiene market. Toothpaste is the leading value category in 2015 while the Toothbrushes & Replacement Heads category is forecast to register fastest growth during 2015-2020. German consumers look for personalized Oral Hygiene products such as antimicrobial toothpaste, toothpaste with tartar protection, orthodontic toothbrushes that target specific needs of the consumers.

Key Findings

Of the six categories analyzed, Toothbrushes & Replacement Heads will be the fastest growing value category, registering a CAGR of 2.9% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than two-fifth of the overall Oral Hygiene products distribution in Germany

The use of Rigid Plastics is forecast to grow at a CAGR of 2.6% during 2015-2020

Glaxosmithkline Plc, The Procter & Gamble Company, and Colgate-Palmolive Gmbh are the leading market players in the country

Demand for natural Oral Hygiene products in Germany will experience a rise in line with the natural trend in the overall Personal Care market

Synopsis

Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion