Consumer and Market Insights: Oral Hygiene in Hungary

Strong economic growth and rising disposable income is driving the consumer packaged goods market in Hungary. In the Oral Hygiene market, Toothpaste will remain as the leading value category while the Toothbrushes & Replacement Heads category is forecast to register fastest growth during 2015-2020. Colgate-Palmolive Gmbh and Glaxosmithkline Plc are the leading market players in the market.

Key Findings

The Hungarian Oral Hygiene market is forecast to register higher growth during 2015-2020 compared to 2010-2015.

Hypermarkets & Supermarkets is the leading distribution channel accounting for 43.5% of overall Oral Hygiene products distribution in Hungary.

The Hungarian consumers prefer value for money products in the Oral Hygiene market.

Flexible Packaging is the most commonly used packaging material in the Hungarian Oral Hygiene market.

Synopsis

Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning