Consumer and Market Insights: Spirits in New Zealand

The Spirits market in New Zealand is expected to register higher growth during 2015-2020 compared to 2010-2015. New Zealand’s consumers are opting for value for money products in the Spirits market. The Whiskey category has the highest volume share in 2015 while the Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020. On-trade transactions account for the highest distribution share in the Tequila & Mezcal category. Screw Top is the most commonly used closure type. Davide Campari-Milano S.p.A. is a major player of Rum in New Zealand’s Spirits market.

Key Findings

The Spirits market in New Zealand registered a CAGR of 7.3% during 2015-2020.

The Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020.

The Whiskey category is expected to record gain in market share during 2015-2020.

On-trade transactions account for 47.7% distribution share in the Gin & Genver category.

Coruba Jamaica Rum is the leading brand of Rum in New Zealand.

Screw Top is the most commonly used closure type in New Zealand’s Spirits market.

Synopsis

Canadean’s Consumer and Market Insights report on the Spirits market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning