Trend Sights Analysis: Product Specificity; Addressing the consumer need to share products, services, and experiences : Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Addressing the need for greater personalization using more specific product attributes What? Defining Product Specificity A counter-trend amid the ubiquity of mass-market products and brands is the search for more bespoke, personalized products and services. “Mass customization” is being adopted as consumer-facing companies seek to capitalize on demand for greater product variety and individualization. Products that meet more personal needs are perceived as offering superior value, and positively impact perception. Why? Trend drivers More individualistic, digitally connected consumers feel empowered to express and act upon their opinions and beliefs by making “identity-related” purchases. Global economic development and urbanization in emerging markets is making consumers more wealthy, creating a greater sense of personal entitlement, which is driving self-congruent consumerism. Escalating threat of private label products in FMCG is putting pressure on brands to adopt a differentiation Personalization/customization can be both a functional and emotional reason to trade up and can provide a route to premiumization. Self-responsibility for health and wellness is driving consumption of products that enable consumers to control their diets more directly to meet their personal health needs. How? Key take-outs and implications Create new, more specific consumption niches, through daypart targeting, and products that are seasonal/holiday-inspired, or target sports/activities or social occasions. Be mindful of evolving gender roles in society and break away from gender-biased categories through marketing, formulation, and packaging. Focus on niche “hyper-local” references, such as using weather-based marketing. Capitalize on consumer’s specific avoidance and moderation demands through portion control, low-ABV alcohol, and allergen-free products. Report Covers the following factors FMCG trend analysis Report Consumer Behaviour affecting FMCG market Consumer Habits in Retail Sector Product Specificity Trend in FMCG Importance of Product Specificity Future Trend Growth Product Specificity Mass customization trend in Retail Key Findings Just-for-me” product solutions appeal to today’s self-expressive and individualistic consumers who reject a “one-size-fits-all” approach to consumption/usage of products. 41% of global consumers believe that customization/personalization claims have a favorable influence on their perception of a product. Opportunities exist for manufacturers to create new, more specific consumption niches through day part-targeting, and products that are seasonal/holiday-inspired or target sports/activities or social occasions. Over a quarter of global consumers find a food/drink product that is advertised for a specific time of the day or night appealing. Consumers are moderating their intake of products and ingredients to promote healthy lifestyles, spurring demand for innovation based on portion control, offering low-ABV alcohol and allergen-free formulations. To know more click on the link below: https://www.kenresearch.com/food-beverage-and-tobacco/general-food/trend-sights-analysis-product-specificity-addressing-need-to-share-products-services-experiences/47399-11.html Contact: Ken Research Ankur Gupta, Head Marketing & Communications query@kenresearch.com +91-124-4230204 Tags: Addressing the consumer need to share products., Consumer Behavior affecting FMCG market, Consumer Habits in Retail Sector, FMCG trend analysis Report, Future Trend Growth Product Specificity, Importance of Product Specificity, Mass customization trend in Retail, Product Specificity Trend in FMCG