Trend Sights Analysis: Product Specificity; Addressing the consumer need to share products, services, and experiences : Ken Research Addressing the need for greater personalization using more specific product attributes What? Defining Product Specificity A counter-trend amid the ubiquity of mass-market products and brands is the search for more bespoke, personalized products and services. “Mass customization” is being adopted as consumer-facing companies seek to capitalize on demand for greater product variety and individualization. Products… Read More »
