The market for Alternative Medicines & Herbal Products in India is likely to register revenues worth USD 661 billion by 2020: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The strong advertisement & promotional strategies developed by the companies in the segment has increased the awareness about benefits of using herbal products and harmful effects of chemical based products. Rising competition among the players have forced them to invest heavily in promotional activities. The companies such as Patanjali, Himalaya and Dabur are regularly involved in Promotional and CSR activities to promote their products. This has resulted in an increase in awareness about the products especially in rural and semi urban areas. The government of India is providing full support to AYUSH ministry and promoting ayurvedic products and medicines in the country. The government has also increased the budget of AYUSH ministry from INR 6,300 million in FY’2011 to INR 13,262 million in FY’2016. By increasing the budget for AYUSH products, the object of government is to develop and promote the Indian systems of medicines in an organized and scientific manner. This has encouraged the companies to focus on herbal segment thus positively impacting the market size of the industry. The government along with AYUSH ministry has also decided to open AYUSH institutes in all states of the country. Also, there are plans to open AYUSH Hospitals and a yoga wellness centers in every district in India. The government is also exploring the idea to have one AYUSH doctor stationed at all primary health centers and sub centers. Government has also increased the allocation budget for ministry of AYUSH. Online shopping is gaining importance prominence in India. Youth segment of the population has showcased an inclining interest in the purchases through online portals. The concept is yet to gain prominence among the aged section of the society. Dabur India Ltd. and Patanjali have launched their online shopping portals dedicated to herbal products. Shopping portal gives an ease of buying to the customer and also saves travelling time, thus acting as an excellent option for the customers. Increasing awareness, expanding product portfolio, changing lifestyle of people, rising stress levels at workplaces leading to ailments such as body cramps, Spondylosis and joint pains along with greater inclination towards beauty needs encourage people to buy nature based remedies and products. This is supporting the market of alternative medicines and herbal products. In addition, the growing severity of chronic ailments such as fever, respiratory problems, allergic diseases, asthma and several others together with time-tested approaches and marketing techniques has inclined the demand for alternate therapy medicines such as ayurveda and homeopathy over the years. The institutional sales have also positively influenced the market. Rising number of herbal salons in India, which only use herbal products for the treatments, has triggered the demand for these products. Also, rising number of yoga classes, AYUSH hospitals and Ayurvedic clinics has attributed to the increasing revenues of Alternative medicines in the country. The wide range of products available in this category has driven the revenues of the industry. They are natural products and are used daily by millions of customers. Herbal products are easily available in big as well as small local grocer and general stores. The report titled “India Alternative Medicines and Herbal Products Market Outlook to 2021” provides detailed overview on the herbal medicines and herbal products market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for herbal product companies, herbal medicines manufacturers, AYUSH centers, retailer, Manufacturer and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future. Products Covered in the Report: Herbal Medicines, Herbal Hair Care, Herbal Shampoo, Herbal Face Wash, Herbal Oil, Herbal Toothpaste, Herbal Digestives, Herbal Balm, Chyawanprash Companies Covered in the Publication: Dabur limited, Patanjali, Himalaya Drug Company, Emami limited, Marico, Baidyanath For more information about the publication refer to below link: https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/india-herbal-products-market/55358-95.html Related Reports: Company Profile of Patanjali Ayurved Limited – New Product Pipeline and Brand Image to Drive Company Growth US Hair Care Market Outlook to 2020 – Natural Ingredients and Multi-Cultural Products to Drive Future India Toothbrush Market Outlook to 2020 – Rising Awareness for Oral Care and Premiumization of Products to Drive Growth Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com Post Views: 7 Tags: Annual Market Sales Herbal Natural Products, Ayurvedic Hair Treatment Industry, Ayurvedic Herbs Products Industry, AYUSH Institutes Market, Chyawanprash Market Dabur, Competition AYUSH Industry, Dabur Competition Herbal Market, Growth in Herbal Balm Market, Herbal Beauty Products Industry, Herbal Brands in India, Herbal Digestive Industry, Herbal Hair Oil Market, Herbal Products Exports, Herbal Products Industry Trends, Herbal Skin Care Market Developments, Herbal Supplements Remedies Market, Homeopathy Medicine Market, India Ayurvedic Medicine Market, India Herbal Market, India herbal medicine manufacturers, Indian herbal industry, Market Potential Ayurvedic Medicine, Organic Beauty Market, Patanjali USP in Herbal Products, Siddhi Industry Growth, Unani Market India, Yoga Market India, Yoga Wellness Centres Market