Singapore Online Advertising Market Outlook to 2023: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The report titled “Singapore Online Advertising Market Outlook to 2023 – By Type Medium (Desktop, Mobile), By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds and others), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare and others) and By Models (Cost Per Click, Cost Per Mile and Cost Per Action)” covers online advertising spent along with market segmentation by the medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, entertainment & media, banking, automotive, retail, healthcare, and others), by models (cost per mile, cost per click and cost per action). The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Carbon Interactive, Happy Marketer, First Page Pte Ltd, Hashmeta Pte Ltd, Media One, Clickr Media, One9ninety Pte Ltd, Construct Digital, Disruptive Digital and others. The report also explores the digital customer profile in Singapore, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader. Singapore Online Advertising Market Summary Market Overview: Singapore Online Advertising Market is at the growth stage witnessing intense competition amongst advertising agencies. The rapid increase in the usage of social media, robust digital infrastructure, and high Smartphone penetration has propelled momentum to advertising spent. The number of internet users has increased considerably during the review period. The entertainment industry revenue in Singapore has increased at a CAGR of 3.5% during 2013-2018. Addition of new platforms and services such as Whatsapp advertising, Skype advertising, link building, mobile app development, and others have complimented the target audience in terms of availability of a wide range of services. Online advertising spent is expected to witness sound growth at a CAGR of around 18.6% during the revenue period 2013-2018. Market Segmentation By Medium (Desktop and Mobile) Desktop dominated the market owing to better resolution of the advertisements and a bigger screen. In addition, the internet broadband speed available in Singapore is faster in any fixed connections as compared to the internet speed connections via mobile phones. With the advent of strong internet infrastructure owing to the government’s initiatives and the rapid increase in smartphone penetration in the country, mobile advertising started to be preferred in Singapore. Both have an almost comparative share in the market with desktop leading slightly in 2018. By Types of Advertising (Banner, Video, Search, Social Media, and Online Classified & Others Advertising) Search ads have gathered the maximum market share due to the higher usage of search engines for various activities. In search engines, Google accounted for the maximum user penetration followed by Facebook, Instagram, and YouTube. Social media advertising ranks second due to the increasing social media users in the country. Video advertising has gradually increased in the last five years whereas banner and online classified advertising have seen a slight decline in this period in terms of relative share. By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Automotive, BFSI, and Others) FMCG is the top sector which spends maximum on its product and services’ advertising owing to high market competition and low product switching cost followed by the Entertainment & Media which has a significant share in online advertisement spending in the country with digital games, online music having the highest visibility. Healthcare sector is coming up with innovative medical services and needs to raise awareness among consumers. E-commerce is an upcoming sector in Singapore that will grow at a very fast growth rate owing to the increase in personal disposable income and shift towards online shopping from traditional brick and mortar model. Automotive and Banking services also accounted for a considerable market share in the digital advertising market spending in Singapore. By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA) Cost per Mile (CPM) means the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks received by any advertisement. Cost per Action (CPA) means the charges as per any particular action desired by the advertiser. The CPC model is being widely used by publishers in Singapore because of the dominance of search advertising in Singapore. However, the CPM and CPA models are going to overtake the CPC model because social media ads & video ads are steadily growing in Singapore and new players are entering the market preferring CPM being the cheapest model & CPA being highly result driven. Competitive Landscape The online advertising market is fragmented for advertising agencies while it is highly concentrated for platforms on the basis of ad spent in 2018. Companies compete on the basis of promotion strategies, their networking, major clientele and the platforms used for digital advertising. Some of the major advertising agencies operating within this segment include Carbon Interactive, Hashmeta, Happy Marketer, Media One, Clickr Media, First Page, and others. Major platforms with the majority of the share in the market are Google and Facebook, followed by Instagram and other platforms. Singapore Online Advertising Market Future Outlook Singapore online advertising market will witness a slower growth from the period 2018 to 2023E as the market becomes more saturated. It is forecasted to witness a CAGR (2018-2023) of close to 11% due to the dominance of traditional offline advertising in Singapore. Generally, the realization of profits or ROI period in the business is comparatively long which leads to dissatisfaction among the advertising agencies. Key Segments Covered:- By Online Advertising Medium By Online Ad Spend Desktop Mobile By Types of Online Advertising By Online Ad Spend Search Advertising Social Media Advertising Banner Advertising Video Advertising Online Classified & Others By Different Sector/Industries By Online Ad Spend FMCG Entertainment & Media BFSI Retail Health care Automotive Others By Pricing Models By Online Ad Spend Cost per Click (CPC) Cost per Mile (CPM) Cost per Action (CPA) Time Period Captured in the Report:- Historical Period: 2013-2018 Forecast Period: 2019-2023 Key Target Audience Advertising Agencies Social Networking Platforms End User Industries Investing in Online Advertising Investors Advertising Agencies Covered:- Carbon Interactive Active Media Happy Marketer Hashmeta Pte. Ltd. Clickr Media Media One One9 Ninety Advertising Platforms Covered:- Google Facebook Instagram YouTube LinkedIn Twitter Snapchat Key Topics Covered in the Report:- Executive Summary Research Methodology Singapore Online Advertising Market Singapore Online Advertising Market Segmentation SWOT Analysis of Singapore Online Advertising Market Trends and Development in Singapore Online Advertising Market Issues and Challenges in Singapore Online Advertising Regulatory Scenario of Singapore Online Advertising Market Competitive Scenario in Singapore Online Advertising Market Company Profiles of Singapore Online Advertising Market Singapore Online Advertising Market Future Outlook and Projections, 2018-2023E Analyst Recommendation in Singapore Online Advertising Market For More Information, Refer To Below Link:- Singapore Online Advertising Market Outlook Related Reports by Ken Research:- Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media, and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI, and Others) Indonesia Online Advertising Market Outlook to 2021- Significant Rise in the Internet, Mobile, and Social Media User Penetration to Drive Growth Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022 Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249