Exploring the Potential of Discount Brokerage to be ‘One-Stop’ Provider for all financial needs of Retail Investors: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The pre-2010 trading industry of India was restricted to informed investors; undertaking trading activities via their relationship managers, thereby losing out large chunks of profits to intermediaries through high brokerage charges. Post-2010, recognizing the opportunity of increasing Internet penetration, mobile phone subscribers and retail investment participation, Zerodha introduced DIY internet-based trading platforms at low per trade charges (lower of 0.01% or flat INR 20 per trade). The emergence of discount brokerages compelled Full-service brokerages such as ICICI Securities, Motilal Oswal to slash their prices but was not at par with discount brokers. But one must think about how these discount brokers are able to offer such low pricing in comparison to highly experienced traditional brokerages. Such discounted brokerages levy high technological capabilities such as eKYC, biometric authentications, Order Management Systems; analytical tools etc; focusing on economies of scales by generating high trading volumes & account openings. This is further supplemented with online-based operations without deploying resources for research or advisory services. Moreover, DB firms usually rely on “word of mouth” marketing thereby saving up a major proportion of their client acquisition cost. All of these minimized expenses cumulate to a very low operating cost in comparison to traditional brokers, thereby, enabling them to provide services at such cheap pricing. Following Zerodha’s no-frills model approach, new players including 5Paisa, Upstox entered the market with similar pricing strategies. Within a span of 8 years (in FY’18) Zerodha became a leading player in the brokerage industry by catering to ~1 Million retail customers. According to a study by Ken Research, what sets out Zerodha from its peers is its unique product offerings like Kite, Coin, Small case; easy to use interface; technologically advanced and fast customer acquisition process; comparable low account opening charges and high-quality macro-level research & advisory services. Providing only trade execution services has limited discount brokerage’s reach to only DIY retail customers, therefore are losing out on high revenue from HNIs & institutional clients. Another major challenge faced by them is to retain their existing client base and preventing client switching at times of additional financial services requirements. In order to solve these problems, it becomes pertinent to analyze if DBs should expand their services portfolio? It is important for discount brokers to diversify their offerings catering to institutional requirements and we can already see some major players moving in this direction. Capitalizing on the growing preference for Mutual Fund investing & catering to both traders & investors, Zerodha recently applied for an AMC license. Similarly, supplementing its digital platform 5Paisa expanded its business to digital lending via its P2P Lending Subsidiary. Other dimensions could be to deal with insurance aggregation services, loan aggregations, pension scheme planning services, etc. allowing investment in short term saving schemes through their platform and partnering with the retail crowd funding platforms; thereby allowing investors to exploit the asset-based diversification opportunities. Adding to potential routes that can be followed, discount brokerages can invest in collaborations or developing in-house advisory services. However, in becoming a one-stop solution via any of the routes mentioned above, a major challenge for players would be maintaining its low operating cost and delivering superior quality DIY services. Companies Covered: – Full-Service Brokerages ICICI Securities HDFC Securities ShareKhan Kotak Securities Motilal Oswal Nirmal Bang Geojit Financial Services IIFL Securities SMC Global Securities Reliance Securities Discount Brokerage Zerodha 5Paisa Upstox SAMCO Prostocks R K Global Wisdom Capital Interactive Brokers Hybrid brokerage Angel Broking Edelweiss Axis Direct Swastika Investmart (TradingBells) MasterTrust Key Topics Covered in the Report: – Overview of India Financial Brokerage Industry Understanding customer’s requirements Decision making criteria for selecting brokers by retail & Institutional Clients Evolution in Role of Brokers, 2005-2022 Full-Service Brokerage in India: Overview with Business Model followed Competitive Landscape including Cross comparison among major players on financial, operational, Pricing, Strengths & Weakness Analysis Company Profile of major Full-Service Brokers Future Outlook & Potential of Full-Service Brokers in India Discount Brokerage in India: Overview with Industry Ecosystem & Business Model followed Competitive Landscape including Cross comparison among major players on Financial, Operational, Technological, Pricing, Strengths & Weakness Analysis Company Profile of major Discount Brokers Technological Landscape including Technologies available, Profiling of major Technology Providers Overview of Back Office Operations with Profiling of major Back Office Operators EKYC Providers & costing Future Outlook of Discount Brokerage Case Study of Stockal Hybrid Brokerage in India: Overveiw with Business Model followed Industry Landscpae including Cross comparison among major players on financial, operational, Pricing, Strengths & Weakness Analysis Company Profile of major Hybrid Brokers Future Outlook for Hybrid Brokerage with expected Industry Trends Regulatory Landscape Governing Brokerage Industry in India For More Information on the research report, refer to below link: – India Financial Brokerage Industry Related Reports by Ken Research: – Philippines Financial Brokerage Market Outlook to 2023 – By Equity on Basis of Transaction Value, By Transaction Mode (Online & Offline), By Basis of Time of Delivery (Intraday & Delivery Based), By Type of Investor (Domestic & FII) Indonesia Financial Brokerage Market Outlook to 2023 – By Equity and Debt Investments Traded Value, Revenue and Frequency of Transactions and By Local and Global Brokerage Firms Contact Us: – Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Post Views: 1 Tags: 5Paisa Discount Brokerage Market Revenue, Angel Broking Hybrid Brokerage Market Revenue, Axis Direct Hybrid Brokerage Market Size, Capital Market Trading Infrastructure India, Edelweiss Hybrid Brokerage Market Sales, Evaluation Study India Financial Brokerage Market, Evaluation Summary Report India Financial Brokerage Market, Evaluative Survey India Financial Brokerage Market, Financial Brokerage Industry In India, Financial Brokerage Market In India, Full Service Brokerage Companies India, Geojit Financial Services Full Service Brokerages Market Shares, HDFC Securities Full Service Brokerages Market Shares, Hybrid brokerage Market India, ICICI Securities Full Service Brokerages Market Revenue, IIFL Securities Full Service Brokerages Market Revenue, India Discount Brokerage Companies, India Discount Brokerage In house technology, India Discount Brokerage Market Revenue, India Discount Brokerage Technology Outsourcing, India Discount Service Brokerage Market Revenue, India Financial Brokerage Due Diligence Report, India Financial Brokerage Growth Strategy Market Report, India Financial Brokerage Industry, India Financial Brokerage Industry Research Report, India Financial Brokerage Market, India Financial Brokerage Market Analysis, India Financial Brokerage Market Competition, India Financial Brokerage Market Competition Benchmarking, India Financial Brokerage Market Evaluation Report, India Financial Brokerage Market Forecast, India Financial Brokerage Market Future Outlook, India Financial Brokerage Market growth, India Financial Brokerage Market Major Players, India Financial Brokerage Market Research Report, India Financial Brokerage Market Revenue, India Financial Brokerage Market Revenue Forecasting, India Financial Brokerage Market Shares, India Financial Brokerage Market size, India Financial Brokerage Market trends, India Full Service Brokerage Features Services, India Full Service Brokerage Future Revenue, India Full Service Brokerage Market Revenue, India Full Service Brokerage Pricing, India Full Service Brokerages Market, India Hybrid Brokerage Companies, India Hybrid Brokerage Market, India Hybrid Brokerage Market Revenue, Industry Research Report Of India Financial Brokerage, Interactive Brokers Discount Brokerage Market Size, Kotak Securities Full Service Brokerages Market Sales, Market Research Report Of India Financial Brokerage, MasterTrust Hybrid Brokerage Market Shares, Motilal Oswal Full Service Brokerages Market Shares, Nirmal Bang Full Service Brokerages Market Size, Non Core Services Revenue India, Number of Demat And Mutual Fund Accounts in Million, Number of IPOs India, Prostocks Discount Brokerage Market Sales, R K Global Discount Brokerage Market Shares, Reliance Securities Full Service Brokerages Market Size, SAMCO Discount Brokerage Market Size, ShareKhan Full Service Brokerages Market Size, SMC Global Securities Full Service Brokerages Market Shares, Social Evaluation Research India Financial Brokerage Market, Swastika Investmart (TradingBells) Hybrid Brokerage Market Shares, Upstox Discount Brokerage Market Shares, Wisdom Capital Discount Brokerage Market Revenue, Zerodha Discount Brokerage Market Size, Zerodha Number of NSE Active Clients