4 reasons why market research reports should not be shared on e-mail REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Though, e-mail is the most common method used by market research companies for sharing of their reports with their client, but do you know it is not a secure & reliable way. Read further to learn why…. Unarguably, e-mail is one of the most common method used by the market research companies for sharing their research reports. And why not! After all it’s convenient, it’s fast, it’s easy, and moreover it’s inexpensive. But, is this really a secure and reliable way? Definitely ‘NOT’; as email is not encrypted and so there are high chances of data breach, and thus should be avoided whenever you are sharing any kind of sensitive or confidential reports, information and documents, whether written in the body or as an attachment. Although you need credentials to log in and access the e-mail, but not to forget that e-mail is by default sent from server to server that can be read by anyone while getting transferred. As per a report by Egress research, “data is most at risk on email, with 83% of organizations experiencing email data breaches”. Besides, there are also several other risks associated with the use of e-mail for sharing research reports. So, in today’s article, we will discuss the four main reasons as to why market research reports should not be shared on e-mail, and also the available solutions for securely sharing your confidential reports. 1. Loss of IP and proprietary research – E-mail undoubtedly has made online sharing of confidential reports and documents by market research companies with their clients very easy. But, this also means it has now become relatively easier for your Intellectual Property (IP) or copyright-protected material to get shared or accessed without your permission as e-mails are not encrypted, and so you cannot stop them from being intercepted. Besides, there is also risk of stolen credentials as once you have shared your report with your client via e-mail, he can further showcase this work as their own. In short, there is risk of confidentiality by sending reports via e-mail as it may end up being forwarded to unauthorized recipients or credentials being filched, resulting in detrimental losses. 2. Having a little control on the license access given to the client – While you might be doing everything right to ensure the confidentiality of your e-mails, you cannot have control over what happens to them once they reach the inbox of your client (recipient). It is a possibility (whether intentional or not) that the client (recipient) can save or further forward the research report shared with him. You would not have any idea who may have unwarranted access to the shared confidential research data anymore. 3. Sharing of the PDF to the soft network by client – As mentioned, one of the major concerns of sharing research report or data through e-mail is security. To make sure that one-viewer at a time works there needs to be a restriction on downloads, copying and printing, otherwise it is all wasted efforts and time. Unfortunately, using e-mail for sharing your reports means there is no access control, with the data’s privacy settings becoming beyond the control of the company. And, so you once the PDF format of report is shared by you, then you cannot restrict copy, print (and number of copies), and editing or even further sharing of the PDF to the soft network by the client. 4. E-mail passes through multiple locations – It needs to be understood that once you send the research report through the e-mail, it does not mean that it will simply go directly to your client’s inbox. Thought, but of course it arrives in few seconds, but your sent e-mail actually have to go through from server to server, and passing through virus checkers, firewalls etc. while in transit. And, this extended passage makes e-mail vulnerable for unauthorized persons or hackers as they get numerous unprotected entry points to get through the sensitive data shared by you. What more, your e-mail servers can continue to store old e-mails even after they have been deleted, so they are not safe either. How should you share your confidential or sensitive reports? If e-mail is not secure platform, then how can you safely send your confidential research reports your clients and that too hassle-free? Well, one of the best, safest and robust alternatives to sending sensitive data in email is through the Digital Rights Management (DRM) system that by all means can very well help you in maintaining control of your intellectual property from any kind of theft or unwanted loss. Basically a DRM solution is a software mechanism that provides protection to your digital content from unauthorized use and piracy. This is because the system offers complete control on who has access to your reports. Furthermore, through DRM you are able to permit access to only the specified audience with certain restrictions placed on the content such as not allowing sharing, printing, or copying. Moreover, you can also impose certain limits on the user such as IP address, device, or open limits. And, what more you can also control the access with expiry dates or revoke access at any time if you suspect any data intrusion or fraud. If you need help or advice on how to ensure your research reports remain secure during and after sharing of them with your clients, comment ‘interested below’ or reach out to us. We will be more than happy to help you and grow! 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