Global Hair Serum Market Size, Share- Ken Research

The market will be growing at the rate of 7% owing to fast fashion trends, increasing cases of hair loss & demand for organic hair care products, says a report by Ken Research

Global Hair Serum Market Ecosystem

The Global Hair Serum Market is highly fragmented in nature, with the presence of many international players as well as local players. Some of the major players in the industry, L’Oreal, Proctor & Gamble, Unilever are amongst others.

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1. “Hair loss being a growth factor?”: With rising cases of hairloss problems, companies are now realizing the huge potential it holds for the hair care market.

The rising application of hair serum in hair loss treatment and hair damage repairing is driving the market as consumers are becoming conscious about hair health and prefer advanced hair care products such as serums. Further, modern consumers are increasingly preferring organic products featuring herbal or natural ingredients like argan oil, onion, tea tree, Aloe Vera, and green tea, among others. As a result, the market is witnessing high penetration of herbal hair serum brands across key geographical markets that facilitate retail sales expansion in the worldwide market. For instance, in September 2022, Herbal Farm, a Singapore-based nutraceutical brand announced the business expansion into the personal care segment with the launch of a new hair care range featuring serum, shampoo, and conditioners.

2. “Fast Fashion providing a boost:” With an increasing trend towards hair coloring & frequent hairstyle changes, hair serums have become a need rather than a want.

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Hair serums are widely used in hair styling to rejuvenate hair texture after hair coloring. With the rising popularity of hair coloring among millennial consumers, the demand for hair styling serum has been increasing across emerging economies along with developed countries. In hair styling, the serum is primarily used to enhance the hair curls and straightness while hair straightening or smoothing treatment. In addition, hair styling serums tend to reduce fizziness, improve detangling and impart shiny texture which is often lost due to bleaching and hair coloring.

Market Taxomony:-

Global Hair Serum Market Segmentation

By Type of Product

Hair treatment Serum
Hair Styling Serum

By Gender

Men
Women

By Nature

Organic
Conventional

By Distribution Channel

Online
Offline

By Geography

Asia Pacific
Middle East
North America
Australia
South America
Europe

Key Target Audience:

Females
Millennials
Younger Generation
Individuals with Sensitive Skin

Time Period Captured in the Report:

Historical Period:2017- 2022
Base Year: 2022
Forecast Period: 2022-2027

Companies Covered:

L’Oreal Paris
Revlon
Elizabeth Arden
Unilever Plc.
Proctor & Gamble
Pattern
John Paul Mitchell Systems
Henkel
Veolia

For more insights on market intelligence, refer to the link below: –

Global Hair Serum Market Outlook to 2027

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Standard

USD 100

Professional

USD 700

Business

USD 5,000