Learning Beyond Books: India’s Experiential Learning Market Redefines Education: Ken Research

Experiential learning solutions in India hold immense potential as they cater to a vast market of ~200 Mn children. The industry is projected to experience a remarkable growth of over three times its current size in the future.

STORY OUTLINE

• The e-learning industry in India has experienced 60x growth, with a remarkable increase in the number of subscribers from 2015 to 2020.
• Technology is reshaping education by enabling interactive and hybrid learning approaches, enhancing classroom engagement.
• The Indian government is actively promoting online learning through various initiatives, integrating digital pedagogy into the long-term education strategy.
• Government initiatives like DIKSHA, PM eVIDYA, SWAYAM, and National Education Policy 2020 are driving the growth of online education in India.
• Enterprises like Byju’s and Adda247 are forging partnerships and making acquisitions to stay competitive and enhance infrastructure, expanding access to quality education.

While e-learning had been growing rapidly in recent years, India is now witnessing an e-learning boom since the pandemic emerged. The e-learning experience so far has thrown up some issues and directions for the future of online education. The industry experienced a remarkable growth of 60 times in the number of subscribers from year 2015 to 2020. The Indian government envisions and is actively shaping the Education sector with a long-term strategy that integrates digital pedagogy to promote E-learning.

1. How Technology is Reshaping Education?

Discover The Transformation of Experiential Learning

Educators Embrace Interactive Tech and Hybrid Education for Engaging Classroom Experiences. Experimental Learning provides learners with an opportunity to delve into a diverse range of technological devices. Over 50% of students reported that the learning technologies utilized in classrooms during the COVID-19 period have enhanced their learning experience and academic performance. Here are five eLearning technologies that elevate the field: Artificial Intelligence, Predictive Learning Analytics, Cloud Services, Crowdsourcing, and Virtual Reality.

2. Empowering Education: Government’s Initiatives to Boost Online Learning

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The Indian government envisions and molds e-learning with digital pedagogy as a long-term strategy in the education sector. In the past decade, numerous initiatives have been implemented to bolster India’s digital ecosystem, effectively serving as a catalyst for the Edtech sector. The notable initiatives are outlined as follows: DIKSHA (Digital Infrastructure for Knowledge Sharing), PM eVIDYA, SWAYAM, SWAYAM PRABHA, E-Pathsala, NISHTHA, National Education Policy 2020. The Union Budget 2022-23 has given a major push to the education sector with a total allocation of Rs 1,04,278 crore, which is an increase of nearly 12% over the previous year.

3. Game-Changers:  Players Redefining the Game

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Enterprises Forging Fresh Partnerships to Outpace the Competition. For instance: In April 2021, Byju’s invested around $1 Bn to acquire Aakash, enhancing infrastructure and expanding access to quality test-prep education nationwide. Adda247, supported by Google, has purchased Veeksha, a 3D experiential learning platform based in Ahmedabad, to enhance AR/VR capabilities and deliver superior learning experiences to students. Partnerships and acquisitions by Byju’s and Adda247 enhance infrastructure, expand access, and foster experiential learning through immersive experiences.

Technology is fundamentally transforming education, empowering learners and educators with interactive tools. Government initiatives and strategic partnerships are driving accessibility and immersive learning experiences, revolutionizing the future of education. This shift is creating a more inclusive, engaging, and adaptable learning environment for students of all backgrounds.

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