Pet care industry grows after pandemic; attracts FMCG companies: Ken Research

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Increased pet adoption after the pandemic is driving the Indian pet care industry to touch Rs 10,000 crore by 2025. There is a growing trend towards premium dog food products in the global market. Pet owners are increasingly willing to invest in higher-priced dog food options that offer specific health benefits, natural ingredients, and tailored formulations to meet the unique dietary needs of their dogs.

1. Purina, as a global pet food company, has achieved significant accomplishments in the pet category.

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Furthermore, Purina’s focus on customer satisfaction and engagement plays a crucial role in fostering loyalty. The brand actively interacts with pet owners through various channels, providing educational resources, offering personalized advice, and engaging in community initiatives. These efforts help build lasting relationships with customers and reinforce their loyalty to the brand.

Purina boasts an impressive customer base, with 56 million households purchasing their products. This signifies the brand’s widespread popularity and trust among pet owners. Purina has also emerged as the top player in the e-commerce sector within the Pet Category. This accomplishment demonstrates their ability to adapt to changing consumer preferences and effectively tap into the online marketplace, catering to the needs of pet owners who prefer to shop online.

Purina has experienced remarkable growth, achieving a 15% growth rate in the previous year. This growth can be attributed to various factors, including successful pricing strategies as well as increased sales volume. Purina’s ability to drive growth highlights their strong brand portfolio and their ability to capture a larger market share. Purina’s success in accelerating growth can be attributed to its robust brand portfolio. The company offers a diverse range of pet food products tailored to different pet species, life stages, and specific dietary requirements. These strong brands have resonated with pet owners, driving both sales and customer loyalty.

2. Mars Petcare bullish on India; focusing on expanding portfolio across price points

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Mars Petcare, a global pet nutrition company, is highly optimistic about the Indian market and aims to accelerate its growth in the country through resourcing, building capabilities, and expanding operations. India is considered one of the fastest-growing pet food markets worldwide, driven by factors such as increased pet adoption, rising awareness of proper pet nutrition, and favorable market conditions.

Mars Inc’s global CEO, Poul Weihrauch, expressed a strong belief in India’s potential for petcare and emphasized the company’s focus on further boosting growth in the Indian market. Mars Petcare aims to cater to different consumer segments in the dog and cat food categories and has experienced higher growth in the cat food business over the past few years, despite starting from a smaller base.

The company has a diverse portfolio of pet food products, ranging from economical, entry-level options to premium, luxury products. Ensuring the right price pack architecture is a key focus for Mars Petcare to provide consumers with suitable choices. Bonus: Mars Petcare has invested INR 500 crore in expanding its pet food factory in Telangana, which will support increased manufacturing capacity and allow the company to offer products across various price points, thus expanding its distribution footprint in the country.

The future of the global dog food market appears promising. With a growing emphasis on pet health and wellness, the demand for high-quality, nutritious dog food is expected to increase steadily. Market players are likely to focus on innovative formulations and sustainable sourcing to meet consumer preferences. As the bond between humans and their furry companions strengthens, the dog food market is poised to witness sustained growth and evolution in the coming years.

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