How L’Oreal & Colgate-Palmolive Dominate US Beauty & Personal Care in 2023 REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit L’Oreal has invested $140 million towards developing a research & development center in the United States. Colgate-Palmolive isn’t behind when it comes to developing innovative products & services. Both the companies are utilizing everything which is demanded of a beauty & personal care brand today- innovation while keeping sustainability in mind, providing organic & eco-friendly products & using modern-day marketing methods like social & influencer marketing to leverage sales. Story Outline According to Ken Research, the revenue generated in the US beauty & personal care is $92 billion in 2023, with the largest segment being the personal care market & the largest revenue is being generated by US, because of increasing incomes & awareness in people about their personal appearance. L’Oreal and Colgate Palmolive demonstrate a strong commitment to eco-friendly practices & natural ingredients. They also excel in reaching out to their end users via social media & influencer marketing. Both companies provide personalized beauty & oral care solutions. L’Oreal’s AI-powered Perso offers on-the-spot skincare & cosmetic formulas tailored to individual preferences, while Colgate+YOU allow customers to customize their own toothpaste, aiming to merge oral-care with beauty & wellbeing. L’Oreal has invested in research & development centres across the United States, while Colgate-Palmolive has earned recognition for its groundbreaking recyclable tube & innovative Overnight Teeth Whitening Pen. 1. L’Oreal & Colgate Palmolive Lead the Charge in Innovation & Sustainable Technology Download a Sample Report of USA personal care leading players L’Oreal has been actively investing on innovative technology & its development in the United States & across the world. In 2022, they invested about $140 million towards developing a research & development centre (R&D) in Newark area. Apart from Newark, L’oreal has different R&D centres at San Francisco, Clark & Redmond. On the other side, Colgate-Palmolive has been named in Fast Companies’ list of World’s Most Innovative Companies in 2021 for developing a first-of-a-kind recyclable plastic tube & openly sharing these technologies with third parties. In 2023, they got recognized for developing an Overnight Teeth Whitening Pen which is applied at night & teeth gets cleaned overnight. They’re also focused on the digitization of their business which has helped in building out augmented factories, clean data rooms & digital shelf innovation to drive growth in United States. 2. Personalized Beauty & Oral Care Innovations with Perso & Colgate+YOU In order to serve their customers in the best way possible, companies make efforts to provide a customized product plan for their customers’ individual preferences. In 2020, L’oreal launched Perso, an AI-powered at-home system for skincare & cosmetics. The device is 6.5 inches long & provides a four-step process to deliver on-the-spot skincare & cosmetic formulas that optimize for increasing level of personalization over time. Colgate-Palmolive had been assessing the potential of customization in oral care with a test-and-learn exercise in 2022. Colgate+YOU is a customizable toothpaste displayed on Colgate’s consumer website, priced at $12 per tube with the tagline ‘uniquely yours’. Post pandemic, the company aims to merge the oral care category with the beauty & wellbeing-based attributes, making it appealing to the younger population by quirkier packaging of products or the overnight whitening pen, mentioned above. 3. L’Oreal & Colgate Palmolive’s Eco-Friendly Commitment to Safe & Natural Beauty Products Download a Custom Report of us organic skincare Market People often want to buy from products which are made from organically safe & eco-friendly material, which does not harm their skin or physical appearance. L’oreal has showcased constant commitment towards providing skincare & beauty products, according to their user’s needs. From 2021 onwards, they aim to integrate 95% of the ingredients across all brands & ranges will come from plants & flowers that can be renewed & repaired & minerals that can be adequately found. Colgate-Palmolive is equally committed to making products which contain natural ingredients. For instance, Colgate offers a toothpaste made of charcoal to ensure deep cleansing & fresh breath. They even make products like a toothpaste like Kids 2-in-1 Watermelon Burst Toothpaste. Moreover, Palmolive provides dish soaps which contains 100% biodegradable ingredients, so that the users don’t experience harm on their skin while using their products. 4. L’Oreal & Colgate-Palmolive’s Success with Authentic Social Media Partnerships top funded health & beauty us companies Influencer marketing plays a crucial role when it comes to reaching the target audience in an authentic & relatable way. Both these players have been utilizing social media & influencer marketing to a large extent. XOMAD’s Influencer Research & Insights collaborated with L’Oreal USA to host 4 focus groups, moderated sessions, conducted 80+ influencer surveys to tell a brand story. Colgate-Palmolive is also active by promoting through influencers. Recently, they used Traackr, a system of record for influencer marketing uniting regions, brands & agencies on one platform for discovery, campaign management & measurement. Colgate-Palmolive’s personal care brand including Sanex have delivered significantly better results while reducing campaign costs by 40% Conclusion L’Oreal & Colgate-Palmolive stand out as industry leaders in innovation, sustainability & customer centric approaches. Their investment in research & development, use of cutting-edge technology & focus on eco-friendly practices showcases their commitment to meeting consumer demands for safe, natural & personalized oral & beauty care products. Additionally, their effective utilization of influencer marketing has helped them connect with their target audience in an authentic & relatable manner, solidifying their positions as trailblazers in the competitive world of skincare & beauty. 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