Failure Case Study: 1% Alcohol Drinks; The risk of innovation blurring the identity of alcoholic and soft drinks 1% alcohol beverages failed miserably in Japan since they were not different from low alcohol beverages and adult soft drinks. Huge consumption of alcohol and related beverages was witnessed in Japan in past few years but demand and value of Japanese alcoholic drinks are expected to diminish in next five years leading to slowdown of… Read More »
Fading Optimism in Japan’s Alcohol Market: Ken Research Ken Research has recently announced its publication, “Failure Case Study: 1% Alcohol Drinks; The risk of innovation blurring the identity of alcoholic and soft drinks’’, which aims at providing in-depth market analysis of Japan’s alcoholic beverage market and deep understanding of consumer trends and attitudes that drive innovation. Further, it explains the product concept and… Read More »
