China Large Appliances Market Forecast to 2020: Ken Research How China Large Appliances Market Is Positioned? Large appliances are considered as durable consumer goods which have varying replacement rate depending on type of appliance and user experience desired. It is a very dynamic market and continuous innovation is required to make the products more economical and user friendly. It was reported that urban households… Read More »
Hisense Kelon, Gree Electric, TCL Multimedia Technology, Midea and Skyworth are the Leading Companies in Large Appliances Market in China : Ken Research Air conditioner market in China was largely dominated by domestic companies for both types of air conditioners. Mitsubishi electric is the only foreign brand that has managed to gain ground in China domestic air conditioner market. High end washing machine with better user experience, large capacity and added features were targeted at urban middle class… Read More »
Rise in Demand for Smart Appliances and Increased Replacement of Old Appliances will be Major Growth Driver for Demand of Large Appliances in China: Ken Research Customer willingness to pay premium for quality products will help the domestic players to focus on developing quality products which can be sold at higher prices thus increasing the operating margin. Demand for replacement of old machine will continue to be the dominant reason for driving the sales of large appliances. Ken Research announced its… Read More »
Government Stipulated Regulations and Changing Consumer Preferences for Large Appliances in China to Influence Market: Ken Research Large appliances market is expected to recover after registering a decline in 2015 owing to expected improvement in real estate demand, implementation of income doubling plan and new urbanization program by government. Market share of front loading washing machine, multi-door refrigerator, inverter type air conditioner and 4K smart television will lead the demand for large… Read More »
