Increase in Penetration of Internet and Social Media Expected to Drive Global Demand Side Platform Market: Ken Research Buy Now Demand-side platform (DSP) is the software used by advertisers to buy search, mobile, and video ads from the marketplace on which publishers’ list advertising inventory. These platforms allow for management of advertising across various real-time bidding networks, as opposed to just one, like Google Ads. It offers various advantages for instance easy management,… Read More »
