To Drive Mobile Value Added Services (MVAS) Market in India Over the Forecast Period: Ken Research Mobile value-added services (MVAS) assigns to the services which are non-core that provided in the telecommunication sector. All the services except transmissions of a fax and voice calls are considered MVAS. The major MVAS services include location-based services, multimedia messaging service, mobile email & IM, mobile money, mobile infotainment, short message service, and mobile advertising.… Read More »
India Mobile Value Added Services (MVAS) Market Outlook- Ken Research Value Added Services are the Non–core services provided along with the core services in any type of service industry. So, in mobile and telecommunication industries, VAS is those services provided along with standard voice calls. They are mostly availed with less or no cost at all. This VAS improves the value of their standard services and… Read More »
