The Business Opportunity in India Vernacular News and Content Industry: Ken Research How Vernacular News And Content Industry Is Positioned In India? India Vernacular News and Content industry display significant growth since 2017 growing at double-digit CAGR ~%. Vernacular platforms revenue stood at INR ~ Cr during 2019 and witnessed massive growth at a CAGR of ~% due to the impact of Covid-19 pandemic. India is the… Read More »
Owing to Increase in consumer preference towards local language, the market is expected to grow to 60K Crores in India Vernacular Market: Ken Research During Covid pandemic, there has been a significant increase in online content users due to high screen time, leading to high growth in the vernacular industry of the country. Government has provided support towards the vernacular industry by their vernacular innovation program, development of multilingual operation system by Bharat Operating System Solution and MeitY working… Read More »
Increase in smartphone and internet penetration, Government support, consumer preference towards local language is expected to drive India Vernacular News and Content Platform: Ken Research Increasing Internet and Smartphone penetration, improving digital literacy, reduced internet charges and covid-19 pandemic have collectively influenced the demand of Vernacular users in the country. Players in Vernacular industry are providing multiple services in multilingual format aiming to cater the content demand from different parts of the country. Multiple services are provided along with news… Read More »
