Increase in smartphone and internet penetration, Government support, consumer preference towards local language is expected to drive India Vernacular News and Content Platform: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Increasing Internet and Smartphone penetration, improving digital literacy, reduced internet charges and covid-19 pandemic have collectively influenced the demand of Vernacular users in the country. Players in Vernacular industry are providing multiple services in multilingual format aiming to cater the content demand from different parts of the country. Multiple services are provided along with news and content such as jobs, matrimony, fantasy games among others. Establishment of Koo, an Indian language microblogging platform, marked as a major break in the industry, where they are competing with Twitter and might surpass their user base by 2023. The companies are however facing technology barriers with restrictions in website fonts, limited database access to build AI and ML, and Indic language chat-bot assistance. Government program of training and assisting vernacular companies through their Vernacular Innovation Program to bridge the language barrier in the country. Ministry of Electronics and Information Technology is working to build instant language translator in the country and the development of computer operating system ‘Bharat Operating System Solution(BOSS)’ by C-DAC in 19 Indian languages to increase the computer penetration in the country are boosting the vernacular space in the country. The new National Education Policy 2020 also focuses on multilingualism and mother tongue as the medium of instruction. Government is investing INR 1.13 Lakh Cr to provide government facilities in local Indian languages. To learn more about this report, request for a free sample copy Several major investors such as Y Combinator, Temasek Holdings, Krafton, Westbridge Capital investing in the vernacular content platforms and multiple acquisitions in the Industry by DailyHunt, ShareChat, Koo and others. Tier 3 and Tier 4 cities audience are the major target by vernacular players due to their preference of consuming content in regional language, and unavailability of content sharing platform for these users. Ancillary services are provided on the news platform to generate revenue from multiple fronts such as matrimony features, job search, and fantasy gaming is provided on a subscription basis from the users. Content platforms are charging from the users through freemium model, by giving premium access to paid users. The report titled “India Vernacular News and Content Market Outlook to 2025: Driven by adoption of high rural smartphone and internet penetration, shifting consumer preference towards local language and content creation” by Ken Research suggested that the Vernacular News and Content platform market is expected to grow significantly owing to increasing internet and smartphone penetration in rural part of the country assisted with the government support. The government can establish a logistics manpower framework, establish a skills council for logistics; pricing at sea ports to attract FDI, revise regulations around customs licensing, promoting bonded logistics & strengthening trade relations with other countries. Covid-19 drive the growth of Vernacular Industry with the increasing in screen time of users and data consumption, especially in rural India with majority of migrant laborers went back to their native places. Key Segments Covered in Indian Vernacular Industry: – Indian Vernacular Market By Business Model Aggregator Integrator User Based By Region of Operation North West South East By Language Hindi English Tamil Telugu Malayalam Kannada and Others By Content Video Written To learn more about this report, request for a free sample copy By Operation model Free users Paid users Key Target Audience Vernacular News players Vernacular social media players Vernacular written content players Digital Advertiser Vernacular Technology provider Vernacular users New Entrant in Vernacular space Associated or affiliated Banks with Vernacular entities Regulatory Bodies for Vernacular entities Time Period Captured in the Report: – Historical Period: FY’2017-FY’2022 Forecast Period: FY’2022-FY’2027F Companies Covered: Vernacular News Platforms Dailyhunt One India News Point Headline Network Way2News Lokal PaperBoy Vernacular Social Media and Content ShareChat Koo Vokal Pratilipi Key Topics Covered in the Report Overview of India Vernacular Industry Vernacular India Market Overview Vernacular India Market Sizing and Segmentation Vernacular Industry Analysis End User Analysis in Vernacular Players Future sizing and outlook for Vernacular Industry Competitive analysis of Indian Vernacular Industry Players Value Chain Analysis of Vernacular players Vernacular Industry Addressable market Recommendations / Success Factors Research Methodology For more insights on the market intelligence, refer to the link below: – India Vernacular News and Content Platform Tags: Active Monthly Users Vernacular India, Aggregators in India Vernacular News Market, Business Model Analysis Vernacular India, Challenges of Advertisers Vernacular India, Competitors in India Vernacular Content Market, Cost Model Vernacular India, Daily Active Users of Vernacular India, Dailyhunt Vernacular India, Digital advertising industry, Emerging Players in Vernacular News India, End User Analysis Vernacular India, Funding in Vernacular News Companies in India, Google News Vernacular India, Growth Drivers of Vernacular India, Headline Network Vernacular India, India Vernacular Business Model, India Vernacular Content Market, India Vernacular Edtech Startups, India Vernacular Market, India Vernacular Market Size, India Vernacular News and Content Market, India Vernacular News and Content User Based, India Vernacular News Market, Indian Vernacular Market, Indian Vernacular market Future Growth, Industry Leaders Vernacular India, Integrator in India Vernacular News Market, Investment Analysis Vernacular India, Languages Proportion Vernacular India, Leading Players in India Vernacular Content Market, Major players of Vernacular in India, Major Vernacular Content Sharing Platform India, Merchant Partnership Vernacular India, New Entrance in India Vernacular Content Market, New Entrant in Vernacular Industry, Newspoint Vernacular India, NITI Aayog Vernacular Innovation program, Number of Koo Vernacular Users India, Number Of Vernacular Content Providers in India, Number of Vernacular Social Media Apps in India, One India Vernacular India, Online Advertising Vernacular India, Operational Model Analysis Vernacular India, Opportunity In Vernacular Content Market in India, Pain Point of Advertiser Vernacular India, Paper Boy Vernacular India, Pratilipi Vernacular India, Region Proportion Vernacular India, ShareChat India Vernacular Market Share, Top Vernacular Companies in India, Top Vernacular Startups in India, Vernacular advertising on digital in India, Vernacular Advertising Services Providers in India, vernacular content, Vernacular content consumption in India, Vernacular content paid subscribers in India, Vernacular Industry of India, Vernacular language learning platform India, Vernacular Language Learning Startup in India, vernacular marketing, Vernacular Mergers News India, Vernacular news apps in India, Vernacular News Market in India, Vernacular News Platforms in India, Vernacular News players in India, Vernacular service providers in India, Vernacular Social Media India, Vernacular Social Media Platforms in India, Vernacular social media players in India, Vernacular social media players India, Vernacular Technology provider in India, Vernacular Users in India, Vernacular written content players in Players, Vokal Vernacular India, Way2News Vernacular India