Region:Asia
Author(s):Dev
Product Code:KRAA3548
Pages:94
Published On:September 2025
By Product Type:The market is segmented into fitness equipment, outdoor gear, team sports equipment, individual sports equipment, accessories, sports apparel and footwear, and wearable technology.Fitness equipmenthas gained significant traction due to the growing trend of home workouts, digital fitness solutions, and fitness awareness.Outdoor gearis also witnessing increased demand as more individuals engage in hiking, camping, and adventure sports, supported by rising interest in wellness tourism and nature-based recreation.
By End-User:The end-user segmentation includes individual consumers, schools and educational institutions, sports clubs and organizations, government agencies, and gyms and fitness centers.Individual consumersrepresent the largest segment, driven by the increasing trend of personal fitness, wellness, and participation in recreational sports.Schools and educational institutionsare also significant contributors, investing in sports equipment to promote physical education and extracurricular activities.
The Indonesia Sports Equipment and Outdoor Gear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Adidas AG, Nike, Inc., Decathlon S.A., PT Eigerindo Multi Produk Industri (EIGER), PT Pan Brothers Tbk, PT League Indonesia (League), PT Berca Sportindo (Specs), Puma SE, Under Armour, Inc., Asics Corporation, Wilson Sporting Goods, Mizuno Corporation, The North Face, Inc., Columbia Sportswear Company, New Balance Athletics, Inc., Skechers USA, Inc., Merrell, Black Diamond Equipment, Ltd., Salomon S.A., Consina (PT Consina Outdoor Indonesia) contribute to innovation, geographic expansion, and service delivery in this space.
The future of the Indonesian sports equipment and outdoor gear market appears promising, driven by increasing health awareness and government support for sports initiatives. As more consumers prioritize fitness and outdoor activities, the demand for innovative and high-quality products is expected to rise. Additionally, the integration of technology in sports gear, such as smart wearables, will likely enhance user experience and engagement. Companies that adapt to these trends will be well-positioned to capitalize on the growing market opportunities in future.
| Segment | Sub-Segments |
|---|---|
| By Product Type | Fitness Equipment Outdoor Gear (Camping, Hiking, Climbing) Team Sports Equipment (Football, Basketball, Volleyball, etc.) Individual Sports Equipment (Badminton, Tennis, Golf, Running, Cycling, etc.) Accessories (Bags, Water Bottles, Protective Gear, etc.) Sports Apparel and Footwear Wearable Technology (Fitness Trackers, Smartwatches) |
| By End-User | Individual Consumers Schools and Educational Institutions Sports Clubs and Organizations Government Agencies Gyms and Fitness Centers |
| By Sales Channel | Online Retail (E-commerce Platforms, Brand Websites) Offline Retail (Specialty Stores, Department Stores, Supermarkets/Hypermarkets) Wholesale Distributors Direct Sales |
| By Price Range | Budget Mid-Range Premium |
| By Brand Loyalty | Brand Loyal Customers Price-Sensitive Customers Quality-Conscious Customers |
| By Product Usage | Recreational Use Professional Use Training Use |
| By Distribution Mode | Direct Distribution Indirect Distribution E-commerce Platforms |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Retail Market for Sports Equipment | 100 | Store Managers, Sales Representatives |
| Outdoor Gear Consumer Insights | 60 | Outdoor Enthusiasts, Adventure Tour Operators |
| Fitness Equipment Market Analysis | 70 | Gym Owners, Fitness Trainers |
| Sports Apparel Trends | 50 | Fashion Retailers, Brand Managers |
| Market for E-commerce Sports Sales | 40 | E-commerce Managers, Digital Marketing Specialists |
The Indonesia Sports Equipment and Outdoor Gear Market is valued at approximately USD 7.2 billion, reflecting a significant growth driven by increasing health consciousness and a rise in outdoor recreational activities among consumers.
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