Philippines Genetic Testing Market Report Size Share Growth Drivers Trends Opportunities And Forecast 2025–2030

Philippines genetic testing market, valued at USD 155 Mn, grows due to rising genetic disorder awareness, tech progress, and demand for personalized medicine in urban centers like Manila.

Region:Asia

Author(s):Geetanshi

Product Code:KRAE1920

Pages:95

Published On:February 2026

About the Report

Base Year 2024

Philippines Genetic Testing Market Overview

  • The Philippines Genetic Testing Market is valued at USD 155 million, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of genetic disorders, advancements in technology, the rising demand for personalized medicine, expanding use of genomic testing in oncology and reproductive health, declining costs of sequencing, and supportive government genomics programs. The market has seen a surge in the adoption of genetic testing services, particularly in urban areas, as healthcare providers and patients recognize the benefits of early diagnosis and tailored treatment options.
  • Key cities such as Manila, Cebu, and Davao dominate the market due to their robust healthcare infrastructure and higher population density. Manila, being the capital, serves as a hub for medical research and innovation, while Cebu and Davao have seen significant investments in healthcare facilities. This concentration of resources and expertise in these urban centers facilitates greater access to genetic testing services.
  • The Universal Health Care Act (Republic Act No. 11223), 2019 issued by the Philippine Congress, aims to provide equitable access to healthcare services, including genetic testing. This regulation requires PhilHealth to develop a comprehensive benefits package that includes coverage for diagnostic and preventive services, thereby increasing accessibility and affordability for patients, and promoting the integration of genetic testing into standard healthcare practices.
Philippines Genetic Testing Market Size

Philippines Genetic Testing Market Segmentation

By Type:The genetic testing market can be segmented into various types, including diagnostic testing, predictive testing, carrier testing, prenatal testing, newborn screening, pharmacogenomic testing, and others. Among these, diagnostic testing is currently the leading sub-segment due to its critical role in identifying genetic disorders and guiding treatment decisions. The increasing prevalence of genetic diseases and the growing emphasis on preventive healthcare are driving the demand for diagnostic testing services.

Philippines Genetic Testing Market segmentation by Type.

By End-User:The market can also be segmented based on end-users, which include hospitals, diagnostic laboratories, research institutions, direct-to-consumer services, and others. Hospitals are the dominant end-user segment, as they are the primary providers of genetic testing services. The increasing integration of genetic testing into routine clinical practice and the growing number of specialized genetic clinics within hospitals are contributing to this trend.

Philippines Genetic Testing Market segmentation by End-User.

Philippines Genetic Testing Market Competitive Landscape

The Philippines Genetic Testing Market is characterized by a dynamic mix of regional and international players. Leading participants such as Philippine Genome Center, Genetika DNA Laboratories, HealthNow, GeneLife, MyGene, Genomics Philippines, LabX, Genomic Health, 23andMe, Gene by Gene, DNA Diagnostics, Life Technologies, Illumina, Quest Diagnostics, Eurofins Scientific contribute to innovation, geographic expansion, and service delivery in this space.

Philippine Genome Center

2009

Quezon City, Philippines

Genetika DNA Laboratories

2015

Pasig City, Philippines

HealthNow

2018

Taguig City, Philippines

GeneLife

2013

Tokyo, Japan

MyGene

2017

Cebu City, Philippines

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification Index

Philippines Genetic Testing Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Genetic Disorders:The Philippines has seen a rise in genetic disorders, with approximately 1 in 1,000 live births affected by congenital anomalies, according to the Department of Health. This statistic highlights the urgent need for genetic testing services. Furthermore, the World Health Organization reported that genetic disorders account for 9% of all childhood deaths in the country, emphasizing the necessity for early diagnosis and intervention through genetic testing.
  • Rising Awareness about Personalized Medicine:The Philippine healthcare landscape is increasingly embracing personalized medicine, with a reported 65% of healthcare professionals advocating for genetic testing as a standard practice. This shift is supported by the Department of Health's initiatives to integrate genetic testing into routine healthcare, aiming to improve treatment outcomes. As awareness grows, the demand for tailored healthcare solutions is expected to drive the genetic testing market significantly.
  • Advancements in Genetic Testing Technologies:The genetic testing sector in the Philippines is benefiting from technological advancements, with the cost of next-generation sequencing (NGS) dropping by 85% over the past decade. This reduction has made genetic testing more accessible, with over 60 laboratories now offering advanced testing services. The Philippine Genome Center is also leading research initiatives, further enhancing the capabilities and reliability of genetic testing technologies in the region.

Market Challenges

  • High Cost of Genetic Testing Services:Despite advancements, the cost of genetic testing remains a significant barrier, with prices ranging from PHP 12,000 to PHP 48,000 per test. This high cost limits access for many Filipinos, particularly in lower-income brackets. The Philippine Statistics Authority reported that approximately 23% of the population lives below the poverty line, making it challenging for them to afford these essential services.
  • Limited Access to Testing Facilities in Rural Areas:Access to genetic testing facilities is disproportionately concentrated in urban areas, with only 32% of testing centers located outside major cities. The Philippine Health Insurance Corporation has noted that rural populations often travel over 120 kilometers to access these services, leading to delays in diagnosis and treatment. This geographic disparity poses a significant challenge to the equitable distribution of genetic testing services.

Philippines Genetic Testing Market Future Outlook

The future of the genetic testing market in the Philippines appears promising, driven by increasing healthcare investments and a growing emphasis on preventive care. The government is expected to enhance funding for genetic research, which will likely lead to more innovative testing solutions. Additionally, the integration of telemedicine is anticipated to improve access to genetic counseling and testing, particularly in underserved areas, fostering a more inclusive healthcare environment for all Filipinos.

Market Opportunities

  • Expansion of Telemedicine Services:The rise of telemedicine presents a significant opportunity for genetic testing providers. With over 75% of Filipinos now using smartphones, remote consultations can facilitate access to genetic testing services, especially in rural areas. This trend is expected to enhance patient engagement and streamline the testing process, ultimately increasing the market's reach and efficiency.
  • Development of Affordable Testing Kits:There is a growing demand for affordable genetic testing kits, particularly for prenatal and carrier screening. Companies that can innovate and produce cost-effective solutions are likely to capture a significant market share. The Philippine government’s support for local biotech firms can further accelerate the development of these kits, making genetic testing more accessible to a broader population.

Scope of the Report

SegmentSub-Segments
By Type

Diagnostic Testing

Predictive Testing

Carrier Testing

Prenatal Testing

Newborn Screening

Pharmacogenomic Testing

Others

By End-User

Hospitals

Diagnostic Laboratories

Research Institutions

Direct-to-Consumer

Others

By Application

Oncology

Cardiovascular Diseases

Neurological Disorders

Rare Diseases

Others

By Technology

Next-Generation Sequencing

Polymerase Chain Reaction (PCR)

Microarray Technology

Sanger Sequencing

Others

By Region

Luzon

Visayas

Mindanao

By Investment Source

Private Investments

Government Funding

International Grants

Others

By Policy Support

Government Subsidies

Tax Incentives

Research Grants

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Department of Health, Food and Drug Administration)

Healthcare Providers and Hospitals

Biotechnology and Pharmaceutical Companies

Laboratory Service Providers

Health Insurance Companies

Patient Advocacy Groups

Medical Device Manufacturers

Players Mentioned in the Report:

Philippine Genome Center

Genetika DNA Laboratories

HealthNow

GeneLife

MyGene

Genomics Philippines

LabX

Genomic Health

23andMe

Gene by Gene

DNA Diagnostics

Life Technologies

Illumina

Quest Diagnostics

Eurofins Scientific

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Philippines Genetic Testing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Philippines Genetic Testing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Philippines Genetic Testing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of genetic disorders
3.1.2 Rising awareness about personalized medicine
3.1.3 Advancements in genetic testing technologies
3.1.4 Government initiatives promoting genetic research

3.2 Market Challenges

3.2.1 High cost of genetic testing services
3.2.2 Limited access to testing facilities in rural areas
3.2.3 Regulatory hurdles in the approval process
3.2.4 Stigma associated with genetic testing

3.3 Market Opportunities

3.3.1 Expansion of telemedicine services
3.3.2 Collaborations with healthcare providers
3.3.3 Development of affordable testing kits
3.3.4 Increasing demand for prenatal genetic testing

3.4 Market Trends

3.4.1 Growth of direct-to-consumer genetic testing
3.4.2 Integration of AI in genetic analysis
3.4.3 Focus on preventive healthcare
3.4.4 Rise in genetic counseling services

3.5 Government Regulation

3.5.1 Implementation of data privacy laws
3.5.2 Establishment of ethical guidelines for testing
3.5.3 Regulation of laboratory standards
3.5.4 Approval processes for new genetic tests

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Philippines Genetic Testing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Philippines Genetic Testing Market Segmentation

8.1 By Type

8.1.1 Diagnostic Testing
8.1.2 Predictive Testing
8.1.3 Carrier Testing
8.1.4 Prenatal Testing
8.1.5 Newborn Screening
8.1.6 Pharmacogenomic Testing
8.1.7 Others

8.2 By End-User

8.2.1 Hospitals
8.2.2 Diagnostic Laboratories
8.2.3 Research Institutions
8.2.4 Direct-to-Consumer
8.2.5 Others

8.3 By Application

8.3.1 Oncology
8.3.2 Cardiovascular Diseases
8.3.3 Neurological Disorders
8.3.4 Rare Diseases
8.3.5 Others

8.4 By Technology

8.4.1 Next-Generation Sequencing
8.4.2 Polymerase Chain Reaction (PCR)
8.4.3 Microarray Technology
8.4.4 Sanger Sequencing
8.4.5 Others

8.5 By Region

8.5.1 Luzon
8.5.2 Visayas
8.5.3 Mindanao

8.6 By Investment Source

8.6.1 Private Investments
8.6.2 Government Funding
8.6.3 International Grants
8.6.4 Others

8.7 By Policy Support

8.7.1 Government Subsidies
8.7.2 Tax Incentives
8.7.3 Research Grants
8.7.4 Others

9. Philippines Genetic Testing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification Index
9.2.8 Operational Efficiency Ratio
9.2.9 Brand Recognition Score
9.2.10 Innovation Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Philippine Genome Center
9.5.2 Genetika DNA Laboratories
9.5.3 HealthNow
9.5.4 GeneLife
9.5.5 MyGene
9.5.6 Genomics Philippines
9.5.7 LabX
9.5.8 Genomic Health
9.5.9 23andMe
9.5.10 Gene by Gene
9.5.11 DNA Diagnostics
9.5.12 Life Technologies
9.5.13 Illumina
9.5.14 Quest Diagnostics
9.5.15 Eurofins Scientific

10. Philippines Genetic Testing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Health Department Initiatives
10.1.2 Budget Allocation for Genetic Research
10.1.3 Collaboration with Private Sector
10.1.4 Policy Framework for Genetic Testing

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Genetic Testing Facilities
10.2.2 Funding for Research and Development
10.2.3 Partnerships with Healthcare Providers

10.3 Pain Point Analysis by End-User Category

10.3.1 Accessibility Issues
10.3.2 Affordability Concerns
10.3.3 Awareness and Education Gaps

10.4 User Readiness for Adoption

10.4.1 Attitudes Towards Genetic Testing
10.4.2 Knowledge of Genetic Disorders
10.4.3 Willingness to Pay for Testing

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of Testing Outcomes
10.5.2 Expansion into New Testing Areas
10.5.3 Long-term Benefits of Genetic Testing

11. Philippines Genetic Testing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government health statistics and reports on genetic testing prevalence
  • Review of academic journals and publications on genetic testing technologies and trends
  • Examination of market reports from healthcare organizations and genetic testing associations

Primary Research

  • Interviews with geneticists and healthcare professionals specializing in genetic testing
  • Surveys with patients who have undergone genetic testing to understand their experiences
  • Focus groups with healthcare providers to discuss the integration of genetic testing in clinical practice

Validation & Triangulation

  • Cross-validation of findings through multiple expert interviews and patient surveys
  • Triangulation of data from academic research, industry reports, and expert opinions
  • Sanity checks through feedback from a panel of genetic testing experts and healthcare analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the genetic testing market size based on national healthcare expenditure data
  • Segmentation of the market by type of genetic tests (e.g., diagnostic, predictive, carrier testing)
  • Incorporation of demographic data to assess potential market growth among different age groups

Bottom-up Modeling

  • Collection of data from leading genetic testing laboratories on test volumes and pricing
  • Estimation of market share based on the number of tests conducted by various providers
  • Analysis of patient demographics and insurance coverage to project market penetration rates

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating trends in personalized medicine and public awareness
  • Scenario modeling based on potential regulatory changes and advancements in genetic technology
  • Development of baseline, optimistic, and pessimistic market forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Healthcare Providers150Genetic Counselors, Physicians, Laboratory Technicians
Patients Undergoing Genetic Testing100Individuals who have received genetic tests, Family Members
Insurance Companies80Health Insurance Underwriters, Policy Analysts
Regulatory Bodies50Health Policy Makers, Regulatory Affairs Specialists
Academic Institutions70Researchers, Professors in Genetics and Molecular Biology

Frequently Asked Questions

What is the current value of the Philippines Genetic Testing Market?

The Philippines Genetic Testing Market is valued at approximately USD 155 million, reflecting significant growth driven by increased awareness of genetic disorders, advancements in technology, and the rising demand for personalized medicine.

What factors are driving the growth of genetic testing in the Philippines?

Which cities in the Philippines are leading in genetic testing services?

How does the Universal Health Care Act impact genetic testing accessibility?

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022