Saudi Arabia Luxury Real Estate and Villas Market

Saudi Arabia luxury real estate and villas market is valued at USD 15 Bn, fueled by rising incomes, foreign investments, and Vision 2030 initiatives for premium properties.

Region:Middle East

Author(s):Rebecca

Product Code:KRAB1733

Pages:85

Published On:October 2025

About the Report

Base Year 2024

Saudi Arabia Luxury Real Estate and Villas Market Overview

  • The Saudi Arabia Luxury Real Estate and Villas Market is valued at approximately USD 15 billion, based on a five-year historical analysis. This growth is primarily driven by increasing demand from high-net-worth individuals, rapid urbanization, and government initiatives under Vision 2030 aimed at diversifying the economy. The luxury segment has seen a surge in interest due to rising disposable incomes, a growing expatriate population, and the introduction of the Premium Residency program, which has attracted significant foreign investment and boosted property transactions in major cities .
  • Key cities dominating this market include Riyadh, Jeddah, and NEOM. Riyadh serves as the political and economic hub, attracting significant investments in luxury developments such as the King Abdullah Financial District and Diriyah Gate. Jeddah, with its coastal appeal and expanding port infrastructure, attracts affluent buyers seeking luxury villas and apartments, while NEOM, a flagship Vision 2030 project, is poised to become a major player in the luxury real estate sector due to its innovative urban planning and substantial investment pipeline .
  • In 2023, the Saudi government introduced regulations to enhance transparency in the real estate sector, including the implementation of the Real Estate Registration Law (Royal Decree No. M/15, issued by the Ministry of Justice, 2023). This law established a unified property registration system, streamlined transaction processes, and mandated compliance with anti-money laundering standards, thereby protecting buyers and promoting foreign investment in the luxury real estate market .
Saudi Arabia Luxury Real Estate and Villas Market Size

Saudi Arabia Luxury Real Estate and Villas Market Segmentation

By Type:The luxury real estate market in Saudi Arabia is segmented into villas, apartments, townhouses, penthouses, branded residences, gated communities, serviced residences, and others. Villas remain the most sought-after segment due to their spacious layouts, privacy, and premium amenities, appealing to affluent families and high-net-worth individuals. Apartments and penthouses attract buyers seeking luxury living in urban centers, while branded residences and serviced residences are increasingly popular among international investors and expatriates seeking prestigious and professionally managed properties .

Saudi Arabia Luxury Real Estate and Villas Market segmentation by Type.

By End-User:The end-user segmentation of the luxury real estate market includes high-net-worth individuals (HNWIs), institutional investors, corporates and multinationals, foreign buyers, and government entities. High-net-worth individuals continue to dominate the market, driven by their preference for exclusive properties and luxury amenities. Institutional investors, including REITs and private funds, are increasingly active, attracted by stable returns and portfolio diversification. Foreign buyers, especially those benefiting from the Premium Residency program, are significant in coastal and urban luxury segments, seeking both vacation homes and investment opportunities .

Saudi Arabia Luxury Real Estate and Villas Market segmentation by End-User.

Saudi Arabia Luxury Real Estate and Villas Market Competitive Landscape

The Saudi Arabia Luxury Real Estate and Villas Market is characterized by a dynamic mix of regional and international players. Leading participants such as ROSHN, Dar Al Arkan, Emaar, The Economic City, Kingdom Holding Company, Red Sea Global, JLL (Jones Lang LaSalle), Colliers International, Knight Frank, CBRE Group, DAMAC Properties, Al Oula Real Estate Development Company, Al-Mabani General Contractors, Misk City (Mohammed bin Salman Foundation), Al Akaria Saudi Real Estate Company (SRECO), Sumou Real Estate Company contribute to innovation, geographic expansion, and service delivery in this space.

ROSHN

2020

Riyadh, Saudi Arabia

Dar Al Arkan

1994

Riyadh, Saudi Arabia

Emaar

1997

Dubai, UAE

The Economic City

2006

Jeddah, Saudi Arabia

Kingdom Holding Company

1980

Riyadh, Saudi Arabia

Company

Establishment Year

Headquarters

Portfolio Size (Number of luxury units or projects)

Revenue from Luxury Segment (SAR or USD)

Market Share in Luxury Segment (%)

Average Selling Price per Unit (SAR or USD)

Occupancy Rate (%)

Return on Investment (ROI) (%)

Saudi Arabia Luxury Real Estate and Villas Market Industry Analysis

Growth Drivers

  • Increasing Disposable Income:The average disposable income in Saudi Arabia is projected to reach SAR 76,000 per capita in future, reflecting a significant increase from SAR 70,000 in 2022. This rise in income is driving demand for luxury real estate, as more individuals can afford high-end properties. The affluent class, which constitutes about 20% of the population, is increasingly investing in luxury villas, contributing to a robust market for upscale living spaces.
  • Urbanization and Population Growth:Saudi Arabia's urban population is expected to grow by 3.5 million people in future, reaching approximately 30 million. This urbanization trend is leading to increased demand for luxury housing, particularly in major cities like Riyadh and Jeddah. The government’s Vision 2030 initiative aims to enhance urban living standards, further driving the need for upscale residential developments to accommodate the growing population.
  • Government Initiatives for Tourism and Investment:The Saudi government has allocated SAR 100 billion for tourism development as part of its Vision 2030 plan. This investment is expected to boost the luxury real estate market, as increased tourism will create demand for high-end accommodations. Additionally, the introduction of new visa regulations is anticipated to attract foreign investors, further stimulating the luxury property sector in the region.

Market Challenges

  • Economic Fluctuations:The Saudi economy is heavily reliant on oil, which can lead to volatility in the luxury real estate market. In future, oil prices are projected to fluctuate between $70 and $85 per barrel, impacting government revenues and consumer confidence. Such economic instability can deter potential buyers from investing in luxury properties, creating uncertainty in the market.
  • Regulatory Hurdles:Navigating the regulatory landscape in Saudi Arabia can be challenging for real estate developers. In future, new zoning regulations are expected to be implemented, which may restrict the development of luxury properties in certain areas. Additionally, the complexity of foreign ownership laws can deter international investors, limiting the potential growth of the luxury real estate market.

Saudi Arabia Luxury Real Estate and Villas Market Future Outlook

The Saudi luxury real estate market is poised for significant transformation, driven by urbanization and government initiatives aimed at enhancing the living experience. As the population continues to grow, demand for luxury villas and eco-friendly properties will rise. Furthermore, the integration of smart home technologies is expected to become a standard feature in new developments, appealing to tech-savvy buyers. Overall, the market is likely to experience a shift towards sustainable and innovative living solutions, aligning with global trends.

Market Opportunities

  • Growth in Foreign Investments:The Saudi government is actively promoting foreign investments in the real estate sector, with a target of attracting SAR 50 billion in future. This influx of capital is expected to enhance the luxury real estate market, providing opportunities for developers to create high-end properties that cater to international buyers seeking investment options in the region.
  • Development of Smart Cities:The initiative to develop smart cities, such as NEOM, is set to revolutionize the luxury real estate landscape. With an investment of SAR 500 billion, these cities will incorporate advanced technologies and sustainable practices, attracting affluent buyers interested in modern living environments. This trend presents a unique opportunity for developers to create innovative luxury properties that meet the demands of future residents.

Scope of the Report

SegmentSub-Segments
By Type

Villas

Apartments

Townhouses

Penthouses

Branded Residences

Gated Communities

Serviced Residences

Others

By End-User

High-net-worth individuals (HNWIs)

Institutional investors (REITs, funds)

Corporates & Multinationals

Foreign buyers

Government entities

By Price Range

Below SAR 2 million

SAR 2 million - SAR 5 million

SAR 5 million - SAR 10 million

SAR 10 million - SAR 20 million

Above SAR 20 million

By Location

Riyadh

Jeddah

Dammam/Khobar

Makkah

Madinah

NEOM

Red Sea Coast

Others

By Development Stage

Pre-construction

Under construction

Completed

By Financing Type

Cash purchases

Mortgages

Investment funds/REITs

By Ownership Type

Freehold

Leasehold

Joint ownership

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian General Investment Authority, Ministry of Housing)

Real Estate Developers

Luxury Property Management Companies

High-Net-Worth Individuals (HNWIs)

International Real Estate Agencies

Financial Institutions (e.g., banks offering luxury property financing)

Tourism and Hospitality Groups

Players Mentioned in the Report:

ROSHN

Dar Al Arkan

Emaar, The Economic City

Kingdom Holding Company

Red Sea Global

JLL (Jones Lang LaSalle)

Colliers International

Knight Frank

CBRE Group

DAMAC Properties

Al Oula Real Estate Development Company

Al-Mabani General Contractors

Misk City (Mohammed bin Salman Foundation)

Al Akaria Saudi Real Estate Company (SRECO)

Sumou Real Estate Company

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Luxury Real Estate and Villas Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Luxury Real Estate and Villas Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Luxury Real Estate and Villas Market Analysis

3.1 Growth Drivers

3.1.1 Increasing disposable income
3.1.2 Urbanization and population growth
3.1.3 Government initiatives for tourism and investment
3.1.4 Rising demand for luxury living spaces

3.2 Market Challenges

3.2.1 Economic fluctuations
3.2.2 Regulatory hurdles
3.2.3 Limited availability of prime land
3.2.4 Competition from international markets

3.3 Market Opportunities

3.3.1 Growth in foreign investments
3.3.2 Development of smart cities
3.3.3 Expansion of luxury tourism
3.3.4 Increasing interest in sustainable living

3.4 Market Trends

3.4.1 Rise of eco-friendly luxury properties
3.4.2 Integration of smart home technologies
3.4.3 Shift towards mixed-use developments
3.4.4 Growing popularity of gated communities

3.5 Government Regulation

3.5.1 Foreign ownership laws
3.5.2 Zoning regulations
3.5.3 Tax incentives for real estate investments
3.5.4 Building codes and standards

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Luxury Real Estate and Villas Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Luxury Real Estate and Villas Market Segmentation

8.1 By Type

8.1.1 Villas
8.1.2 Apartments
8.1.3 Townhouses
8.1.4 Penthouses
8.1.5 Branded Residences
8.1.6 Gated Communities
8.1.7 Serviced Residences
8.1.8 Others

8.2 By End-User

8.2.1 High-net-worth individuals (HNWIs)
8.2.2 Institutional investors (REITs, funds)
8.2.3 Corporates & Multinationals
8.2.4 Foreign buyers
8.2.5 Government entities

8.3 By Price Range

8.3.1 Below SAR 2 million
8.3.2 SAR 2 million - SAR 5 million
8.3.3 SAR 5 million - SAR 10 million
8.3.4 SAR 10 million - SAR 20 million
8.3.5 Above SAR 20 million

8.4 By Location

8.4.1 Riyadh
8.4.2 Jeddah
8.4.3 Dammam/Khobar
8.4.4 Makkah
8.4.5 Madinah
8.4.6 NEOM
8.4.7 Red Sea Coast
8.4.8 Others

8.5 By Development Stage

8.5.1 Pre-construction
8.5.2 Under construction
8.5.3 Completed

8.6 By Financing Type

8.6.1 Cash purchases
8.6.2 Mortgages
8.6.3 Investment funds/REITs

8.7 By Ownership Type

8.7.1 Freehold
8.7.2 Leasehold
8.7.3 Joint ownership

9. Saudi Arabia Luxury Real Estate and Villas Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Portfolio Size (Number of luxury units or projects)
9.2.3 Revenue from Luxury Segment (SAR or USD)
9.2.4 Market Share in Luxury Segment (%)
9.2.5 Average Selling Price per Unit (SAR or USD)
9.2.6 Occupancy Rate (%)
9.2.7 Return on Investment (ROI) (%)
9.2.8 Property Turnover Rate (units/year)
9.2.9 Brand Recognition/Brand Value Index
9.2.10 Customer Satisfaction Score (NPS or equivalent)
9.2.11 Geographic Presence (Key cities/regions)
9.2.12 Sustainability/Green Building Certifications

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 ROSHN
9.5.2 Dar Al Arkan
9.5.3 Emaar, The Economic City
9.5.4 Kingdom Holding Company
9.5.5 Red Sea Global
9.5.6 JLL (Jones Lang LaSalle)
9.5.7 Colliers International
9.5.8 Knight Frank
9.5.9 CBRE Group
9.5.10 DAMAC Properties
9.5.11 Al Oula Real Estate Development Company
9.5.12 Al-Mabani General Contractors
9.5.13 Misk City (Mohammed bin Salman Foundation)
9.5.14 Al Akaria Saudi Real Estate Company (SRECO)
9.5.15 Sumou Real Estate Company

10. Saudi Arabia Luxury Real Estate and Villas Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Housing
10.1.2 Ministry of Finance
10.1.3 Ministry of Tourism

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate investments in luxury developments
10.2.2 Infrastructure spending trends

10.3 Pain Point Analysis by End-User Category

10.3.1 High-net-worth individuals
10.3.2 Investors

10.4 User Readiness for Adoption

10.4.1 Awareness of luxury real estate options
10.4.2 Financial readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI from luxury property investments
10.5.2 Expansion into new luxury markets

11. Saudi Arabia Luxury Real Estate and Villas Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Business model development


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 Joint Venture

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timelines
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from real estate agencies and consultancy firms
  • Review of government publications and economic indicators related to luxury real estate
  • Examination of online property listings and transaction data for luxury villas

Primary Research

  • Interviews with real estate developers specializing in luxury properties
  • Surveys with high-net-worth individuals regarding their purchasing preferences
  • Focus groups with real estate agents experienced in the luxury segment

Validation & Triangulation

  • Cross-validation of findings with multiple data sources, including sales data and expert opinions
  • Triangulation of market trends through analysis of demographic and economic data
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total luxury real estate market size based on national GDP and real estate growth rates
  • Segmentation of the market by property type, including villas, apartments, and townhouses
  • Incorporation of trends in foreign investment and expatriate demand for luxury properties

Bottom-up Modeling

  • Collection of sales data from leading luxury real estate firms
  • Estimation of average transaction values and volume of sales in the luxury segment
  • Analysis of construction costs and pricing strategies for new luxury developments

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and consumer sentiment
  • Scenario modeling based on potential changes in government regulations and taxation
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Luxury Villa Purchasers100High-Net-Worth Individuals, Real Estate Investors
Real Estate Developers60Project Managers, Business Development Executives
Luxury Property Agents50Real Estate Brokers, Sales Managers
Financial Advisors40Wealth Managers, Investment Consultants
Luxury Property Buyers' Agents40Buyer Representatives, Market Analysts

Frequently Asked Questions

What is the current value of the Saudi Arabia luxury real estate and villas market?

The Saudi Arabia luxury real estate and villas market is valued at approximately USD 15 billion, driven by increasing demand from high-net-worth individuals, urbanization, and government initiatives under Vision 2030 aimed at diversifying the economy.

Which cities are the main hubs for luxury real estate in Saudi Arabia?

What factors are driving growth in the Saudi luxury real estate market?

What challenges does the Saudi luxury real estate market face?

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