Saudi Arabia Personal Mobility Devices Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Saudi Arabia's mobility devices market is valued at $120M, driven by aging population and tech advancements.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAE0617

Pages:82

Published On:December 2025

About the Report

Base Year 2024

Saudi Arabia Personal Mobility Devices Market Overview

  • The Saudi Arabia Personal Mobility Devices Market is valued at USD 120 million, based on a five-year historical analysis. This growth is primarily driven by demographic shifts such as an expanding elderly population and a rising prevalence of chronic conditions like arthritis and cardiovascular disorders, which increase mobility challenges. Technological enhancements including lightweight, foldable, and IoT-enabled devices further boost adoption, while expanding home healthcare services support greater demand for personal mobility solutions.
  • Key cities dominating the market include Riyadh, Jeddah, and Dammam. Riyadh serves as a core demand hub due to its concentrated healthcare infrastructure and higher population density. Jeddah benefits from its status as a commercial center, while Dammam's industrial activity and proximity to healthcare facilities enhance its market presence. These urban centers are pivotal in driving the adoption of personal mobility devices.
  • In 2024, the Saudi government announced initiatives under Vision 2030 to promote inclusivity through programs offering subsidized mobility aids, expansion of rehabilitation and home healthcare services, and improved accessibility in public spaces. These initiatives aim to enhance the quality of life for the elderly and disabled, reinforcing supportive policy support for sector growth.
Saudi Arabia Personal Mobility Devices Market Size

Saudi Arabia Personal Mobility Devices Market Segmentation

By Type:The market is segmented into various types of personal mobility devices, including electric scooters, electric wheelchairs, e-bikes, segways, mobility aids (such as walkers and canes), and others. Among these, electric wheelchairs and mobility aids are particularly popular due to their practicality and ease of use for individuals with mobility challenges. The increasing demand for lightweight and portable devices is also driving growth in the electric scooter and e-bike segments.

Saudi Arabia Personal Mobility Devices Market segmentation by Type.

By End-User:The end-user segmentation includes individuals, healthcare facilities, educational institutions, corporate offices, and others. Individuals represent the largest segment, driven by the growing elderly population and increasing awareness of mobility solutions. Healthcare facilities also play a significant role, as they require various mobility devices for patient care and rehabilitation. The demand from educational institutions and corporate offices is gradually increasing as well.

Saudi Arabia Personal Mobility Devices Market segmentation by End-User.

Saudi Arabia Personal Mobility Devices Market Competitive Landscape

The Saudi Arabia Personal Mobility Devices Market is characterized by a dynamic mix of regional and international players. Leading participants such as Pride Mobility Products Corporation, Invacare Corporation, Ottobock Healthcare, Medline Industries, and regional distributors contribute to innovation, geographic expansion, and service delivery in this space.

Pride Mobility Products Corporation

1986

Duryea, Pennsylvania, USA

Invacare Corporation

1885

Elberon, Ohio, USA

Ottobock Healthcare

1919

Berlin, Germany

Medline Industries

1910

Mundelein, Illinois, USA

Al-Futtaim Group

1930

Dubai, UAE

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Innovation Rate

Saudi Arabia Personal Mobility Devices Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:Saudi Arabia's urban population is projected to reach 36 million in the near future, accounting for approximately 85% of the total population. This rapid urbanization leads to higher population density in cities, creating a pressing need for efficient personal mobility solutions. The government’s Vision 2030 initiative aims to enhance urban infrastructure, which will further facilitate the adoption of personal mobility devices, making them essential for navigating congested urban areas.
  • Demand for Eco-Friendly Solutions:With the global push towards sustainability, Saudi Arabia is witnessing a significant rise in demand for eco-friendly transportation. The country aims to reduce carbon emissions by 30% in the future, promoting electric and hybrid mobility devices. In the near future, the electric vehicle market is expected to grow to 20,000 units, reflecting a shift in consumer preferences towards greener alternatives, thus driving the personal mobility devices market.
  • Government Initiatives:The Saudi government is actively promoting personal mobility through various initiatives, including subsidies for electric vehicles and investments in infrastructure. In the near future, the government plans to allocate SAR 1 billion towards enhancing public transport and personal mobility solutions. These initiatives not only encourage the adoption of personal mobility devices but also align with the broader goals of Vision 2030, fostering a sustainable transportation ecosystem.

Market Challenges

  • High Initial Investment Costs:The high upfront costs associated with personal mobility devices pose a significant barrier to market entry. For instance, electric scooters can range from SAR 3,000 to SAR 10,000, making them less accessible to the average consumer. This financial hurdle is compounded by limited financing options, which can deter potential buyers and slow down market growth in the short term.
  • Limited Consumer Awareness:Despite the growing interest in personal mobility devices, consumer awareness remains low. A recent survey indicated that only 25% of the population is familiar with the benefits of electric mobility solutions. This lack of awareness hampers adoption rates, as potential users may not fully understand the advantages of these devices, including cost savings and environmental benefits, thus limiting market expansion.

Saudi Arabia Personal Mobility Devices Market Future Outlook

The future of the personal mobility devices market in Saudi Arabia appears promising, driven by urbanization and government support. In the near future, advancements in technology, particularly in electric and hybrid mobility solutions, are expected to enhance user experience and accessibility. Additionally, the integration of smart technologies will likely create more efficient mobility options. As consumer awareness increases and infrastructure improves, the market is poised for significant growth, aligning with national sustainability goals and urban development plans.

Market Opportunities

  • Expansion of E-Commerce:The growth of e-commerce and delivery services presents a unique opportunity for personal mobility devices. With online retail sales projected to reach SAR 50 billion in the near future, there is a rising demand for efficient last-mile delivery solutions. Personal mobility devices can cater to this need, providing quick and eco-friendly options for delivery personnel, thus enhancing operational efficiency.
  • Smart City Initiatives:The development of smart city initiatives in Saudi Arabia offers significant opportunities for personal mobility devices. The government plans to invest SAR 10 billion in smart city projects in the near future, focusing on integrated transportation solutions. This investment will likely create a conducive environment for personal mobility devices, promoting their adoption as part of a comprehensive urban mobility strategy.

Scope of the Report

SegmentSub-Segments
By Type

Electric Scooters

Electric Wheelchairs

E-bikes

Segways

Mobility Aids (e.g., walkers, canes)

Others

By End-User

Individuals

Healthcare Facilities

Educational Institutions

Corporate Offices

Others

By Region

Riyadh

Jeddah

Dammam

Khobar

Others

By Application

Personal Use

Commercial Use

Medical Use

Recreational Use

Others

By Distribution Channel

Online Retail

Offline Retail

Direct Sales

Distributors

Others

By Price Range

Budget

Mid-Range

Premium

Others

By Brand Preference

Local Brands

International Brands

Emerging Brands

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian Standards Organization, Ministry of Transport)

Manufacturers and Producers

Distributors and Retailers

Urban Planning Authorities

Technology Providers

Industry Associations (e.g., Saudi Arabian Electric Vehicle Association)

Financial Institutions

Players Mentioned in the Report:

Al-Futtaim Group

Al-Jomaih Group

Al-Muhaidib Group

Al-Nahdi Medical Company

Al-Suwaidi Industrial Services

Al-Tamimi Group

Care Mobility

E-Mobility Solutions

Green Mobility

Mobility Solutions Arabia

Saudi Electric Mobility

Saudi Mobility Solutions

Taqat Mobility

Taqnia Energy

Zain Mobility

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Personal Mobility Devices Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Personal Mobility Devices Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Personal Mobility Devices Market Analysis

3.1 Growth Drivers

3.1.1 Increasing urbanization and population density
3.1.2 Rising demand for eco-friendly transportation solutions
3.1.3 Government initiatives promoting personal mobility
3.1.4 Technological advancements in mobility devices

3.2 Market Challenges

3.2.1 High initial investment costs
3.2.2 Limited awareness among consumers
3.2.3 Regulatory hurdles and compliance issues
3.2.4 Competition from traditional transportation methods

3.3 Market Opportunities

3.3.1 Expansion of e-commerce and delivery services
3.3.2 Development of smart city initiatives
3.3.3 Partnerships with local governments and NGOs
3.3.4 Growing interest in health and wellness mobility solutions

3.4 Market Trends

3.4.1 Shift towards electric and hybrid mobility devices
3.4.2 Integration of IoT in personal mobility solutions
3.4.3 Increasing focus on user-friendly designs
3.4.4 Rise of shared mobility services

3.5 Government Regulation

3.5.1 Safety standards for personal mobility devices
3.5.2 Incentives for electric mobility adoption
3.5.3 Regulations on device usage in public spaces
3.5.4 Licensing requirements for mobility service providers

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Personal Mobility Devices Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Personal Mobility Devices Market Segmentation

8.1 By Type

8.1.1 Electric Scooters
8.1.2 Electric Wheelchairs
8.1.3 E-bikes
8.1.4 Segways
8.1.5 Mobility Aids (e.g., walkers, canes)
8.1.6 Others

8.2 By End-User

8.2.1 Individuals
8.2.2 Healthcare Facilities
8.2.3 Educational Institutions
8.2.4 Corporate Offices
8.2.5 Others

8.3 By Region

8.3.1 Riyadh
8.3.2 Jeddah
8.3.3 Dammam
8.3.4 Khobar
8.3.5 Others

8.4 By Application

8.4.1 Personal Use
8.4.2 Commercial Use
8.4.3 Medical Use
8.4.4 Recreational Use
8.4.5 Others

8.5 By Distribution Channel

8.5.1 Online Retail
8.5.2 Offline Retail
8.5.3 Direct Sales
8.5.4 Distributors
8.5.5 Others

8.6 By Price Range

8.6.1 Budget
8.6.2 Mid-Range
8.6.3 Premium
8.6.4 Others

8.7 By Brand Preference

8.7.1 Local Brands
8.7.2 International Brands
8.7.3 Emerging Brands
8.7.4 Others

9. Saudi Arabia Personal Mobility Devices Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Innovation Rate
9.2.8 Distribution Efficiency
9.2.9 Brand Recognition Score
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Al-Futtaim Group
9.5.2 Al-Jomaih Group
9.5.3 Al-Muhaidib Group
9.5.4 Al-Nahdi Medical Company
9.5.5 Al-Suwaidi Industrial Services
9.5.6 Al-Tamimi Group
9.5.7 Care Mobility
9.5.8 E-Mobility Solutions
9.5.9 Green Mobility
9.5.10 Mobility Solutions Arabia
9.5.11 Saudi Electric Mobility
9.5.12 Saudi Mobility Solutions
9.5.13 Taqat Mobility
9.5.14 Taqnia Energy
9.5.15 Zain Mobility

10. Saudi Arabia Personal Mobility Devices Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Health
10.1.2 Ministry of Education
10.1.3 Ministry of Municipal and Rural Affairs
10.1.4 Ministry of Transport

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Investments in Mobility Solutions
10.2.2 Budget Allocations for Mobility Devices

10.3 Pain Point Analysis by End-User Category

10.3.1 Individuals
10.3.2 Healthcare Facilities
10.3.3 Educational Institutions

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Accessibility of Devices

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI Measurement Techniques
10.5.2 Use Case Scenarios

11. Saudi Arabia Personal Mobility Devices Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports and publications on personal mobility regulations in Saudi Arabia
  • Review of industry reports from local and international market research firms focusing on mobility trends
  • Examination of demographic and urbanization statistics from the Saudi Arabian General Authority for Statistics

Primary Research

  • Interviews with key stakeholders in the personal mobility devices sector, including manufacturers and distributors
  • Surveys conducted with end-users to understand preferences and usage patterns of mobility devices
  • Focus group discussions with urban planners and transportation experts to gauge future mobility trends

Validation & Triangulation

  • Cross-validation of findings through comparison with international mobility device market trends
  • Triangulation of data from government sources, industry reports, and primary research insights
  • Sanity checks through expert panel reviews involving industry veterans and academic researchers

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national transportation expenditure and urban mobility initiatives
  • Segmentation of the market by device type, including e-scooters, e-bikes, and other personal mobility solutions
  • Incorporation of government incentives and subsidies for personal mobility devices into market projections

Bottom-up Modeling

  • Collection of sales data from leading personal mobility device manufacturers operating in Saudi Arabia
  • Estimation of average selling prices and unit sales across different device categories
  • Analysis of distribution channels and their impact on market penetration rates

Forecasting & Scenario Analysis

  • Multi-variable forecasting model incorporating factors such as population growth, urbanization rates, and environmental policies
  • Scenario analysis based on potential regulatory changes and shifts in consumer behavior towards sustainable mobility
  • Development of baseline, optimistic, and pessimistic market growth projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Consumer Preferences for E-Scooters150Urban Residents, Young Professionals
Market Insights from Retailers100Retail Managers, Sales Executives
Government Policy Impact Assessment80Transportation Officials, Urban Planners
Usage Patterns of E-Bikes120Fitness Enthusiasts, Commuters
Feedback from Mobility Device Users90Current Users, Potential Buyers

Frequently Asked Questions

What is the current value of the Saudi Arabia Personal Mobility Devices Market?

The Saudi Arabia Personal Mobility Devices Market is valued at approximately USD 120 million, reflecting a significant growth trend driven by demographic changes and increasing mobility challenges among the elderly and those with chronic conditions.

What factors are driving the growth of personal mobility devices in Saudi Arabia?

Which cities are the main hubs for personal mobility device demand in Saudi Arabia?

What types of personal mobility devices are popular in Saudi Arabia?

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