Vietnam Cold Chain & Food Storage Market

Vietnam Cold Chain & Food Storage Market at USD 1.2 Bn, fueled by rising demand for fresh produce, seafood, and e-commerce expansion with key hubs in Ho Chi Minh City and Hanoi.

Region:Asia

Author(s):Geetanshi

Product Code:KRAB2791

Pages:95

Published On:October 2025

About the Report

Base Year 2024

Vietnam Cold Chain & Food Storage Market Overview

  • The Vietnam Cold Chain & Food Storage Market is valued at USD 1.2 billion, based on a five-year historical analysis. Growth is primarily driven by the increasing demand for perishable goods such as fresh produce, seafood, and pharmaceuticals, rising consumer awareness regarding food safety, and the expansion of the e-commerce sector. The market is further supported by investments in advanced refrigeration technology and infrastructure improvements, as well as government initiatives to enhance food safety and quality standards.
  • Key players in this market include Ho Chi Minh City and Hanoi, which dominate due to their strategic locations, robust logistics networks, and high population density. These cities serve as major hubs for food distribution and storage, facilitating efficient supply chain operations and catering to the growing urban consumer base. Da Nang also plays an emerging role, particularly in the central region, but Ho Chi Minh City and Hanoi remain the principal centers for cold chain activities.
  • In 2023, the Vietnamese government implemented the "National Strategy for Food Safety" under Decision No. 216/QD-TTg issued by the Prime Minister. This regulation mandates the establishment and operation of standardized cold storage facilities and temperature-controlled transportation systems to ensure compliance with food safety standards. The strategy sets operational requirements for facility licensing, monitoring, and traceability, thereby enhancing the overall efficiency and safety of the food supply chain.
Vietnam Cold Chain & Food Storage Market Size

Vietnam Cold Chain & Food Storage Market Segmentation

By Type:The market is segmented into Refrigerated Transport, Cold Storage Facilities, Refrigerated Warehousing, Temperature-Controlled Packaging, and Transportation Management Systems. Each segment is essential for maintaining the integrity of perishable goods throughout the supply chain. Refrigerated Transport is currently the leading sub-segment, driven by the rapid growth of e-commerce, increased demand for fresh food deliveries, and investments in temperature-controlled fleets to ensure product quality during transit.

Vietnam Cold Chain & Food Storage Market segmentation by Type.

By End-User:The end-user segmentation includes Retailers, Wholesalers, Food Service Providers, Exporters, and E-commerce Platforms. Each segment has distinct requirements for cold chain logistics. Retailers are the dominant end-user segment, supported by the growing trend of fresh food consumption, expansion of supermarket chains, and the need for efficient supply chain solutions to meet consumer demands for quality and safety.

Vietnam Cold Chain & Food Storage Market segmentation by End-User.

Vietnam Cold Chain & Food Storage Market Competitive Landscape

The Vietnam Cold Chain & Food Storage Market is characterized by a dynamic mix of regional and international players. Leading participants such as VIETPHAT Group, Cold Storage Thang Loi, TransContinental Logistics, Vinamilk, CJ Logistics Vietnam, ABA Cooltrans, Tan Bao An Logistics, Saigon Newport Corporation, Mekong Logistics, Satra Group (Saigon Trading Group), Vinafco Joint Stock Corporation, Gemadept Corporation, Hoang Anh Gia Lai Group, Binh Minh Import-Export Company, and Green Logistics Vietnam contribute to innovation, geographic expansion, and service delivery in this space.

VIETPHAT Group

1999

Ho Chi Minh City

Cold Storage Thang Loi

2005

Hanoi

TransContinental Logistics

2010

Ho Chi Minh City

Vinamilk

1976

Ho Chi Minh City

CJ Logistics Vietnam

2017

Ho Chi Minh City

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Revenue (USD)

Cold Storage Capacity (Cubic Meters)

Fleet Size (Number of Temperature-Controlled Vehicles)

Geographic Coverage (Number of Provinces/Cities Served)

Market Penetration Rate (%)

Vietnam Cold Chain & Food Storage Market Industry Analysis

Growth Drivers

  • Increasing Demand for Perishable Goods:The demand for perishable goods in Vietnam is projected to reach 1.5 million tons in future, driven by a growing population and urbanization. The World Bank estimates that urban areas will account for around 38% of the population, increasing the need for efficient cold chain solutions. Additionally, the rise in disposable income, which is expected to grow by about 6% annually, further fuels the consumption of fresh produce and dairy products, necessitating robust cold storage facilities.
  • Expansion of E-commerce and Online Grocery Shopping:Vietnam's e-commerce market is anticipated to grow to approximately USD 20 billion in future, with online grocery shopping contributing significantly. According to the Vietnam E-commerce Association, online grocery sales are expected to increase by about 30% annually. This surge in e-commerce necessitates enhanced cold chain logistics to ensure the safe delivery of perishable goods, thereby driving investments in cold storage and transportation infrastructure across the country.
  • Government Initiatives to Improve Food Safety:The Vietnamese government has allocated up to USD 200 million for food safety initiatives in future, focusing on enhancing cold chain infrastructure. This includes the implementation of stricter food safety regulations and standards, which are expected to increase compliance costs for businesses. However, these initiatives will ultimately lead to improved food quality and safety, fostering consumer trust and increasing demand for cold chain services in the food storage sector.

Market Challenges

  • Inadequate Infrastructure in Rural Areas:Approximately 62% of Vietnam's population resides in rural areas, where cold chain infrastructure is severely lacking. The Asian Development Bank reports that only 30% of rural areas have access to reliable cold storage facilities. This inadequacy hampers the distribution of perishable goods, leading to significant food waste, estimated at over 1 million tons annually, and limiting market growth potential in these regions.
  • High Operational Costs:The operational costs for cold chain logistics in Vietnam are among the highest in Southeast Asia, averaging USD 1,200 per container per trip. Factors contributing to these costs include energy expenses, maintenance of refrigeration equipment, and labor costs. The International Monetary Fund indicates that these high operational costs can deter investment in cold chain facilities, limiting the overall growth of the market and affecting service quality.

Vietnam Cold Chain & Food Storage Market Future Outlook

The Vietnam cold chain and food storage market is poised for significant transformation, driven by technological advancements and increasing consumer expectations. The integration of IoT technologies is expected to enhance supply chain efficiency, while sustainable practices will gain traction as environmental concerns rise. Additionally, the government's commitment to improving food safety standards will likely create a more robust regulatory framework, fostering a competitive environment that encourages innovation and investment in cold chain solutions.

Market Opportunities

  • Investment in Cold Storage Facilities:With the projected increase in perishable goods demand, there is a significant opportunity for investment in cold storage facilities. The government’s USD 200 million initiative can attract private investments, leading to the establishment of modern cold storage units that meet international standards, thereby reducing food waste and enhancing supply chain efficiency.
  • Adoption of IoT for Supply Chain Management:The adoption of IoT technologies in cold chain logistics presents a lucrative opportunity. In future, the implementation of IoT solutions is expected to reduce operational costs by up to 15%, improving tracking and monitoring of perishable goods. This technological shift can enhance inventory management and ensure compliance with food safety regulations, ultimately benefiting the entire supply chain.

Scope of the Report

SegmentSub-Segments
By Type

Refrigerated Transport

Cold Storage Facilities

Refrigerated Warehousing

Temperature-Controlled Packaging

Transportation Management Systems

By End-User

Retailers

Wholesalers

Food Service Providers

Exporters

E-commerce Platforms

By Application

Fruits

Vegetables

Herbs

Bakery and Confectionery

Dairy and Frozen Desserts

Meat, Fish and Seafood

Others

By Distribution Mode

Direct Distribution

Third-Party Logistics (3PL)

E-commerce Fulfillment

By Sales Channel

Online Sales

Offline Sales

By Price Range

Premium

Mid-Range

Budget

By Policy Support

Government Subsidies

Tax Incentives

Grants for Infrastructure Development

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Trade, Ministry of Agriculture and Rural Development)

Manufacturers and Producers

Distributors and Retailers

Logistics and Supply Chain Companies

Cold Storage Facility Operators

Food Safety and Quality Assurance Organizations

Importers and Exporters of Perishable Goods

Players Mentioned in the Report:

VIETPHAT Group

Cold Storage Thang Loi

TransContinental Logistics

Vinamilk

CJ Logistics Vietnam

ABA Cooltrans

Tan Bao An Logistics

Saigon Newport Corporation

Mekong Logistics

Satra Group (Saigon Trading Group)

Vinafco Joint Stock Corporation

Gemadept Corporation

Hoang Anh Gia Lai Group

Binh Minh Import-Export Company

Green Logistics Vietnam

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Cold Chain & Food Storage Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Cold Chain & Food Storage Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Cold Chain & Food Storage Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for perishable goods
3.1.2 Expansion of e-commerce and online grocery shopping
3.1.3 Government initiatives to improve food safety
3.1.4 Rising consumer awareness about food quality

3.2 Market Challenges

3.2.1 Inadequate infrastructure in rural areas
3.2.2 High operational costs
3.2.3 Limited access to technology
3.2.4 Regulatory compliance complexities

3.3 Market Opportunities

3.3.1 Investment in cold storage facilities
3.3.2 Adoption of IoT for supply chain management
3.3.3 Partnerships with logistics providers
3.3.4 Growth in export markets for Vietnamese food products

3.4 Market Trends

3.4.1 Shift towards sustainable packaging solutions
3.4.2 Increasing automation in cold chain logistics
3.4.3 Use of data analytics for inventory management
3.4.4 Rise of temperature-controlled transportation

3.5 Government Regulation

3.5.1 Food safety standards and regulations
3.5.2 Import/export regulations for perishable goods
3.5.3 Environmental regulations on refrigerants
3.5.4 Incentives for cold chain investments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Cold Chain & Food Storage Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Cold Chain & Food Storage Market Segmentation

8.1 By Type

8.1.1 Refrigerated Transport
8.1.2 Cold Storage Facilities
8.1.3 Refrigerated Warehousing
8.1.4 Temperature-Controlled Packaging
8.1.5 Transportation Management Systems

8.2 By End-User

8.2.1 Retailers
8.2.2 Wholesalers
8.2.3 Food Service Providers
8.2.4 Exporters
8.2.5 E-commerce Platforms

8.3 By Application

8.3.1 Fruits
8.3.2 Vegetables
8.3.3 Herbs
8.3.4 Bakery and Confectionery
8.3.5 Dairy and Frozen Desserts
8.3.6 Meat, Fish and Seafood
8.3.7 Others

8.4 By Distribution Mode

8.4.1 Direct Distribution
8.4.2 Third-Party Logistics (3PL)
8.4.3 E-commerce Fulfillment

8.5 By Sales Channel

8.5.1 Online Sales
8.5.2 Offline Sales

8.6 By Price Range

8.6.1 Premium
8.6.2 Mid-Range
8.6.3 Budget

8.7 By Policy Support

8.7.1 Government Subsidies
8.7.2 Tax Incentives
8.7.3 Grants for Infrastructure Development

9. Vietnam Cold Chain & Food Storage Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Total Revenue (USD)
9.2.4 Cold Storage Capacity (Cubic Meters)
9.2.5 Fleet Size (Number of Temperature-Controlled Vehicles)
9.2.6 Geographic Coverage (Number of Provinces/Cities Served)
9.2.7 Market Penetration Rate (%)
9.2.8 Revenue Growth Rate (%)
9.2.9 Customer Retention Rate (%)
9.2.10 Operational Efficiency (Turnaround Time, Utilization Rate)
9.2.11 Technology Adoption (IoT, Real-Time Monitoring)
9.2.12 Product Quality Index
9.2.13 Customer Satisfaction Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 VIETPHAT Group
9.5.2 Cold Storage Thang Loi
9.5.3 TransContinental Logistics
9.5.4 Vinamilk
9.5.5 CJ Logistics Vietnam
9.5.6 ABA Cooltrans
9.5.7 Tan Bao An Logistics
9.5.8 Saigon Newport Corporation
9.5.9 Mekong Logistics
9.5.10 Satra Group (Saigon Trading Group)
9.5.11 Vinafco Joint Stock Corporation
9.5.12 Gemadept Corporation
9.5.13 Hoang Anh Gia Lai Group
9.5.14 Binh Minh Import-Export Company
9.5.15 Green Logistics Vietnam

10. Vietnam Cold Chain & Food Storage Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture and Rural Development
10.1.2 Ministry of Health
10.1.3 Ministry of Industry and Trade

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in cold storage facilities
10.2.2 Budget allocation for logistics
10.2.3 Spending on technology upgrades

10.3 Pain Point Analysis by End-User Category

10.3.1 Food safety compliance issues
10.3.2 High transportation costs
10.3.3 Limited access to cold storage

10.4 User Readiness for Adoption

10.4.1 Awareness of cold chain benefits
10.4.2 Training and skill development needs
10.4.3 Technology adoption readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of cost savings
10.5.2 Expansion into new markets
10.5.3 Improvement in product quality

11. Vietnam Cold Chain & Food Storage Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategy


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 Logistics Partnerships


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitive Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends Identification


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Solutions

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk Management Strategies


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on cold chain infrastructure development in Vietnam
  • Review of industry publications and market reports focusing on food storage technologies
  • Examination of trade statistics and import/export data related to cold chain equipment

Primary Research

  • Interviews with logistics managers at major food distribution companies
  • Surveys with cold storage facility operators to assess capacity and utilization rates
  • Field interviews with agricultural producers regarding their cold chain needs and challenges

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including government and industry reports
  • Triangulation of insights from primary interviews with secondary data trends
  • Sanity checks conducted through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall cold chain market size based on national food consumption statistics
  • Segmentation of the market by end-user categories such as retail, food service, and agriculture
  • Incorporation of government initiatives aimed at enhancing food safety and reducing waste

Bottom-up Modeling

  • Collection of data on the number of cold storage facilities and their average capacities
  • Operational cost analysis based on service pricing models from leading cold chain providers
  • Volume and cost calculations based on food product types and seasonal demand variations

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating GDP growth, urbanization rates, and consumer behavior trends
  • Scenario modeling based on potential regulatory changes and technological advancements in cold chain logistics
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Cold Storage Facility Operations60Facility Managers, Operations Directors
Food Distribution Logistics50Logistics Coordinators, Supply Chain Managers
Agricultural Producers' Cold Chain Needs40Farm Owners, Agricultural Consultants
Retail Sector Cold Chain Practices55Retail Managers, Inventory Control Specialists
Food Safety Compliance in Cold Chain45Quality Assurance Managers, Compliance Officers

Frequently Asked Questions

What is the current value of the Vietnam Cold Chain & Food Storage Market?

The Vietnam Cold Chain & Food Storage Market is valued at approximately USD 1.2 billion, driven by the increasing demand for perishable goods, rising consumer awareness regarding food safety, and the growth of the e-commerce sector.

What are the key growth drivers for the Vietnam Cold Chain Market?

Which cities are the main hubs for cold chain activities in Vietnam?

What government initiatives support the cold chain industry in Vietnam?

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