Vietnam Polyurethane Elastomers Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Vietnam Polyurethane Elastomers Market, valued at USD 1.1 Bn, grows due to demand in automotive and construction, led by TPU segment and key players like BASF and Huntsman.

Region:Asia

Author(s):Shubham

Product Code:KRAA6972

Pages:92

Published On:January 2026

About the Report

Base Year 2024

Vietnam Polyurethane Elastomers Market Overview

  • The Vietnam Polyurethane Elastomers Market is valued at USD 1.1 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand from various end-user industries such as automotive, construction, and footwear, alongside the rising trend of lightweight materials in manufacturing processes.
  • Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their robust industrial base and significant investments in infrastructure development. These urban centers are also home to major manufacturing hubs, which further enhances the demand for polyurethane elastomers in various applications.
  • The Circular Economy Law, 2020 issued by the National Assembly of Vietnam requires manufacturers to prioritize environmentally friendly materials, including sustainable polyurethane formulations meeting recyclability thresholds above 50% by weight and compliance with emission standards for volatile organic compounds in production processes.
Vietnam Polyurethane Elastomers Market Size

Vietnam Polyurethane Elastomers Market Segmentation

By Type:The market is segmented into various types of polyurethane elastomers, including Thermoplastic Polyurethane (TPU), Thermosetting Polyurethane, Polyurethane Coatings, Polyurethane Adhesives, Polyurethane Sealants, and Others. Among these, Thermoplastic Polyurethane (TPU) is the leading subsegment due to its versatility, excellent mechanical properties, and increasing applications in automotive and consumer goods. The demand for TPU is driven by its ability to be processed in various forms, making it suitable for a wide range of applications.

Vietnam Polyurethane Elastomers Market segmentation by Type.

By End-User:The end-user segmentation includes Automotive, Construction, Footwear, Furniture, Electronics, and Others. The automotive sector is the dominant end-user, driven by the increasing production of vehicles and the demand for lightweight materials that enhance fuel efficiency. The construction industry also significantly contributes to the market, as polyurethane elastomers are widely used in insulation and sealants.

Vietnam Polyurethane Elastomers Market segmentation by End-User.

Vietnam Polyurethane Elastomers Market Competitive Landscape

The Vietnam Polyurethane Elastomers Market is characterized by a dynamic mix of regional and international players. Leading participants such as BASF Vietnam, Huntsman Corporation, Covestro AG, Wanhua Chemical Group, Dow Chemical Company, Mitsui Chemicals, Tosoh Corporation, Lanxess AG, Evonik Industries AG, Chemtura Corporation, PolyOne Corporation, RAMPF Group, KRAHN Chemie, Sika AG, Momentive Performance Materials contribute to innovation, geographic expansion, and service delivery in this space.

BASF Vietnam

1994

Ho Chi Minh City, Vietnam

Huntsman Corporation

1970

Salt Lake City, USA

Covestro AG

2015

Leverkusen, Germany

Wanhua Chemical Group

1978

Yantai, China

Dow Chemical Company

1897

Midland, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Innovation Rate

Vietnam Polyurethane Elastomers Market Industry Analysis

Growth Drivers

  • Increasing Demand from Automotive Industry:The automotive sector in Vietnam is projected to grow significantly, with vehicle production expected to reach 600,000 units in future. This surge is driven by rising disposable incomes and urbanization, leading to increased demand for lightweight and durable materials like polyurethane elastomers. The automotive industry accounted for approximately 20% of the total demand for polyurethane elastomers in future, highlighting its critical role in market growth.
  • Growth in Construction and Infrastructure Projects:Vietnam's construction sector is anticipated to grow at a rate of 8% annually, fueled by government investments in infrastructure projects. The government allocated $25 billion for infrastructure development in future, which is expected to boost the demand for polyurethane elastomers used in insulation, coatings, and sealants. This growth in construction directly correlates with the increasing consumption of polyurethane elastomers, enhancing market prospects.
  • Rising Consumer Awareness Regarding Sustainable Materials:As sustainability becomes a priority, the demand for eco-friendly materials is on the rise. In future, the Vietnamese government aims to reduce carbon emissions by 35%, promoting the use of sustainable materials in various industries. This shift is expected to increase the market for bio-based polyurethane elastomers, which are gaining traction among manufacturers and consumers alike, further driving market growth.

Market Challenges

  • High Raw Material Costs:The volatility in the prices of raw materials, such as polyols and isocyanates, poses a significant challenge for manufacturers in Vietnam. In future, the cost of polyols increased by 20% due to supply chain disruptions and rising crude oil prices. This increase in raw material costs can lead to higher production expenses, impacting profit margins and potentially hindering market growth in the polyurethane elastomers sector.
  • Environmental Regulations and Compliance Issues:Stricter environmental regulations in Vietnam are creating compliance challenges for manufacturers. The government has implemented regulations that require companies to adhere to specific environmental standards, which can increase operational costs. In future, companies may face fines of up to $150,000 for non-compliance, making it essential for manufacturers to invest in sustainable practices to avoid penalties and maintain market presence.

Vietnam Polyurethane Elastomers Market Future Outlook

The future of the Vietnam polyurethane elastomers market appears promising, driven by technological advancements and a growing emphasis on sustainability. As manufacturers adopt innovative production techniques, efficiency is expected to improve, reducing costs and enhancing product quality. Additionally, the increasing focus on eco-friendly materials will likely lead to the development of new applications, particularly in the automotive and construction sectors, further solidifying the market's growth trajectory in the coming years.

Market Opportunities

  • Expansion into Emerging Markets:Vietnam's strategic location in Southeast Asia presents opportunities for manufacturers to expand into neighboring markets. With a combined population of over 650 million, countries like Thailand and Indonesia represent significant potential for polyurethane elastomers, driven by their growing automotive and construction industries.
  • Development of Bio-Based Polyurethane Elastomers:The increasing demand for sustainable products is creating opportunities for the development of bio-based polyurethane elastomers. With the Vietnamese government promoting green technologies, manufacturers can capitalize on this trend by investing in research and development to create eco-friendly alternatives, appealing to environmentally conscious consumers.

Scope of the Report

SegmentSub-Segments
By Type

Thermoplastic Polyurethane (TPU)

Thermosetting Polyurethane

Polyurethane Coatings

Polyurethane Adhesives

Polyurethane Sealants

Others

By End-User

Automotive

Construction

Footwear

Furniture

Electronics

Others

By Application

Molded Products

Extruded Products

Foam Products

Coatings

Adhesives

Others

By Region

Northern Vietnam

Southern Vietnam

Central Vietnam

Others

By Distribution Channel

Direct Sales

Distributors

Online Sales

Retail

Others

By Product Form

Liquid

Solid

Powder

Others

By Performance Characteristics

High Resilience

High Elasticity

High Durability

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Trade, Ministry of Natural Resources and Environment)

Manufacturers and Producers

Distributors and Retailers

Raw Material Suppliers

Industry Associations (e.g., Vietnam Plastics Association)

Financial Institutions

Construction and Automotive Companies

Players Mentioned in the Report:

BASF Vietnam

Huntsman Corporation

Covestro AG

Wanhua Chemical Group

Dow Chemical Company

Mitsui Chemicals

Tosoh Corporation

Lanxess AG

Evonik Industries AG

Chemtura Corporation

PolyOne Corporation

RAMPF Group

KRAHN Chemie

Sika AG

Momentive Performance Materials

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Polyurethane Elastomers Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Polyurethane Elastomers Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Polyurethane Elastomers Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand from automotive industry
3.1.2 Growth in construction and infrastructure projects
3.1.3 Rising consumer awareness regarding sustainable materials
3.1.4 Technological advancements in manufacturing processes

3.2 Market Challenges

3.2.1 High raw material costs
3.2.2 Environmental regulations and compliance issues
3.2.3 Limited availability of skilled labor
3.2.4 Competition from alternative materials

3.3 Market Opportunities

3.3.1 Expansion into emerging markets
3.3.2 Development of bio-based polyurethane elastomers
3.3.3 Strategic partnerships and collaborations
3.3.4 Increasing applications in medical devices

3.4 Market Trends

3.4.1 Shift towards eco-friendly products
3.4.2 Customization and personalization in product offerings
3.4.3 Growth of online sales channels
3.4.4 Integration of smart technologies in manufacturing

3.5 Government Regulation

3.5.1 Compliance with environmental standards
3.5.2 Incentives for sustainable manufacturing practices
3.5.3 Regulations on chemical safety
3.5.4 Import/export tariffs on raw materials

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Polyurethane Elastomers Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Polyurethane Elastomers Market Segmentation

8.1 By Type

8.1.1 Thermoplastic Polyurethane (TPU)
8.1.2 Thermosetting Polyurethane
8.1.3 Polyurethane Coatings
8.1.4 Polyurethane Adhesives
8.1.5 Polyurethane Sealants
8.1.6 Others

8.2 By End-User

8.2.1 Automotive
8.2.2 Construction
8.2.3 Footwear
8.2.4 Furniture
8.2.5 Electronics
8.2.6 Others

8.3 By Application

8.3.1 Molded Products
8.3.2 Extruded Products
8.3.3 Foam Products
8.3.4 Coatings
8.3.5 Adhesives
8.3.6 Others

8.4 By Region

8.4.1 Northern Vietnam
8.4.2 Southern Vietnam
8.4.3 Central Vietnam
8.4.4 Others

8.5 By Distribution Channel

8.5.1 Direct Sales
8.5.2 Distributors
8.5.3 Online Sales
8.5.4 Retail
8.5.5 Others

8.6 By Product Form

8.6.1 Liquid
8.6.2 Solid
8.6.3 Powder
8.6.4 Others

8.7 By Performance Characteristics

8.7.1 High Resilience
8.7.2 High Elasticity
8.7.3 High Durability
8.7.4 Others

9. Vietnam Polyurethane Elastomers Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Innovation Rate
9.2.8 Operational Efficiency
9.2.9 Supply Chain Reliability
9.2.10 Brand Recognition

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 BASF Vietnam
9.5.2 Huntsman Corporation
9.5.3 Covestro AG
9.5.4 Wanhua Chemical Group
9.5.5 Dow Chemical Company
9.5.6 Mitsui Chemicals
9.5.7 Tosoh Corporation
9.5.8 Lanxess AG
9.5.9 Evonik Industries AG
9.5.10 Chemtura Corporation
9.5.11 PolyOne Corporation
9.5.12 RAMPF Group
9.5.13 KRAHN Chemie
9.5.14 Sika AG
9.5.15 Momentive Performance Materials

10. Vietnam Polyurethane Elastomers Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for infrastructure projects
10.1.3 Evaluation criteria for suppliers
10.1.4 Contract management practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment trends in construction
10.2.2 Energy efficiency initiatives
10.2.3 Budgeting for sustainable materials
10.2.4 Corporate social responsibility spending

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality assurance issues
10.3.2 Supply chain disruptions
10.3.3 Cost management challenges
10.3.4 Regulatory compliance difficulties

10.4 User Readiness for Adoption

10.4.1 Awareness of polyurethane elastomers
10.4.2 Training and skill development needs
10.4.3 Infrastructure readiness
10.4.4 Financial readiness for investment

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI metrics
10.5.2 Case studies of successful implementations
10.5.3 Opportunities for scaling applications
10.5.4 Feedback mechanisms for continuous improvement

11. Vietnam Polyurethane Elastomers Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target market identification

2.4 Communication strategies

2.5 Digital marketing initiatives

2.6 Customer engagement tactics

2.7 Performance metrics


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups

3.2 Distribution channel optimization

3.3 Logistics and supply chain management

3.4 Partnership with local distributors

3.5 E-commerce strategies

3.6 Inventory management practices

3.7 Performance tracking


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands

4.3 Competitor pricing analysis

4.4 Customer willingness to pay

4.5 Value-based pricing strategies

4.6 Discounting strategies

4.7 Pricing model evaluation


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Product development opportunities

5.4 Market entry strategies

5.5 Customer feedback analysis

5.6 Innovation opportunities

5.7 Market trends analysis


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback mechanisms

6.4 Relationship management strategies

6.5 Customer satisfaction metrics

6.6 Engagement strategies

6.7 Retention strategies


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains

7.3 Competitive advantages

7.4 Customer-centric approaches

7.5 Innovation in product offerings

7.6 Value delivery mechanisms

7.7 Performance metrics


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup

8.4 Marketing initiatives

8.5 Training and development

8.6 Performance monitoring

8.7 Risk management


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Performance evaluation
15.2.3 Adjustment strategies

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from the Vietnam Plastics Association and relevant trade organizations
  • Market analysis from government publications and economic surveys
  • Academic journals and white papers focusing on polyurethane elastomers applications

Primary Research

  • Interviews with key stakeholders in the polyurethane supply chain, including manufacturers and distributors
  • Surveys targeting end-users in automotive, construction, and consumer goods sectors
  • Field visits to production facilities to gather insights on operational practices and market needs

Validation & Triangulation

  • Cross-validation of data through multiple sources, including trade publications and expert opinions
  • Triangulation of market size estimates using both top-down and bottom-up approaches
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of national economic indicators and their correlation with polyurethane elastomer demand
  • Segmentation of the market by application areas such as automotive, footwear, and industrial uses
  • Incorporation of macroeconomic trends and government policies affecting the chemical industry

Bottom-up Modeling

  • Collection of production data from leading polyurethane elastomer manufacturers in Vietnam
  • Estimation of market share based on sales volume and revenue from key players
  • Cost analysis of raw materials and production processes to determine pricing strategies

Forecasting & Scenario Analysis

  • Utilization of historical growth rates to project future market trends through 2030
  • Scenario modeling based on potential regulatory changes and technological advancements
  • Development of best-case, worst-case, and most-likely scenarios for market growth

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Automotive Applications45Product Managers, R&D Engineers
Construction Materials40Procurement Managers, Project Engineers
Footwear Manufacturing40Design Leads, Production Supervisors
Industrial Applications45Operations Managers, Quality Control Specialists
Consumer Goods Sector40Marketing Managers, Product Development Teams

Frequently Asked Questions

What is the current value of the Vietnam Polyurethane Elastomers Market?

The Vietnam Polyurethane Elastomers Market is valued at approximately USD 1.1 billion, reflecting a robust growth trajectory driven by demand from sectors such as automotive, construction, and footwear, as well as the trend towards lightweight materials in manufacturing.

Which cities are the primary markets for polyurethane elastomers in Vietnam?

What are the key types of polyurethane elastomers in the Vietnamese market?

What are the main end-user industries for polyurethane elastomers in Vietnam?

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