India Online Consumer Electronics Market Outlook to FY’2020 - Lucrative Discounts and Escalating Internet Users to Foster Growth

India Online Consumer Electronics Market Outlook to FY’2020 – Lucrative Discounts and Escalating Internet Users to Foster Growth

  • Future India Online Consumer Electronics Market is expected to be led by home & kitchen appliances and mobile phones & accessories Segments
  • The leader e-commerce players including, Flipkart, Amazon, Snapdeal and Paytm are expected to maintain focus on offering heavy discounts to attract consumers away from local retail stores.


Ken Research announced its latest publication on “India Online Consumer Electronics Market Outlook to FY’2020” which provides a comprehensive analysis of the electronic products sold online in India and covers various aspects such as market size of India Online Consumer Electronics market, segmentation on the basis of product categories, demand from major cities, preferred mode of making payments, seasonal demand, mode of distribution, mode of making purchase  and marketplace & company website. This report also offers prevalent trends and developments in industry, government regulations, SWOT analysis, external environment analysis, and challenges in the industry. The publication provides insight on the competitive landscape of the industry in which the information related to the players operating in this industry has been comprehensively presented. This has been complemented with the major investment deals that have been finalized in the industry. It also includes information on the major macroeconomic indicators affecting the market.  Moreover, the report also offers information regarding the business models operating in the market and the trends in the online consumer electronics market. The report is useful for e-commerce players, electronic products manufacturers, suppliers of electronics, retail chains and new players venturing in the online electronics market.

The online consumer electronics market in India has witnessed a growth in recent years on account of rise in demand for convenience shopping as well as the penetration of internet among the population. The market has also flourished as it has been able to offer steep discounts on the prices of the products offered and attract customers away from the brick and mortar shops. The surge in growth is majorly originated from growth in mobile phones and accessories as a segment of online consumer electronics market. The growth in this segment has been largely led by increasing popularity of smartphones and their availability at affordable prices. Overall, the online consumer electronics market revenues have grown at a CAGR of ~% from FY’2012 –FY’2015.

According to the Industry Veterans, the India Online Consumer Electronics Market will grow at a considerable CAGR rate thus exceeding INR 630 billion by FY’2020 due to the lucrative discounts offered by online retailers along with the rapidly increasing internet and smartphone users in the country.

“Ease of shopping online and on mobile, acceptability of online payments and mobile wallets, easy delivery and exchange of products as well as discount offers and cash back schemes will result in growth of online purchases of consumer electronics in India, while unreliable internet connectivity, negative price wars and rising competition are few of the major challenges to the industry growth in the future”, according to the Research Analyst, Ken Research.


Key Topics Covered in the Report:

Online Consumer Electronics

  • Market Size by GMV
  • Market Segmentation by
    • Product Categories
    • Demand from Major Cities
    • Preferred Mode of Making Payment
    • Seasonal Demand
    • Mode of Distribution
    • Mode of Making Purchase
    • Marketplace and Company Website
  • Consumer Profile
  • Growth Drivers
  • Trends and Development
  • External Environment
  • Issues and Challenges
  • SWOT
  • Porter’s Five Forces Analysis
  • Competition and Market Share
  • Recent Mergers, Acquisitions and Investments
  • Future Outlook
  • Analyst Recommendations
  • Macro Economic Parameters


Key Product Mentioned in the Report

Mobile Phone and Accessories

Home and Kitchen Appliances

Computers and Peripherals

Photographic Equipment and Accessories

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Companies Covered in the Report

Flipkart Online Services Pvt Ltd

Jasper Infotech Pvt Ltd.

Amazon Seller Services Pvt Ltd.

One97 Communications Limited (Paytm)

EBay India Pvt Ltd.


Related Reports:

Asia Online Jewellery Market Outlook to 2019 – Driven By Lucrative Discounts and Rising Online Buyers

India Online Grocery Market Outlook to 2019 – High Growth Prospects due to Increasing Internet Coverage and Smart Cities Emergence

India Led Television Market Outlook to 2018 – Rising Price Competition with New Players Entry

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