Africa Smartphone Market, Africa Smartphone Industry

Smartphone Sales to Nurture in Africa Led by Aggressive Strategies Adopted by Network Operators : Ken Research

The sales of smartphones are projected to grow rapidly driven by aggressive strategies adopted by mobile network operators in Africa.
Operators are deploying both direct and indirect strategies to attain greater smartphone penetration even the rural or less-developed parts of Africa.

Ken Research announced its latest publication on, ‘Operator Strategies to Increase Smartphone Penetration in Africa’, which introduces the important trends of smartphone penetration in Africa. The research also includes an in-depth analysis of the various strategies used by leading mobile network operators in the African region to boost their smartphone network. In addition, case studies of companies such as Orange Klif, MTN Nigeria and Safaricom Kenya have been examined and used as evidence for the report findings. The report further includes a set of key findings and recommendations that operators can use in future for further enhancing the smartphone penetration in the African region.

The advent of advanced technology has made smartphones a basic necessity of modern day lifestyle. From personal communication to professional exchange, smartphones have become the center of activities in this increasingly virtual world. While in the developed economies the smartphone market has reached its maturity stage, the situation is different in the developing and emerging economies. In Africa, for instance, the smartphone market is still developing as the mobile network operators are finding new strategies for promoting the use of smartphones.

Mobile operators in Africa are trying to change the way the Africans buy smartphones along with targeting more market penetration. The mobile operators have announced several discount schemes and other benefits the mobile subscribers can get if they purchase a smartphone from the. Secondly, the mobile operators are also using various direct and indirect strategies which can help to achieve greater smartphone market penetration. As a result, the smartphone sale in Africa is projected to grow at an estimated CAGR of 15%.

Some of the key governing factors driving smartphone sales are:

Increasingly advancing technology
Hugh competition leading to reduce prices
Large number of customers shifting from fixed-line to mobile
Greater penetration of 3G/4G networks
Strengthened economies of emerging economies
Increased globalization
Advent and high success of e-commerce platforms

Key Topics Covered in the Report:

Detailed insights regarding the adoption of smartphones in Africa
Detailed operator strategies in the African region
Case studies
Key findings and recommendations

To know more on coverage, click on the link below:

https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/smartphone-penetration-africa/7322-105.html

https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/global-mobile-operators-regional-leaders-overview-statistics/7609-105.html

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

MenuMenu

Standard

USD 100

Professional

USD 700

Business

USD 5,000