More Consumers to Opt for 4G Networks in the Africa and Middle East Region (AME) : Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit In the Middle East and African region, operators are increasingly developing online stores and marketing OTT services through OTT partnerships to increase 4G-compatible Smartphones. Over the next five years, growth in 4G subscriptions will largely be driven by continued adoption across Middle Eastern countries and in relatively developed African telecoms markets. Ken Research announced its latest publication on, “4G Commercial Strategies in Africa and the Middle East”, which provides detailed insights into the 4G trends within the African and Middle Eastern telecommunication market. The publication also includes driving forces behind the growth trend the 4G market is taking in the African and Middle East (AME) region. In addition, the publication includes various strategies which the leading players in the AME telecommunication industry will be using for commercialization, client segmentation, products, pricing, and promotion and for distribution. The demand for 4G is driven by strengthening of the supply side as more and more telecom operators have adopted aggressive strategies for increasing awareness and market penetration. Specifically, in the MENA (Middle Eastern and North Africa) region, the operators have taken focused particularly on developing online stores and creating awareness about their OTT services through OTT partnerships. This has helped them in two ways. First, they were able to increase the availability of 4G-compatible smartphones and secondly, they were able to achieve greater data bundle adoption. Marketing is the key for success for operators in the 4G business within the AME region. The battle for market shares between the key players is getting fiercer as each one of them is using their advantages to gain consumer attention and loyalty. There are two directions in which these operators concentrate their marketing efforts. Firstly, there is the unique selling point (USP) of their product which is developed using the company’s core competency. On the other hand, there are operators like Turk Telecom who have large market shares and they attract consumers by their high service quality feature. However, there are many challenges which the operators will have to face before they can achieve greater market penetration in the AME region. To begin with, there exists the extremely high costs for network rollouts. For small or local operators, this is a huge limitation as they might not have enough resources that can suffice the need of developing a 4G network. Operators would have to deploy a mix of strategies for commercializing the services. These strategies would depend upon various factors such as suitable devices, client segmentation, competitive prices, effective promotional campaigns and optimal use of distribution networks. If the operators are able to overcome the hurdles, then the 4G uptake in the AME region is projected to grow fast in the coming few years. However, it is also projected that there will be a limited rollout initially more focused on areas as such Saudi Arabia, UAE, Qatar, Kuwait, South Africa and Nigeria. Some of the driving forces behind increased demand in the 4G industry are as follows-: Increased emphasis on digitalization, i.e. the digital revolution Greater smartphone adoption Greater penetration of mobile data in remote areas as well Most governments also focus on the use of Internet to cut down on infrastructural costs Key Topics Covered in the Report: Detailed insights regarding the adoption of 4G in the AME region Market data regarding subscriptions by technology in AME region 4G market trend in AME region Smartphone sales in AME region Frequency spectrum and 4G in AME region Mobile 4G service availability across AME region Detailed 4G commercial strategies overview in the AME region Detailed 4G industry client segmentation in the AME region 4P’s of the various operators Case studies Key findings and recommendations To know more on coverage, click on the link below: https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/-4g-commercial-strategies-africa-middle-east/7320-105.html Related Reports: https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/ecuador-4g-spectrum-allocation-investment-/6727-105.html https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/hong-kong-operators-work-to-promote-4g-migration/4443-105.html Contact: Ken Research Ankur Gupta, Head Marketing & Communications query@kenresearch.com +91-124-4230204 Post Views: 3 Tags: 4G commercialization strategies in AME Region, 4G Distribution Strategies in Middle East and Africa, 4G Spectrum Allocations in AME Countries, Challenges for 4G Operators in AME Region, Middle East Mobile Market Future, Middle East Mobile Market Research Report, Middle East Mobile Market Size, Middle East Mobile subscriptions by Technology, Mobile Handset Sales in AME Region, Mobile operators in Middle East, Morocco Mobile Market, Penetration of Population Middle East, Price for 4G and Fixed Broadband Services in Africa and Middle East, Saudi Arabia Mobile Market, Turkey Mobile Market