Growing Efforts for Marketing of Car Exchange Leading to Increasing Exchange Contribution to New Car Sales in India: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The report titled “Case Study-Premium Car Exchange Market in India- Focus on Audi, BMW and Mercedes with Concentration on Marketing Initiatives” provides detailed overview on the Premium car exchange business in India. This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for premium car manufacturers, authorized and unauthorized used car dealers, service centers, online portals and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future. Luxury car manufacturers and thereby the car dealers have put dedicated efforts towards marketing and promotion of their new product launches as well as incentive schemes for the buyers. However, the companies have divested their focus to promote exchange business as well. There are couples of factors that have led the dealers to enhance focus on exchange business The luxury car companies have instigated separate department for pre owned car segment, which deals with purchase and sales of used car as well as exchange business. This segment tends to generate higher profit margin for the dealers, as the dealer sell the car at a higher price after the repair. The luxury car manufacturers in the wake of rising competition have increased the launch of newer car models. This has led to surge in preference for car upgrade. The mode of communication for the car exchange at the dealer level is made through below the line advertisement (BTL) and direct communication with the customer. Each dealer for the luxury car brand always has a target for new car and used car sales, which they have to achieve. High customer acquisition costs motivate dealers to convert store traffic to sales using aggressive tactics that extract differential margins based on customers’ willingness to pay. A new trend which has been launched in premium passenger car market is the exchange scheme launched by car makers. Before 2014, the sale of new cars through exchange of existing cars was not approved by Audi India and hence the exchange was made at the dealer level without any support from company with no separate pre owned department existing in the space for Audi. During 2014, the company launched a separate pre owned department for Audi named as Audi Approved plus, which was held responsible to look for the car exchange and pre owned cars. Mercedes has relatively higher growth of exchange business primarily due to attractive and the highest exchange bonus which are passed to the customers. Currently, Mercedes is offering a cash discount as exchange bonus to the customers who wish to trade in their car to buy newer one. Out of this bonus, 50% is only provided if the customer purchase car through finance. BMW, in lieu to grow their exchange business offers cash exchange bonus to the customer who wishes to trade in their existing car. The company offers the option to the consumer that allows returning the vehicle. If the trade-in valuation is higher than the Assured Buyback, the balance is used towards the purchase of newer BMW car. Key Factors Considered in the Report Dealer Structure Audi Business Growth Car Exchange Audi Number of Cars Exchanged Customer Interface Car Exchange Exchange Contribution to New Sales Number of Premium Cars Exchanged Ownership Period of Premium Cars India Organization Structure Car Exchange Team India Premium Car Exchange Market Share Qualification for Employees in Car Exchange Team For more information about the publication, refer to below link: https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/india-premium-car-exchange-market-report/80168-100.html Related Reports: India Multi Brand Car Service Market Outlook to 2020 – Used Car Sales and Expansion of Service Network to Drive Future India Used Two Wheeler Market Outlook to 2020 – Rising Sales through Online Channels and Potential Entry of OEMs to Foster Growth India Used Car Market Outlook to 2020 – Growing Preference and Emergence of Web Aggregators Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Audi Number of Cars Exchanged, Business Growth Car Exchange, Car Exchange Process Luxury Car Company, Car Exchanges BMW India, Certification Process for Old Cars, Compliance Car Exchange Process, Customer Interface Car Exchange, Dealer Structure Audi, Exchange Contribution to New Sales, Exchange Offers by Premium Car Manufacturers, India Audi Used Cars Exchanged, India Premium Car Exchange Market, India Premium Car Exchange Market Research Report, India Premium Car Exchange Market Share, Mercedes India Preowned Cars Exchanged, Number of Premium Cars Exchanged, Organization Structure Car Exchange Team, Ownership Period of Premium Cars India, Qualification for Employees in Car Exchange Team, Region Premium Car Exchange Offers