Rising Brand Awareness and Growing Penetration of Organized Companies to Drive the Future: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit With increasing media exposure from the likes of TV channels, video games, blockbuster of superheroes, children these days are much informed and aware of the latest fashion trends and have become more demanding and brand aware. Moreover, 18 million new births every year and a large section of the country’s population (28.0%) belonging to the age group of 0-14 years as of FY’2017, provide huge prospects for market growth. Despite growing at a very healthy rate of over 20% per annum during FY’2012-FY’2017, the organized players accounted for a low market share of the overall kids’ apparel market in FY’2017. The market share of organized players is expected to incline steeply in the future. Kids’ apparel market in India has been driven by the demand of non-recognized brands which manufacture garment products in local settings. Comparatively lower prices, sound quality and high room for bargaining for the customers are the primary reasons behind the wide scale dominance of the unorganized sector. Moreover, large scale availability of raw material in the country has allowed the unorganized sector to flourish by offering products at affordable prices. The prevalence of local players in this industry is further strengthened by the fact that revenues generated from imports of kids’ apparel (considered at import prices of goods) in FY’2017 were roughly 2% of the export revenues of kids’ apparel products in the same financial year. The organized segment was dominated by some major brands such as 612 League, Miniklub, Cucumber, Beebay, Babyhug, UCB Kids and Little Kangaroos. However, all these brands are characterized by poor penetration in rural areas and have their presence only in the urban, tier I and tier II cities. The Kid’s footwear market is more organized as compared to apparel, with major companies such as Bata, Liberty, Lancer and Relaxo operating in this space. Most mom and pop stores in India are known to offer unbranded products, while some offer a combination of both branded and unbranded kids’ apparels. Availability of quality products at a much reasonable price as compared to branded products was primarily the reason behind the wide scale dominance of mom and pop stores countrywide, in terms of revenue. Some mom and pop stores operate as a part of cluster stores across the country. There are more than 5 lakh mom and pop stores in the country selling kids clothing. Mom and pop stores were followed by MBOs (multi-brand outlets) / large format stores, Online and EBOs (Exclusive brand outlets). “A major portion of the population in India prefers domestic and unbranded products due to lower prices and easy availability. It is imperative for domestic and international companies to setup their own manufacturing unit in the country so as to be price competitive with other brands. Success has to be a combination of high quality, creative design and right value for money products.”, as per the research report titled, “India Kids’ Apparel and Footwear Market Outlook to 2022 – Surging Online Adoption and Launch of Private Label Brands will Drive Growth” by Ken Research. The publication covered trends about top selling products including Top and Tees, Two Piece Sets, Dungarees, Shirts, Sweaters, Jackets, Jeans and Pants, Shorts and Skirts, Payjamas, Leggings, Frocks, School uniform, Sneakers and Flip flops, Booties, Sandals, Bellies, Clogs, Mojaris, and other apparel and footwear products. It also includes detailed analysis of the major companies existing in this space including 612 League, FS Miniklub, Cucumber, UCB, Mothercare, Bhartiya Paridhan, Lilliput, Catmoss, Gini & Jony, Bata, Liberty, Relaxo, Lancer, FirstCry, Hopscotch, Flipkart, Amazon, Snapdeal. Source: https://www.kenresearch.com/consumer-products-and-retail/baby-care/india-kids-apparel-footwear-market-report/19659-95.html Related Reports: India Online Fashion Market to 2021 – Elevating Sales in Tier II and Tier III Cities is expected to Fuel the Market in Future Asia-Pacific Baby Hygiene Industry Outlook to 2020 – Rising Expenditure on Baby Hygiene with Better Health and Safety Standards to Drive Growth India Maternity and Baby Care Industry Outlook to 2018 – Hybrid Expansion of Retail and Online Channels to Lead Future Growth Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Post Views: 1 Tags: 612 League Market Share India, Child Clothing Manufacturers in India, Children Apparel Market in India, Children Apparel Market India, Competition Miniklub Revenue, Cucumber Sales Kids Wear, Customer Preference Kids wear, Future Winter wear Kids Market, Growth Kids Clothing Market, India Kids Apparel Market By Category, India Kids Wear Market, Indian child clothing industry trends, Indian Kids Apparel Footwear Industry, Industry Size Kidswear, Kids Apparel Sales India, Kids Denim Market, Kids Footwear Market Size, Kids Shoes Market in India, Kids wear Market Forecast India, Kidswear Market of India, Market Share Online Kids Apparel Ecommerce, Organized Kids Apparel Footwear Market, Porter Analysis Kids Apparel, Revenue Kids Clothing Market, SWOT designer kids wear, Trends online kids wear sales, UCB Kids Revenue in India