Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022” provides a comprehensive analysis of online advertising market in Poland. The report covers Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads, By Digital Ad Spending by Various Sectors (Retail, E-commerce, Automotive, Telecom, Financial Services, Packaged Food, Hotel/ Bars/ Restaurant, and others) and Market Share of Major Digital Platforms (Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, golden line.pl), and Major Online Advertising Agencies (VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl). The report also covers the market in different aspects such as parameters to design a successful internet ad campaign, trends, and developments, issues, and challenges, market share of major publishers. The report provides detailed overview of future outlook & projections with analyst recommendations for the industry. Market Segmentation of Poland Online Advertising Market Type of Online Ads: In terms of expenditure, type of digital ads segmentation is dominated by Search Ads which accounted for a share of ~% during 2017. Search engine advertising was followed by banner advertising in terms of spending during 2017 which accounted for ~% share in Poland online advertising market. Display ads include many different formats and contain items such as text, images, flash, video, and audio. Online Video Ads constituted a share of ~% in 2017. Mobile ads followed video advertising in terms of expenditure with a share of ~% during 2017. By Cost Metrics: Cost per Impressions accounted for ~% of digital spending in 2017. Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Click through rate accounted for ~% share during 2017. Pay-per-sale is a pricing system where the advertisement platform/portal is paid on the basis of the number of sales that are directly generated by an advertisement. PPS accounted for the least amount of revenues in Poland’s online advertising market during 2017. By Medium: Poland’s online advertising market is dominated by desktop advertising in terms of segmentation by a medium with a share of ~% followed by mobile advertising with a share of ~% in the market in 2017. By Major Banner Ad Sizes: In terms of major ad sizes, Poland’s online advertising market is segmented by double billboards, Rectangle, Billboard, Skyscraper, Box, Topplayer and Triple Billboard. Double billboard is the most popular billboard size in Poland with an ad size of (750 x 200 pixels). Double billboard has dominated the market with a share of ~% in online banner/display advertising spending during 2017. The double billboard was followed by a rectangle size and accounted for ~% in 2017. Billboard (750 x 100 pixels) accounted for ~% of the major ad sizes in the market owing to its performance in both brand and direct-response advertising campaigns. Skyscraper (120 x 600 pixels) format can fit into narrower spaces that don’t accommodate the (160 x 600 pixels) wide skyscrapers. Skyscraper accounted for ~% of the overall share during 2017. The top layer and Triple billboard accounted for ~% and ~% share in Poland’s online banner advertising market respectively. By Spending by Each Sector: Major sectors that spent on online advertising in Poland are automotive, e-commerce, banking, financial services and insurance (BFSI), telecom, real estate, media, FMCG, packaged food, tourism, healthcare, and education. The automotive sector accounted for ~% in overall online ad spending in 2017. It is followed by E-commerce and the BSFI sector accounted for ~% and ~% in 2017 respectively. Competitive Scenario in Poland Online Advertising Market Competitive Scenario has been analyzed for advertising agencies as well as digital platforms. Major advertising agencies in the country include VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Connaxis, Feno.pl. The major online advertising platforms in Poland are Facebook, NK.pl, Instagram, Google, YouTube, Twitter, and others. Facebook and Instagram together dominated the market with a share of ~% and Google held the second position with a share of ~% in the total revenues in 2016. Since the demand for video advertising is surging, YouTube also has a major share of ~% in the total revenue in 2016. Future Potential of Poland Online Advertising Market Improvement in technology and better internet speed will increase mobile internet penetration in the country by 2022. Poland’s online advertising market is expected to grow at a CAGR of ~% during the forecast period of 2017-2022 The growth is expected to be driven by the rising number of social media users, booming e-commerce market, rise of independent advertisement advisors, support from the government, publishers and mobile networks. As analytical tools are gaining prominence in the market, the advertising agencies have been using big data and other analytical tools to connect better with the customers. Such major innovations in upcoming years will result in market growth in the future. Key Topics Covered in the Report:- Poland Advertising Market Overview and Genesis Poland Online Advertising Market Genesis and Current Scenario Value Chain Analysis on Poland Online Advertising Market Poland Online Advertising Market Size, 2012-2017 Poland Online Advertising Market Segmentation, 2017 Decision Making Parameters for Selecting Advertising Agencies SWOT Analysis in Poland Online Advertising Market Trends and Developments in Poland Online Advertising Market Issues and Challenges In Poland Online Advertising Market Regulatory Scenario In Poland Online Advertising Market Competitive Landscape In Poland Online Advertising Market Market Share of Major Players in Poland Online Advertising Market, 2017 Company Profiles for Major Digital Platforms and Advertising Agencies in Poland Online Advertising Market Future Outlook for Poland Online Advertising Market, 2017-2022 Macroeconomic Factors affecting Poland Online Advertising Market Source:- https://www.kenresearch.com/media-and-entertainment/advertising/poland-online-advertising-market/142277-94.html Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications ankur@kenresearch.com +91-9015378249 www.kenresearch.com Post Views: 3 Tags: Competition in Digital Advertising Agencies Poland, Desktop Advertising Market Poland, Digital Ad Spend Poland Video Ads Industry Spend, Digital Advertising Spend in Poland, Digital Platform Spend Poland, Digital Video Ad Market Growth Poland, Emerging Digital Ad Agencies Poland, Facebook Ad Revenue Poland, Forecast Digital Ad Spend Poland, Future Mobile Ad Spend Poland, Market Share of Online Ad Platforms Poland, Mobile Advertising Poland, New Digital Strategy Advertising Poland, Online Ad Expenditure in Poland, Online Ad Spend in Poland, Online Advertising Bids in Poland, Online Advertising Market Segments Poland, Online Video Ads Share in Poland, Poland Advertising Market Genesis, Poland Advertising Market Overview, Poland’s Online Advertising Industry, Polish Online Advertising Market, Potential Online Advertising Poland, RTB Online Advertisement Poland, Sector Spending Online Advertising, Social Media Ad Spend in Poland, Successful internet Ad campaign Poland, Top Digital Advertising Agency Poland, Top Online Advertising Agencies Poland, Trends Digital Advertising Expenditure Poland, VML Poland Ad Agency Market Share, Youtube CPM in Poland