Vietnam Online Advertising Market Driven by Improved Internet Infrastructure and Increased Number of Smartphone Users, Combined with Increased Usage of Social Media: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Analysts at Ken Research in their latest publication “Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)” believe that with advent of strong internet infrastructure, increase in number of smartphone users and rise in acceptance of digital advertising channels by brands in Vietnam will pave the path for growth of Vietnam online advertisement market. Growth in the sector has also been fuelled by increase in the usage of social media and emergence of data security and localization regulations. The market is expected to register positive CAGR of ~21% in terms of advertising expenditure during the forecasted period 2018-2023E. Overview: Advertising costs in Vietnam is generally low compared to others region in Southeast Asia. Though, the traditional advertisement channels such as T.V, print media still dominated the overall advertisement industry, however, digital marketing or advertising is seeing the highest growth among all others with many business now pushing their brands on digital platform to enhance their brand visibility. In digital advertising, social networks now rival search engines as an effective online marketing and advertising channel, gaining a significant market share and generating huge revenues in Vietnam. The market witnessed immense growth in these segments with rise in number of smartphone users and internet penetration in the country. Growth Drivers: Attitude towards switching from traditional to online advertising is being adopted by the Vietnamese. The advantage of using online platforms as a medium for advertising is that it can optimize the monetization better as compared to the traditional medium. Moreover, the Vietnamese government is coming up with cyber security laws that can increase the internet penetration rate further. Competition: In Vietnam, Google and Facebook contributed the maximum share of online advertising spending. Along with these, Vietnam has come up with some local Apps such Zalo or Cốc Cốc Browser that will further promote the idea of advertising the products and services over an online platform. Owing to increasing number of social media users and rise in media consumption, share of social media platforms seems to benefit higher in the long terms. Major advertising agencies in Vietnam are competing on the basis of number of clients, industry expertise, advertisement cost etc. Few popular advertisement agencies in Vietnam which have the highest visibility are Group M, Publicis, Dentsu, Clever Ads, Adtima. Future Potential: The Vietnam Online Advertising Market is forecasted to grow but at a slower pace as compared to the other countries in the Southeast Asia. The factors for its growth lie in the growing young population base that is internet savvy. Due to the increased use of the social media and the E-commerce for a variety of activities, the internet penetration rate is growing since its inception in Vietnam. Keywords:- Vietnam Online Advertising Market Vietnam Digital Advertising Market Vietnam Online Advertising Trends Vietnam Online Advertising Challenges Vietnam Online Advertising Issues Vietnam Digital Consumer Landscape Vietnam Mobile Advertising Market Vietnam Banner Advertising Market GroupM Vietnam Revenue Publicis Vietnam Revenue Dentsu Vietnam Revenue CleverAds Vietnam Revenue Zalo Vietnam Revenue FPT Online Vietnam Revenue Facebook Online Advertising Revenue Vietnam Google Online Advertising Revenue Vietnam Key Segments Covered:- By Online Advertising Medium: Desktop Mobile By Types of Online Advertising: Banner Advertising Video Advertising Search Advertising Social Media Advertising Online Classifieds and Others By Different Sector/Industries: FMCG Healthcare Entertainment & Media Automotive Retail/E-commerce BFSI Others By Pricing Models: Cost per Mile (CPM) Cost per Click (CPC) Cost per Action (CPA) Key Target Audience:- Advertising Networking Companies Advertising Companies Industry Associations Government and Regulatory Authority Publishers of Ads Time Period Captured in the Report:- Historical Period – 2013-2018 Forecast Period – 2018-2023E Companies Covered:- GroupM Publicis Digital Marketing Vietnam Dentsu Mirum Blueseed Digital PHD Media CleverAds Adtima Facebook Google Zalo Coc Coc Browser FPT Online For more information on the research report, refer to below link:- Vietnam Online Advertising Market Related Reports:- The US Online Advertising Industry Growth and Forecast China Online Advertising Industry Growth and Forecast 2016 Japan Online Advertising Industry Growth and Forecast 2016 Brazil Online Advertising Industry Outlook to 2016 – Forthcoming Sports Events Thrusting the Industry Growth Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Sales@kenresearch.com +91-9015378249 Post Views: 3 Tags: Chợ quảng cáo banner Việt Nam, Chợ quảng cáo trực tuyến việt nam, Chợ quảng cáo video việt nam, CleverAds Vietnam Advertising Market Competition, Competition Scenario Vietnam Online Advertising, Competitive Landscape Vietnam Digital Advertising, Công nghiệp quảng cáo trực tuyến việt nam, Dentsu Vietnam Advertising Market Revenue, Digital Advertising Market In Vietnam, Doanh thu quảng cáo trực tuyến Facebook Việt Nam, Doanh thu quảng cáo trực tuyến Google Việt Nam, Facebook Online Advertising Revenue Vietnam, FPT Online Vietnam Advertising Market Revenue, Google Online Advertising Revenue Vietnam, GroupM Vietnam Advertising Revenue, Growth Drivers Vietnam Online Advertising, Industry Research Report Of Vietnam Online Advertising, Major Vietnam Advertising Agencies Revenue, Market Research Report Of Vietnam Online Advertising, Online Advertising Industry In Vietnam, Online Advertising Market In Vietnam, Publicis Vietnam Advertising Revenue, Thị phần quảng cáo trực tuyến Việt Nam, Thị trường quảng cáo tìm kiếm Việt Nam, Vietnam Automotive Advertising Market, Vietnam Banner Advertising Market, Vietnam Digital Advertisement Spending, Vietnam Digital Advertising Industry, Vietnam Digital Advertising Market, Vietnam Digital Advertising Market Outlook, Vietnam Digital Advertising Value Chain Analysis, Vietnam Digital Consumer Landscape, Vietnam Mobile Advertising Market, Vietnam Online Advertisement Spending, Vietnam Online Advertising Agencies, Vietnam Online Advertising by Medium, Vietnam Online Advertising by Pricing Models, Vietnam Online Advertising by Types, Vietnam Online Advertising by Various Sectors, Vietnam Online Advertising Challenges, Vietnam Online Advertising Consumer Profile, Vietnam Online Advertising Industry, Vietnam Online Advertising Industry Research Report, Vietnam Online Advertising Issues, Vietnam Online Advertising Major Platforms, Vietnam Online Advertising Market, Vietnam Online Advertising Market Analysis, Vietnam Online Advertising Market Forecast, Vietnam Online Advertising Market Future Outlook, Vietnam Online Advertising Market Growth, Vietnam Online Advertising Market Research Report, Vietnam Online Advertising Market Revenue, Vietnam Online Advertising Market Shares, Vietnam Online Advertising Market Size, Vietnam Online Advertising Market Trends, Vietnam Online Advertising Regulatory Scenario, Vietnam Online Advertising SWOT, Vietnam Online Classifieds Advertising Market, Vietnam Online Healthcare Advertising Market, Vietnam Search Advertising Market, Vietnam Social Media Advertising Market, Vietnam Video Advertising Market, Xu hướng thị trường quảng cáo trực tuyến Việt Nam, Zalo Vietnam Advertising Market Revenue