Vietnam Online Advertising Market Outlook to 2023: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The report titled “Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive ,BFSI and Others)” provides information on overview of the online advertising market in Vietnam, Vietnam online advertising spending overview from 2013 to 2023 , Vietnam online advertising market segmentation By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and by Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA). The report also covers competition landscape, trends and developments, issues and challenges, value chain analysis and government regulations pertaining to the online advertising market in Vietnam. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years. The report is useful for Ad networking companies, Advertising companies, industry associations, government and regulatory authority and publishers of ads. Vietnam Online Advertising Expenditure and Overview The online advertising market in Vietnam is currently in its growth stage. The overall advertising market in Vietnam is being dominated by the traditional channels of advertising such as television, newspaper, magazines and radio. The online advertisement market is expected to grow due to the increased use of smart phones and higher internet penetration in Vietnam. The online advertising market in Vietnam witnessed robust growth between the years 2013-2018 driven by innovative technologies to understand the consumers’ needs better. In addition, rising trend of using social media, e-commerce market and improved internet infrastructure have amplified the growth of digital advertising in Vietnam. Market Segmentation By Medium (Desktop and Mobile) In the past, desktop dominated the advertising market owing to better resolution of the advertisements and bigger screen. In addition, the internet broadband speed available in Vietnam is faster in any fixed connections as compared to the internet speed connections via mobile phones. However with the advent of strong internet infrastructure owing to Vietnam government’s initiatives and rapid increase in smart phone penetration in the country, mobile advertising took a whole new meaning and changed the game of online advertising in Vietnam forever. By Types of Advertising (Banner, Video, Search, Social Media and Online Classified & Others) Among the five types of digital advertising, social media has the maximum market share due to the higher usage of social media for messaging, calls, online payments and many more activities. In social media, Facebook messenger and Zalo accounts the maximum user penetration followed by Instagram, Skype, etc. Video advertising ranks 2nd in terms of market share in online advertising in Vietnam due to the 99% video ad completion rate prevailing in the country. Search advertising has seen a stable growth in the last five years whereas banner and online classified advertising have seen a slight decline in this period. By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail/E-Commerce, Automotive, BFSI and Others) FMCG is the top sector which spends a lot on its product and services advertising owing to high market competition and low product switching cost followed by the healthcare sector that is coming up with innovative medical services and need to raise awareness among consumers. Entertainment & media also have a significant share in online advertisement spending in the country with digital games, online music having the highest visibility. E-commerce is an upcoming sector in Vietnam that will grow at a very fast growth rate owing to increase in personal disposable income and shift towards online shopping from traditional brick and mortar model. Automotive and Banking services also accounted for a considerable market share in the digital advertising market spending in Vietnam. By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA) The CPM (cost per mile) model is being widely used by publishers in Vietnam because the financial risk is low in this pricing model. However, the CPC (cost per click) and CPA (cost per action) model are going to overtake the CPM model because these pricing models are more result driven for the brand/advertiser. Competitive Landscape in Vietnam Online Advertising Market The online advertising segment is witnessed to be concentrated with few major advertising agencies serving the majority of the brands. Companies compete on the basis of promotion strategies, their networking, major clientele and the platforms used for digital advertising. Some of the major players operating within this segment include GroupM, Publicis, Digital Marketing Vietnam, Dentsu, Mirum, CleverAds, PHD Media and others. Major platforms with majority of the share in the market are Facebook and Google, followed by Zalo and other platforms. Pricing, brand value as well as advertising strategies adopted by a particular company are considered as of high importance in order to reach a wider target audience in the country. Vietnam Online Advertising Market Future Outlook and Projections The Vietnam online advertising industry is forecasted to have a CAGR (2018-2023) of approximately 21%. Due to the availability of software that could measure ads reach and optimize the monetization rate, the future of digital advertising market in Vietnam would witness a significant growth in its digital advertising expenditure. Moreover, the Vietnamese government is coming up with the cyber security laws that will protect the privacy data of the end users and will focus on data storage localization. This will result in advertising companies, investors and other advertising agencies to streamline and to innovate online advertisement strategies in the country. In addition, Vietnam is working on improving its internet infrastructure by making more investments in undersea cross-country cables which will connect different regions in Southeast Asia. Key Segments Covered:- By Online Advertising Medium: Desktop Mobile By Types of Online Advertising: Banner Advertising Video Advertising Search Advertising Social Media Advertising Online Classifieds and Others By Different Sector/Industries: FMCG Healthcare Entertainment & Media Automotive Retail/E-commerce BFSI Others By Pricing Models: Cost per Mile (CPM) Cost per Click (CPC) Cost per Action (CPA) Key Target Audience:- Advertising Networking Companies Advertising Companies Industry Associations Government and Regulatory Authority Publishers of Ads Time Period Captured in the Report:- Historical Period – 2013-2018 Forecast Period – 2018-2023E Companies Covered:- GroupM Publicis Digital Marketing Vietnam Dentsu Mirum Blueseed Digital PHD Media CleverAds Adtima Facebook Google Zalo Coc Coc Browser FPT Online Key Topics Covered in the Report:- Executive Summary Research Methodology Vietnam Online Advertising Market Vietnam Online Advertising Market Segmentation SWOT Analysis of Vietnam Online Advertising Market Trends and Development in Vietnam Online Advertising Market Issues and Challenges in Vietnam Online Advertising Regulatory Scenario of Vietnam Online Advertising Market Competitive Scenario in Vietnam Online Advertising Market Company Profiles of Vietnam Online Advertising Market Vietnam Online Advertising Market Future Outlook and Projections, 2018-2023E Analyst Recommendation in Vietnam Online Advertising Market For more information on the research report, refer to below link:- Vietnam Online Advertising Market Related Reports:- The US Online Advertising Industry Growth and Forecast China Online Advertising Industry Growth and Forecast 2016 Japan Online Advertising Industry Growth and Forecast 2016 Brazil Online Advertising Industry Outlook to 2016 – Forthcoming Sports Events Thrusting the Industry Growth Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Sales@kenresearch.com +91-9015378249 Post Views: 3 Tags: Chợ quảng cáo banner Việt Nam, Chợ quảng cáo trực tuyến việt nam, Chợ quảng cáo video việt nam, CleverAds Vietnam Advertising Market Competition, Competition Scenario Vietnam Online Advertising, Competitive Landscape Vietnam Digital Advertising, Công nghiệp quảng cáo trực tuyến việt nam, Dentsu Vietnam Advertising Market Revenue, Digital Advertising Market In Vietnam, Doanh thu quảng cáo trực tuyến Facebook Việt Nam, Doanh thu quảng cáo trực tuyến Google Việt Nam, Facebook Online Advertising Revenue Vietnam, FPT Online Vietnam Advertising Market Revenue, Google Online Advertising Revenue Vietnam, GroupM Vietnam Advertising Revenue, Growth Drivers Vietnam Online Advertising, Industry Research Report Of Vietnam Online Advertising, Major Vietnam Advertising Agencies Revenue, Market Research Report Of Vietnam Online Advertising, Online Advertising Industry In Vietnam, Online Advertising Market In Vietnam, Publicis Vietnam Advertising Revenue, Thị phần quảng cáo trực tuyến Việt Nam, Thị trường quảng cáo tìm kiếm Việt Nam, Vietnam Automotive Advertising Market, Vietnam Banner Advertising Market, Vietnam Digital Advertisement Spending, Vietnam Digital Advertising Industry, Vietnam Digital Advertising Market, Vietnam Digital Advertising Market Outlook, Vietnam Digital Advertising Value Chain Analysis, Vietnam Digital Consumer Landscape, Vietnam Mobile Advertising Market, Vietnam Online Advertisement Spending, Vietnam Online Advertising Agencies, Vietnam Online Advertising by Medium, Vietnam Online Advertising by Pricing Models, Vietnam Online Advertising by Types, Vietnam Online Advertising by Various Sectors, Vietnam Online Advertising Challenges, Vietnam Online Advertising Consumer Profile, Vietnam Online Advertising Industry, Vietnam Online Advertising Industry Research Report, Vietnam Online Advertising Issues, Vietnam Online Advertising Major Platforms, Vietnam Online Advertising Market, Vietnam Online Advertising Market Analysis, Vietnam Online Advertising Market Forecast, Vietnam Online Advertising Market Future Outlook, Vietnam Online Advertising Market Growth, Vietnam Online Advertising Market Research Report, Vietnam Online Advertising Market Revenue, Vietnam Online Advertising Market Shares, Vietnam Online Advertising Market Size, Vietnam Online Advertising Market Trends, Vietnam Online Advertising Regulatory Scenario, Vietnam Online Advertising SWOT, Vietnam Online Classifieds Advertising Market, Vietnam Online Healthcare Advertising Market, Vietnam Search Advertising Market, Vietnam Social Media Advertising Market, Vietnam Video Advertising Market, Xu hướng thị trường quảng cáo trực tuyến Việt Nam, Zalo Vietnam Advertising Market Revenue