Singapore Online Advertising Market Analysis: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit How Online Advertising Market Is Positioned In Singapore? The online advertising market in Singapore is currently at its growth stage. Increasing internet penetration rates and robust digital infrastructure has been complimenting the advertising spent of this industry. Coupled with the increasing percentage of smartphone users, there has been a significant shift in advertising agencies towards online advertising by mobile. The market has grown significantly during the period 2013 to 2018. The penetration rate has been evaluated to be ~% in 2018. The search advertising has the biggest share followed by social media advertising and banner advertising, while online classifieds and others were least popular in 2018. The major reasons for the increase in advertising spent have been the increasing size of the FMCG industry, penetration of international brands in the country. The increasing penetration of international brands in Singapore will directly impact the growth rates of online ad spend in the country as international brands prefer to use online ads as compared to offline. This will further increase competition among the advertising agencies in Singapore. The increasing market size of industries especially FMCG have helped the revenue to grow at a CAGR of ~% during the review period. Few of the online advertising agencies in the market are Carbon Interactive, Happy Marketer, Media One, Clickr Media, First Page Pte Ltd, One9Ninety Pte Ltd, Hashmeta Pte Ltd, and many others. The services provided are Search Engine optimization, web design, content marketing, brand reputation management, and many others. Nowadays, there are many additional facilities provided to the sectors to make them feel satisfied and increase their retention rate in a particular advertising agency. Due to the above-mentioned factors, the online advertising industry has witnessed a growth at the rate of approximately ~% in terms of advertising spend during the review period of 2013 to 2018. Which Type Of Advertising Has Been More Successful In 2018? The market is dominated by search advertising based on advertising spend in 2018. This is due to the high usage of search engines in Singapore as compared to other platforms. Google and Yahoo are the most preferred platforms by Singaporeans as search engines. Singaporeans like to spend more time on laptops as compared to mobile as search engines are more convenient to use on laptops. Thus, most of the brands in Singapore opted for search engine optimization for online advertising in order to attract more and more potential customers. The advertising spends made on search advertising was USD ~ Million in 2018. This accounts for ~% share of the total online advertising spent in Singapore. Search advertising is followed by social media advertising as there is a large number of social media users in Singapore especially females. Facebook, Instagram, and LinkedIn account for the highest share in social media advertising. What Has Been The Share Of Different Sectors On The Basis Of Ad Spent In 2018? The FMCG sector in Singapore is dominating the market in terms of online advertising spend. This is due to the presence of perfect competition with a large number of buyers and sellers with having low product differentiation. Thus, in order to survive in the market and capture the market share, brands in FMCG sectors take the support of online advertising by creating awareness among people and positioning their product in the mind of customers. FMCG industry has a high conversion rate in terms of online advertising. The advertising spends made by the FMCG sector was USD ~ Million in 2018. This accounts for ~% share of the total online advertising spent in Singapore. The second high spending sector in terms of online advertising is entertainment & media. This is due to the increasing number of unique services and players in the entertainment industries. The advertising spends made by entertainment & media was USD ~ Million in 2018. This accounts for ~% share of the total online advertising spent in Singapore. Key Segments Covered:- By Online Advertising Medium by Online Ad Spend Desktop Mobile By Types of Online Advertising By Online Ad Spend Search Advertising Social Media Advertising Banner Advertising Video Advertising Online Classified & Others By Different Sector/Industries By Online Ad Spend FMCG Entertainment & Media BFSI Retail Health care Automotive Others By Pricing Models By Online Ad Spend Cost per Click (CPC) Cost per Mile (CPM) Cost per Action (CPA) Time Period Captured in the Report:- Historical Period: 2013-2018 Forecast Period: 2019-2023 Key Target Audience Advertising Agencies Social Networking Platforms End-User Industries Investing in Online Advertising Investors Advertising Agencies Covered:- Carbon Interactive Active Media Happy Marketer Hashmeta Pte. Ltd. Clickr Media Media One One9 Ninety Advertising Platforms Covered:- Google Facebook Instagram YouTube LinkedIn Twitter Snapchat For More Information, Refer To Below Link:- Singapore Online Advertising Market Outlook Related Reports by Ken Research:- Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media, and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI, and Others) Indonesia Online Advertising Market Outlook to 2021- Significant Rise in the Internet, Mobile, and Social Media User Penetration to Drive Growth Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022 Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Advertising Industry in Singapore, Advertising Industry Singapore, Advertising Market in Singapore, Advertising Market Singapore, Carbon Interactive Singapore Revenue, Competition Advertising Agencies Singapore, Digital Advertising Market Share Singapore, E-commerce Digital Advertising Spent Singapore, Facebook Online Advertising Revenue Singapore, Google Online Advertising Revenue Singapore, Growth Drivers Singapore Online Advertising, HashmetaPte Ltd.Market Revenue, Industry Research Report Of Singapore Online Advertising, Major Singapore Advertising Agencies Revenue, Market Research Report Of Singapore Online Advertising, Online Advertising Ecosystem Singapore, Online Advertising Industry in Singapore, Online Advertising Industry Singapore, Online Advertising Market in Singapore, Online Advertising Market Singapore, Online Video Advertising Spend Singapore, Programmatic Advertising Platforms Singapore, Singapore Ad Spending Market Metrics, Singapore Automotive Advertising Market, Singapore Banner Advertising Market, Singapore Cost per Click Ads Market, Singapore Desktop Advertising Market, Singapore Digital Ad Spend Market, Singapore Digital Ad Spending Market, Singapore Digital Advertising Competitive Landscape, Singapore Digital Advertising Industry, Singapore Digital Advertising Market, Singapore Digital Advertising Market Outlook, Singapore Digital Advertising Outlook, Singapore Digital Advertising Stats Market, Singapore Digital Advertising Value Chain Analysis, Singapore Digital Consumer Landscape, Singapore Digital Display Ad Spend Market, Singapore Facebook Market Revenue, Singapore FMCG Spent on Online Campaigns, Singapore Google Advertisement Market, Singapore Google Market Revenue, Singapore Happy Marketer Revenue, Singapore Media and Entertainment Market Spend, Singapore Media One Market Revenue, Singapore Mobile Advertising Market, Singapore Online Ad Spending Market, Singapore Online Advertisement Spending, Singapore Online Advertising by Medium, Singapore Online Advertising by Various Sectors, Singapore Online Advertising Competition Scenario, Singapore Online Advertising Consumer Profile, Singapore Online Advertising Future Scope, Singapore Online Advertising Future Trends, Singapore Online Advertising Industry, Singapore Online Advertising Industry Research Report, Singapore Online Advertising Major Platforms, Singapore Online Advertising Market, Singapore Online Advertising Market Challenges, Singapore Online Advertising Market Future Outlook, Singapore Online Advertising Market Growth Forecast, Singapore Online Advertising Market Issues, Singapore Online Advertising Market Major Players, Singapore Online Advertising Market Overview, Singapore Online Advertising Market Research Report, Singapore Online Advertising Market Revenue, Singapore Online Advertising Market Scope, Singapore Online Advertising Market Segmentation, Singapore Online Advertising Market Share, Singapore Online Advertising Market Size, Singapore Online Advertising Market Spend, Singapore Online Advertising Market Trends, Singapore Online Advertising Regulatory Scenario, Singapore Online Advertising SWOT Analysis, Singapore Online Classifieds Advertising Market, Singapore Online Healthcare Advertising Market, Singapore Online Video Advertising Market, Singapore Search Advertising Market, Singapore Social Media Advertising Market