Singapore Online Advertising Market Report and Forecast: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit What Are The Major Challenges In The Singapore Online Advertising Market? The Advertising Standards Authority of Singapore administered all the advertisements published in Singapore and ensures that the advertisements meet the ethical code and conduct mentioned by authority is posing one of the biggest challenges in this market. The non-compliance leads to the prohibition over the ad publication. The major challenge for the advertising industry has been client retention. Due to the availability of a large number of advertising agencies in Singapore, it is difficult for the agencies to retain their clients due to stiff competition. The agencies compete in terms of charges or rates, unique services such as brand reputation management, web design, and app marketing and others. The agencies need to bring creative ideas and customized services in order to increase the client retention rate in the market. High expectations of the advertising agencies in terms of ROI in a short period of time creates another hindrance in Singapore online advertising market. Generally, the advertising industry takes longer to pay back the investment or generates ROI. But it has been observed the advertising agencies in Singapore are keen to generate ROI in a short span which ultimately leads to dissatisfaction among the agencies. Limited talent and expertise of advertising agencies is a big challenge in the market. Singapore’s advertising market is dominated by traditional mediums such as T.V., newspapers, radio, and others. Competitive Landscape In Singapore Online Advertising Market The overall competition stage of the industry has been a ~ in terms of advertising spent and market share of major platforms with the presence of a large number of small agencies and platforms in 2018. Few of the major advertising agencies include Carbon Interactive, Active Media, Media One, Hashmeta Pte ltd, Clickr Media, First Page Pte ltd, Happy Marketer and many others. The major parameters on the basis of which the advertising agencies in the market compete with each other are the revenue generated, the number of full-time employees, and the number of active clients, client retention rate and the major clients along with pricing. These have helped the major advertising agencies to assemble higher market share during the review period. The online advertising platforms are competing with each other on the parameters such as market share, users, time spent on the platform, gender profile users, brands or clients, age group and others. What Is The Future Of Online Advertising Industry In Singapore? The Singapore online advertising spent has been anticipated to grow to register a moderate growth during the period 2019 to 2023E with a CAGR of close to ~% in terms of advertising spend. This advertising spends will be supported by the increasing number of internet users which is expected to grow with a CAGR of close to ~% from 2018 to 2023E. Growth during this period is expected to be supported by the rising number of smartphone users, increasing usage of social media networks, well developed digital infrastructure, diversifying services portfolio and others. An increase in literacy rate would supplement growth in the market. Due to the expansion of the already existing advertising agencies and the establishment of many other agencies, the penetration percent of online advertising will increase in the future. Many new services and new technologies are expected to be launched in the forecast period having a positive impact on demand for online ads. The increasing number of international brands in Singapore would have a combined effect and increase the number of online ads during the forecast period. The future share of the medium of online advertising such as desktop and mobile in the Singapore online advertising market is expected to change in favor of mobile by 2023. The scenario is improving for mobile ads because of the increasing usage of smartphones and the low cost incurred in mobile advertising. With the increase in the time spent on the internet, higher awareness among the people due to high literacy and an increasing number of social media users, the penetration rate of the brands into the online advertising market is expected to increase in the future. Due to this, there would be an increase in the conversion rate, which is anticipated to grow at a CAGR of ~% from 2018 to 2023. The penetration of internet users is expected to rise by ~% in 2023. This rise in internet users is due to the establishment of robust digital infrastructure that enables for fast downloading and high-speed broadband networking in Singapore. In addition, an increase in the number of players in different sectors in Singapore will encourage brands to go for digital advertising in order to cope with the competition. Key Segments Covered:- By Online Advertising Medium by Online Ad Spend Desktop Mobile By Types of Online Advertising by Online Ad Spend Search Advertising Social Media Advertising Banner Advertising Video Advertising Online Classified & Others By Different Sector/Industries by Online Ad Spend FMCG Entertainment & Media BFSI Retail Health care Automotive Others By Pricing Models by Online Ad Spend Cost per Click (CPC) Cost per Mile (CPM) Cost per Action (CPA) Time Period Captured in the Report:- Historical Period: 2013-2018 Forecast Period: 2019-2023 Key Target Audience Advertising Agencies Social Networking Platforms End-User Industries Investing in Online Advertising Investors Advertising Agencies Covered:- Carbon Interactive Active Media Happy Marketer Hashmeta Pte. Ltd Clickr Media Media One One9 Ninety Advertising Platforms Covered:- Google Facebook Instagram YouTube LinkedIn Twitter Snapchat Key Topic Covered in the Report:- Advertising Market in Singapore Singapore Digital Advertising Industry Singapore Digital Advertising Market Singapore Mobile Advertising Market Singapore Online Advertisement Spending Major Singapore Advertising Agencies Revenue Singapore Online Advertising Market Spend Online Video Advertising Spend Singapore Singapore Digital Ad Spending Market Singapore Digital Advertising Stats Market Singapore Digital Display Ad Spend Market Programmatic Advertising Platforms Singapore Singapore Digital Ad Spend Market Advertising Industry in Singapore Advertising Industry Singapore Advertising Market Singapore Major Singapore Advertising Agencies Revenue Singapore Social Media Advertising Market For More Information, Refer To Below Link:- Singapore Online Advertising Market Outlook Related Reports by Ken Research:- Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media, and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI, and Others) Indonesia Online Advertising Market Outlook to 2021- Significant Rise in the Internet, Mobile, and Social Media User Penetration to Drive Growth Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022 Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Post Views: 3 Tags: Advertising Industry in Singapore, Advertising Industry Singapore, Advertising Market in Singapore, Advertising Market Singapore, Carbon Interactive Singapore Revenue, Competition Advertising Agencies Singapore, Digital Advertising Market Share Singapore, E-commerce Digital 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