Vietnam Online Advertising Market Research Report and Market Forecast: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit How Online Advertising Market is Positioned in Vietnam? The online advertising market in Vietnam is at its growth stage. The market has been growing majorly due to the increase in the number of mobile phone subscribers, improved internet infrastructure and rise in trend of using social media and increased video consumption in Vietnam. The young population of Vietnam is one of the major reasons for increased traction in adoption of various platforms over internet and resulting increase in advertisement spending on platforms such as Facebook, Google, Zalo, Twitter, etc. However, the market witnessed slower growth during 2015-2016 owing to economic and financial crisis in the country which resulted in several brands reducing their advertisement spending. Also, due to the measurability and scalability issues with online advertising. Currently, the market is witnessing improvement in the internet infrastructure and various tools are now present in the market for measuring ads reach. Earlier, due to cyber breach and hackers, consumers as well as advertisers were skeptical about switching to the online medium of advertising from the traditional medium. Vietnamese government have started taking initiatives formulating laws and regulations to protect the end users privacy. The advertising agencies in Vietnam have various tie-ups and partnerships with either the local media agencies or global agencies. This is the reason why there is a concentration of the advertising agencies in terms of major players. In publishers, Facebook and Google have the maximum penetration of the Vietnamese users. However, the recent ban on Facebook and Google (YouTube), by the communist government of Vietnam, will only pose restrictions for the advertisers and limit their advertising networks. Over the review period, Vietnam Online Advertising Market observed a positive growth rate of CAGR ~% between the year 2013 to 2018. Vietnam online advertising Market Segmentation By Medium (Desktop and Mobile) Based on the medium of digital advertising, this market has been segmented into desktop and mobile advertising. Mobile medium having ~% market penetration in Vietnam and ~ million USD in terms of overall advertisement spending in 2018. The higher penetration of internet and more adoption of smart phones supported the growth of mobile advertising industry and the mobile advertising in Vietnam grew by CAGR ~% from the period 2013 to 2018. By Type of Online Advertising (Banner, Video, Search, Social Media and Online Classified & Others) Due to more usage of social media by the people in Vietnam, ~% is the penetration of social media in 2018 as compared to ~% penetration of online classified which is the least among the rest of the types of advertising. The reason for the high penetration of social media advertising is that these apps are available online and can be accessed any time at any place for any activity. People in Vietnam are more likely to spend time watching a video than spend time on any other type of advertising. Therefore, it is expected that video advertising will also grow at a very fast pace and may even compete social media advertising in terms of penetration. In Search advertising Google and Coc Coc Browser are the most commonly used search engines. Others include Email Marketing, Remarketing, Affiliate marketing etc. By Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E-commerce & Retail and Others), 2018 FMCG is the biggest sector in Vietnam basis online ad spending with ~ million USD in 2018. Its market penetration is almost ~%, 2018. Followed by, the Healthcare sector, which accounts for ~% market share in the Vietnam online advertising market. The rest of the sectors such as Entertainment & Media, BFSI, E-commerce/Retail have also shown significant growth in the market. Key Segments Covered:- By Online Advertising Medium: Desktop Mobile By Types of Online Advertising: Banner Advertising Video Advertising Search Advertising Social Media Advertising Online Classifieds and Others By Different Sector/Industries: FMCG Healthcare Entertainment & Media Automotive Retail/E-commerce BFSI Others By Pricing Models: Cost per Mile (CPM) Cost per Click (CPC) Cost per Action (CPA) Key Target Audience:- Advertising Networking Companies Advertising Companies Industry Associations Government and Regulatory Authority Publishers of Ads Time Period Captured in the Report:- Historical Period – 2013-2018 Forecast Period – 2018-2023E Companies Covered:- GroupM Publicis Digital Marketing Vietnam Dentsu Mirum Blueseed Digital PHD Media CleverAds Adtima Facebook Google Zalo Coc Coc Browser FPT Online For more information on the research report, refer to below link:- Vietnam Online Advertising Market Related Reports:- Brazil Online Advertising Industry Outlook to 2016 – Forthcoming Sports Events Thrusting the Industry Growth Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications ankur@kenresearch.com +91-9015378249 Post Views: 4 Tags: Chợ quảng cáo banner Việt Nam, Chợ quảng cáo trực tuyến việt nam, Chợ quảng cáo video việt nam, CleverAds Vietnam Advertising Market Competition, Competition Scenario Vietnam Online Advertising, Competitive Landscape Vietnam Digital Advertising, Công nghiệp quảng cáo trực tuyến việt nam, Dentsu Vietnam Advertising Market Revenue, Digital Advertising Market In Vietnam, Doanh thu quảng cáo trực tuyến Facebook Việt Nam, Doanh thu quảng cáo trực tuyến Google Việt Nam, Facebook Online Advertising Revenue Vietnam, FPT Online Vietnam Advertising Market Revenue, Google Online Advertising Revenue Vietnam, GroupM Vietnam Advertising Revenue, Growth Drivers Vietnam Online Advertising, Industry Research Report Of Vietnam Online Advertising, Major Vietnam Advertising Agencies Revenue, Market Research Report Of Vietnam Online Advertising, Online Advertising Industry In Vietnam, Online Advertising Market In Vietnam, Publicis Vietnam Advertising Revenue, Thị phần quảng cáo trực tuyến Việt Nam, Thị trường quảng cáo tìm kiếm Việt Nam, Vietnam Automotive Advertising Market, Vietnam Banner Advertising Market, Vietnam Digital Advertisement Spending, Vietnam Digital Advertising Industry, Vietnam Digital Advertising Market, Vietnam Digital Advertising Market Outlook, Vietnam Digital Advertising Value Chain Analysis, Vietnam Digital Consumer Landscape, Vietnam Mobile Advertising Market, Vietnam Online Advertisement Spending, Vietnam Online Advertising Agencies, Vietnam Online Advertising by Medium, Vietnam Online Advertising by Pricing Models, Vietnam Online Advertising by Types, Vietnam Online Advertising by Various Sectors, Vietnam Online Advertising Challenges, Vietnam Online Advertising Consumer Profile, Vietnam Online Advertising Industry, Vietnam Online Advertising Industry Research Report, Vietnam Online Advertising Issues, Vietnam Online Advertising Major Platforms, Vietnam Online Advertising Market, Vietnam Online Advertising Market Analysis, Vietnam Online Advertising Market Forecast, Vietnam Online Advertising Market Future Outlook, Vietnam Online Advertising Market Growth, Vietnam Online Advertising Market Research Report, Vietnam Online Advertising Market Revenue, Vietnam Online Advertising Market Shares, Vietnam Online Advertising Market Size, Vietnam Online Advertising Market Trends, Vietnam Online Advertising Regulatory Scenario, Vietnam Online Advertising SWOT, Vietnam Online Classifieds Advertising Market, Vietnam Online Healthcare Advertising Market, Vietnam Search Advertising Market, Vietnam Social Media Advertising Market, Vietnam Video Advertising Market, Xu hướng thị trường quảng cáo trực tuyến Việt Nam, Zalo Vietnam Advertising Market Revenue