Population aged 25-37 are Top Online Grocery Shoppers in Indonesia: Ken Research

  • About 70% of grocery orders were placed by customers belonging to 25-44 age groups.
  • Most of the online grocery orders come from Java region, as it is the most populated region accounting for ~56% of the total Indonesian population.

Increasing Demand among Working Professionals: The demand for online grocery is rising among working professionals & married couples as they have less time to physically visit a store for grocery shopping. Also, predominantly it’s the female of the house or the wives who looks after the grocery needs of the family. In Indonesia, out of the overall population about 49.7% of the population is female.

Moreover, the demand for online grocery has also increased among the people living independently as they are gradually outsourcing their chores, such as grocery shopping to reliable vendors online.

Tech Savvy Population: The smartphone penetration is quite high in Indonesia. Indonesia’s shoppers are quiet digital-savvy and the development of digital infrastructure is very rapid. On an average an Indonesian spends around 8 hour and 52 minutes on internet across devices, as of 31st December 2021.

Advanced Strategies adopted by Facility Providers: Online Grocery facility providers in Indonesia are constantly evolving themselves by learning from the market to adapt current needs of the customers. Currently, there are more than ~25 big and small players operating in grocery delivery service market across the region. Many e-commerce giants are also strengthening their position either by taking over, partnering or starting their own online grocery operations. Companies have been focusing on developing infrastructure to control last mile delivery and offer express delivery to customers, within 30 – 50 minutes.

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Technological Advancement Reducing TAT: Companies have been constantly on the look out to adapt new technologies in their operations. Fleet management software, real time inventory monitoring & business analytics have driven the day-to-day operations in the industry.  Companies are using AI and machine learning to offer a personalised shopping experience to enable real contact less delivery. Also, few companies allow their users to upload images of their locality, this enables the delivery rider to deliver the order right at door step without asking for directions over a call from the customer. For instance, GoJek and Grab already offer a feature through which a customer can upload the picture of the exact location in the chat with the driver partner. This feature enables the riders to reduce their turnaround time of deliveries as at times they are unfamiliar with the locality. In a world of express deliveries where a rider could be making 20 trip/day on an average could save 2 min per delivery reducing the TAT by 40 min in total. The saved time could eventually lead to an increase of 2 trips per day.

According to the report by Ken Research titled Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipelago the online Grocery Delivery Market will increase at a CAGR of 31.1% during outlook period 2021P – 2026F. The market will witness growth owing to introduction of subscription models & innovative strategies adopted by service provides, coupled with increasing demand from the population under the age bracket (25 – 37 years). Moreover, growing working population and rising internet penetration will further comprehend the market growth.

Key Segments Covered: –

By Region




Lesser Sunda Islands


Other Regions

By Age Group

18-24 years

25-37 years

38-44 years

45+ years

By Product Category

Food & Beverages

Household Supplies

Beauty and Health

Fresh Food


By Gender



By Mode of Payment

Online Payment

Cash on Delivery

By Mode of Delivery

In a Specific Time Period (Same Day or Next Day)

Express Delivery (30 Minutes to 120 Minutes)

Other (2 – 3 Days or More)

By Type of Business



Companies Covered










Key Target Audience

Online Grocery Delivery Companies

Supermarkets & Hypermarkets

E-commerce Companies

Food Delivery Companies


Time Period Captured in the Report:

Historical Period: 2016 – 2021P

Forecast Period: 2021P – 2026F

Key Topics Covered in the Report: –

Difference between Online & Offline Grocery Shopping. Why Online Grocery is the Way Forward?

Target Addressable Audience

Supply Ecosystem and Competition Parameters

Demand Scenario, Target Customer and Factor Influencing Consumer Behavior

Technologies Facilitating Online Grocery Industry

Upcoming Technologies in Online Grocery Industry

Cross Comparison of Operating Models (Marketplace, Pureplay and Omnichannel)

Revenue Streams

Marketing Strategies

Addressable Gap in the Market and Possible Solutions

Emerging Business Strategies

Best Practices in Business

Covid-19 Impact on Indonesia Online Grocery Market

Analyst Recommendations

For More Information on the research report, refer to below link: –

Future of Indonesia Online Grocery Market

Related Reports by Ken Research: –

KSA Online Grocery Delivery Market Outlook to 2025- Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Kingdom

UAE Online Grocery Delivery Market Outlook to 2025- Driven by Increasing Working Population, Introduction of Express Delivery and Regional Expansion

UK Online Retail Market Outlook to 2025 – By Product Categories (Apparel and Footwear, Food and Drink, Media Products, Consumer Electronics and Others), By Desktop and Mobile Mode, By Gender (Male and Female) and By Mode of Payment (Debit+Credit Card, Net Banking and Cash on Delivery)

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications


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