Indonesia Online Grocery Market Outlook to 2026: Ken Research

The report titled “Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego” provides a comprehensive analysis of Online Grocery Market in Indonesia. The report covers various aspects including the current online grocery scenario in Indonesia, need & opportunities describing the target addressable market, addressable gap in the market and possible solutions.

It also covers current supply and demand in the region, detailed working of marketplace, Omni-channel and Marketplace operating model, trends, developments, challenges, current & upcoming technologies facilitating online grocery industry, revenue streams and marketing strategies driving the industry. It gives detailed explanation of competitive scenario including cross comparison between major players, SWOT, and detailed company profiles of major players and concluding with future scope and analyst recommendations.

Market Overview:

Gaps in offline grocery shopping such as inconvenience of commute, long payment queues and cost of impulse buying led to the introduction of e-grocery in Indonesia. Indonesia online grocery market is currently positioned at a growth stage, and increasing at a staggering double-digit growth rate during the period 2016 and 2021P. Covid-19 Pandemic acted as a catalyst to the Indonesia’s E-grocery market’s growth. The number of companies offering e-grocery services in Indonesia has increased over the years. Moreover, high penetration of internet, growing working population and rising number of single families has led to the growth of e-grocery services in the country.  On the other hand, companies have also expanded their product portfolios from food & beverages to household supplies, baby food, fresh food, fish & meat and other product categories.

By Product Category (Food & Beverages, Household Supplies, Beauty and Health, Baby & Kids and Fresh Food)

Fresh Food Produce & Beverages mapped as most demanded product category. This was followed by household supplies, beauty & health, and others. Companies like TaniHub and Sayurbox have a strong farmer’s network and are known for their fresh produce.

By Region (Java, Sumatra, Kalimantan & Others)

Request for Sample Report @

Java (Jakarta and Greater Jakarta) & Sumatra are mapped as major areas based on demand and supply of online grocery services. Java accounted for more than half of the population concentration of the country. Working professionals, who are the major end users of online grocery services, are concentrated in Java followed by Sumatra. Kalimantan region also is likely to witness great demand in the coming years.

By Mode of Payment (Online Payment & Cash on Delivery)

The demand is still dominated by pre delivery online payment. Payment made through debit and credit cards are popular however payment made through e-wallets and points are catching pace. Most of the companies either have their in-house wallet system or have partnered with payment solution companies, online payments are a win-win for both consumer and the company. Consumers prefer online payment as there are lots of discount offers and cashbacks offered via this mode of payment.

By Age Group (18-24, 25-37, 38-44, 45+):

In Indonesia, majority of the GMV contribution in the overall online grocery market has been contributed by the people under the age bracket of 25 – 37 years which is approximately more than 1/3 of the market. This is further followed by other people of age group categories such as 38 – 44 years, 18 – 24 and others.

Competitive Landscape

The industry is fragmented with presence of more than 25 big and small players operating across marketplace and omnichannel model. Delivery Cost, Delivery Time, App Interface, Discounts & Offers, Return Policy, Ease of Payment have been major factors influencing customer behavior. The major players include Shopee, Tokopedia, Sayurbox, Dropezy, TaniHub, GrabMart etc. Companies with large product assortment, wide regional presence and express delivery are indentified as clear leaders in the industry.

Future Outlook and Projection

The demand is expected to grow at a double digit CAGR on the basis of GMV during the review period 2021P and 2026F. This is majorly due to increasing adoption of the new technologies in the market by majority of the players coupled with the upcoming tech based delivery options namely Drone Delivery, Warehouse Automation, Voice Ordering and others. However, companies are anticipated to focus on expanding tie ups with suppliers & grocery stores to fulfill customer orders which will further lead to market consolidation in the near future as players with strong financial support and superior brand value will acquire small players.

Key Segments Covered: –

By Region




Lesser Sunda Islands


Other Regions

By Age Group

18-24 years

25-37 years

38-44 years

45+ years

By Product Category

Food & Beverages

Household Supplies

Beauty and Health

Fresh Food


By Gender



By Mode of Payment

Online Payment

Cash on Delivery

By Mode of Delivery

In a Specific Time Period (Same Day or Next Day)

Express Delivery (30 Minutes to 120 Minutes)

Other (2 – 3 Days or More)

By Type of Business



Companies Covered










Key Target Audience

Online Grocery Delivery Companies

Supermarkets & Hypermarkets

E-commerce Companies

Food Delivery Companies


Time Period Captured in the Report:

Historical Period: 2016 – 2021P

Forecast Period: 2021P – 2026F

Key Topics Covered in the Report: –

Difference between Online & Offline Grocery Shopping. Why Online Grocery is the Way Forward?

Target Addressable Audience

Supply Ecosystem and Competition Parameters

Demand Scenario, Target Customer and Factor Influencing Consumer Behavior

Technologies Facilitating Online Grocery Industry

Upcoming Technologies in Online Grocery Industry

Cross Comparison of Operating Models (Marketplace, Pureplay and Omnichannel)

Revenue Streams

Marketing Strategies

Addressable Gap in the Market and Possible Solutions

Emerging Business Strategies

Best Practices in Business

Covid-19 Impact on Indonesia Online Grocery Market

Analyst Recommendations

For More Information on the research report, refer to below link: –

Future of Indonesia Online Grocery Market

Related Reports by Ken Research: –

KSA Online Grocery Delivery Market Outlook to 2025- Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Kingdom

UAE Online Grocery Delivery Market Outlook to 2025- Driven by Increasing Working Population, Introduction of Express Delivery and Regional Expansion

UK Online Retail Market Outlook to 2025 – By Product Categories (Apparel and Footwear, Food and Drink, Media Products, Consumer Electronics and Others), By Desktop and Mobile Mode, By Gender (Male and Female) and By Mode of Payment (Debit+Credit Card, Net Banking and Cash on Delivery)

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications


Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

scroll to top