India Quick Commerce Industry Research Report

The Quick Commerce industry is driven by dynamically changing consumer behavior from value seeking to convenience seeking, resulting in weekly small-sized purchases compared to larger monthly purchases: Ken Research

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  • Quick Commerce players are opting dark store’s model to deliver the groceries in minutes.
  • Quick commerce companies provide convenience and flexibility of fast deliveries by managing a focussed set of ~2000 SKUs within the dark stores and gets it all delivered within 75 mins.
  • Convenience Seekers inclined towards Unplanned Purchases are the major addressable audience for India Quick Commerce Market.

Express Delivery is possible with the help of Dark Store Model: Majority of the Quick Commerce Companies follow the Dark Store Model for Delivering Groceries at doorstep in minutes.

In this Model, the user places the order on the mobile application, after which the order is received by the nearest dark store or the micro-fulfilment centre. These dark stores are located in close proximity in the regions that the company is operational.

The dark store then has trained professionals who pick and pack the order and delivery partner reaches the customer’s doorstep with the order in minutes.

This model accurately justifies the delivery of grocery in minutes of ordering online.

Target Addressable Audience for Quick Commerce: Smartphone users in the urban region aged 15-45 are considered as the target audience for ordering consumables online as they are young, experimental, convenience seekers who tend to do unplanned purchases. Consumer behavior is dynamically changing from value seeking to convenience seeking, resulting in weekly, small-sized purchases compared to larger, monthly purchases. This is the major factor which is driving the Quick Commerce Market in India.

Technologies Facilitating Business Operations: Companies have been constantly on the look out to adapt new technologies in their operations. Fleet management software, real time inventory monitoring & business analytics have driven the day-to-day operations in the industry. Artificial Intelligence has helped the companies to offer personalize experience to customer.

Analysts at Ken Research in their latest publication India Quick Commerce Market Outlook to FY’27F – Driven by Increasing demand for Faster Delivery & Convenience and Shifting Customer behavior towards Unplanned Purchasesbelieve that the Quick Commerce market in India is expected to demonstrate strong growth owing to the increase in demand for faster deliveries, wide product assortment, convenient & hassle-free shopping experience. The market is expected to register a positive CAGR of 27.9% in terms of revenue during the period FY’22P-FY’27F.


Key Segments Covered:-

By Product Category

Fruits & Vegetables

Packed food & Beverages


Beauty & Personal Care


By Region

Metro & Tier I

Tier II and below

By Business Model

Dark Store Platform

Third Party Delivery Platform

By Customer’s Gender



By Delivery Time

0-20 Minute

20-40 Minute

40-60 Minute

60-75 Minute

By Average Order Value

< INR 300

INR 300 – INR 600

INR 600 – INR 1,000

> INR 1000

Companies Covered:-

Swiggy Instamart




BB Now

Ola Dash

BB Now

Flipkart Quick

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Key Target Audience:-

Quick Commerce Companies

E-commerce Companies

E-Grocery Companies

Logistics Companies

Cold Chain Companies

Investors & Venture Capitalists

Time Period Captured in the Report:-

Historical Period: FY’22

Forecast Period: FY’23-FY’27F

Key Topics Covered in the Report:-

How is the Quick Commerce Market positioned in India?

India Quick Commerce Market Flowchart

Evolution of the Quick Commerce Industry

Target Addressable Audience for India Quick Commerce Market

Consumer Purchase Behavior

Channels available for shopping consumables

Comparison of E-Grocery and Quick Commerce Platform

Value Chain Model – Dark Store Delivery Platform

Supply Ecosystem and Challenges

Market Size and Segmentation

SWOT Analysis

Current Technologies Facilitating Quick Commerce Industry

Upcoming Technologies in Quick Commerce Industry

Investment and Funding in Quick Commerce Companies in India

Competitive Landscape – Cross Comparison of Major Players

Company Profiles

Case study & Analyst Recommendations

Research Methodology

For More Information on the research report, refer to below link:-

India Quick Commerce Market

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Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications

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