Customer Net Promoter Score Allowed You to Get to The Core of What Your Product Should Be: Ken Research

NPS is a benchmarking tool for the customer satisfaction. The NPS approach, which is reliant on a two-minute survey, provides the insights about customer loyalty by measuring customers’ willingness to commend a business to a friend or acquaintance. Customer Net Promoter Score fluctuates from other connected benchmarks, such as the customer satisfaction score, by indicating a customer’s universal sentiment about a brand as opposed to their opinion on specific interactions or purchases. Because of this, it crops up regularly in discussions about customer experience. In addition, net promoter score is a standard benchmark utilized by companies around the globe. This makes it a good manner for businesses to gauge their performance as associated to their competitors.


Dynamic voice of the customer net promoter score is a beautiful customer feedback tool because it’s humble and user-friendly. The results it delivers are easy to interpret and customer service teams can swiftly allocate the data to marketing, sales, and product development teams.

Several businesses have made NPS the cornerstone of their feedback collection procedure. And, that’s not just because of the benefits it delivers to customer service teams. Rather, several businesses contribute in NPS because it improves the customer experience over time.

For example, with NPS you can recognise your most loyal customers by looking for users who recurrently record promoter scores. Then, your team can review their comments to see why they love your business so much. Utilizing this information, you can then generate the loyalty programs to retain these users and augment their customer lifetime value.

Calculate NPS

To calculate NPS, you require to follow these steps.

  • Survey your consumers, asking them “On a scale of 0 to 10, how probably are you to recommend to a friend?”
  • Classify respondents according to their score: Scores 0-6 are Detractors, scores 7-8 are Passives, and scores 9-10 are Promoters.
  • Take no notice of the Passives, subtract the percentage of Detractor responses from the percentage of Promoter responses to regulate your Net Promoter Score. This score can variety from -100 to 100.

With the right tool of Ken Research, setting up an NPS survey is spontaneous and time-effectual. Also, the effortlessness of the NPS question itself works to its benefit. Its standardization is valuable both for businesses and consumers:

For companies, the combined format is a time saver. For consumers, identifying NPS questions feels safe and motivating, so, they are frequently willing to leave their score. No wonder that NPS surveys tend to have great response rates. When it comes to distribution, respectable NPS software integrates with the most prevalent CRMs and marketing automation tools. The fact makes it easy to organize an NPS survey based on customer data and to allocate it through the communication channel of your selecting.

Several Benefits

Eventually the more insight you have about what consumers think of your business, products and services, the more – and more beneficial – information you’ll have obtainable to take positive actions. It’s why the assistances of NPS are so wide vacillating.

Think of NPS as a growth indicator, fundamentally a customer satisfaction metric that you can use to your benefit to find out:

  • How satisfied customers are with your products/services.
  • How trustworthy they are to your brand.
  • How prospective they will be to recommend your company to others.

If your organisation runs unvarying customer surveys, whether that’s customer satisfaction surveys, customer service surveys, or any other type, gathering NPS data, whether that turns out to be a respectable or bad NPS can be extremely valuable in informing the future actions you require to take.

For example, if you ran an NPS survey as part of a broader customer satisfaction project and it exposed a healthy number of promoters, you could utilize this to assist inform future sales, with augmented the confidence that your customers would buy from you again.

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Ken Research

Ankur Gupta, Head Marketing & Communications 


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