UK Real Estate Service Market, Property Market: Ken Research

USD 450 Bn Valuation in 2022: Is UK’s Real Estate Services Market Undergoing a Revolution?: Ken Research

Story Outline

  • With housing demand on the rise and a scarcity of properties, the competitive UK market witnesses soaring house prices, particularly in London, where average prices double the national average.
  • UK companies embrace innovative technologies like IoT devices and automation to optimize property performance, meeting the demands of tech-savvy millennials and staying relevant in the competitive real estate landscape.
  • UK Mortgage Rates Skyrocket in 2022, Prompting Record Bank Rate Hikes. Residential Property Market Stages Impressive Recovery with Over One Million Transactions in 2021.

1. Has UK House Buyer Sentiment Weakened? A Closer Look at Market Trends

The housing market in the United Kingdom (UK) is influenced by supply and demand dynamics. A shortage of housing leads to increased demand, creating a competitive market that drives up house prices. Conversely, an excess of housing results in price reductions to attract buyers. This trend is evident in the UK, particularly in London, where as of June 2022, the average house price was approximately double the national average, reaching over 538,000 British pounds (USD 648,021).

Even within London, there are significant variations in average house prices. Living in Kensington and Chelsea would require an average investment of over one million British pounds (USD 1.20 million), while a house in Barking and Dagenham would cost approximately a quarter of that amount. In 2022, the UK witnessed around 1.3 million housing transactions, and with an expected increase in transactions, the average house price is projected to rise nationwide. 

2. Are House Prices Increasing in the United Kingdom?

UK Property Lease Industry

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UK companies are embracing innovative technologies to enhance their services and optimize property performance. Property managers and owners are actively seeking technological advancements, including Internet of Things (IoT) devices like thermostats, CCTVs, and smart lockers, which have become widely adopted. Automation is increasingly becoming a crucial aspect of the property management industry. Millennials, in particular, demonstrate a high affinity for technology usage.

A recent survey revealed that 42% of property managers are choosing to adopt new technologies to stay relevant in today’s competitive market. Various companies, such as Buildium, AppFolio, Rentalutions, and VTS, offer cutting-edge products that streamline and automate traditionally paper-heavy tasks, such as bill payments, rent collection, and maintenance tracking.

3. Surge in Residential Properties: Favorable Mortgage Rates Propel UK Housing Market

UK Property Management Industry Challenges

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In 2022, mortgage rates in the UK experienced an unprecedented surge, with the 10-year fixed mortgage rate doubling between March and December. This increase was largely influenced by rising inflation, prompting the Bank of England to implement multiple bank rate hikes throughout the year, consequently leading to higher mortgage rates.

Following a decline in 2020 caused by the COVID-19 pandemic, the residential property market made a remarkable comeback in 2021. Both the number of residential properties sold and the gross value of mortgage lending experienced significant growth during this period. Across the United Kingdom, over one million transactions took place in 2021, with the majority of residential properties being sold in England.

As the study period continues, it is anticipated that the already modest mortgage rates, which have been instrumental in driving housing market demand, will continue to rise, further influencing the residential real estate market in the United Kingdom.

The United Kingdom’s residential real estate market is characterized by a fragmented landscape, with low market share concentration and intense competition among industry players. The prevailing shortage of houses in the market has resulted in increased demand, significantly benefiting prominent housebuilders in the country. Several major players have reported a surge in sales owing to the robust demand for new homes.

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