The Business Opportunity in India Vernacular News and Content Industry: Ken Research How Vernacular News And Content Industry Is Positioned In India? India Vernacular News and Content industry display significant growth since 2017 growing at double-digit CAGR ~%. Vernacular platforms revenue stood at INR ~ Cr during 2019 and witnessed massive growth at a CAGR of ~% due to the impact of Covid-19 pandemic. India is the… Read More »
Owing to Increase in consumer preference towards local language, the market is expected to grow to 60K Crores in India Vernacular Market: Ken Research During Covid pandemic, there has been a significant increase in online content users due to high screen time, leading to high growth in the vernacular industry of the country. Government has provided support towards the vernacular industry by their vernacular innovation program, development of multilingual operation system by Bharat Operating System Solution and MeitY working… Read More »
Increase in smartphone and internet penetration, Government support, consumer preference towards local language is expected to drive India Vernacular News and Content Platform: Ken Research Increasing Internet and Smartphone penetration, improving digital literacy, reduced internet charges and covid-19 pandemic have collectively influenced the demand of Vernacular users in the country. Players in Vernacular industry are providing multiple services in multilingual format aiming to cater the content demand from different parts of the country. Multiple services are provided along with news… Read More »
Global Market for Digital Advertising Is Set to Drive by Growing Adoption of Technology: Ken Research Advertising plays an imperative role in the market by delivering the information flows and addressing information asymmetries to the customers about new products or deals. Online advertising, also well-known as online marketing, internet advertising, digital advertising, or web advertising is a form of marketing and advertising which utilizes the Internet to carry the promotional marketing… Read More »
Proliferation Of Mobile Is Set to Drive Online Advertising Market Growth: Ken Research Online advertising is the procedure of utilizing the internet as a medium of convey the marketing or promotional messages to a recognised as well as intended audience. It assists to fascinate the website traffic & brand exposure messages to motivate the targeted customer to employ in a precise action such as making a buy. It… Read More »
Online Advertising Market Research Report Help in Understanding the Market Dynamic: Ken Research Market Overview Advertising plays an imperative role in the market by delivering the information flows and addressing information asymmetries to the customers about new products or deals. Online advertising, also well-known as online marketing, internet advertising, digital advertising, or web advertising is a method of marketing and advertising which utilizes the Internet to convey the… Read More »
India OOH Advertising Market Growth Is Fostered By Rise In Infrastructure: Ken Research Out of home (OOH) advertising is a form of rented medium for displaying and visibly delivering the commercial information on structures and arrangement adopted out of doors. It involved digital static panel and considered as a bulk-market medium primarily functioned for the broad messages, branding and assist campaigns around the urban outdoor surrounding. According to… Read More »
India Video Games Market Growth Is Fostered By Growing Penetration Of Smart Phones: Ken Research The video gaming market is anticipated to grow at the speedily rate with the introduction of newer games and applications by dissimilar players of the video games market. The video game is one of the leading forms of entertainment that deliver the enormous gaming experience to the end users. The India video games industry is… Read More »
India Online Advertising Market Growth Is Driven By Growing Adoption Of Internet: Ken Research India proposes the huge business potential for the online advertising industry with a growing population, increasing income level, and fluctuating lifestyle. With an augmenting number of educated individuals and migration to urban locations, growth adoption of the internet and online advertising is being observed. Despite the growth, several challenges continue to plague the industry such as underdeveloped… Read More »
Vietnam Online Advertising Market Outlook to 2023: Ken Research The report titled “Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & Ecommerce, Automotive, BFSI and Others)” provides information on overview of the online advertising market in Vietnam,… Read More »
