Indonesia Shared Vehicles Market Report Size Share Growth Drivers Trends Opportunities And Forecast 2025–2030

The Indonesia shared vehicles market, valued at USD 1.5 billion, is growing due to urban population surge, fuel cost increases, and preference for shared mobility like ride-hailing.

Region:Asia

Author(s):Rebecca

Product Code:KRAE3008

Pages:95

Published On:February 2026

About the Report

Base Year 2024

Indonesia Shared Vehicles Market Overview

  • The Indonesia Shared Vehicles Market is valued at USD 1.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing urban population, rising fuel prices, and a growing preference for cost-effective transportation solutions. The market has seen a surge in demand for shared mobility services, particularly in urban areas, as consumers seek alternatives to traditional vehicle ownership.
  • Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density and traffic congestion. These urban centers have witnessed a rapid increase in shared vehicle services, supported by a tech-savvy population and a growing awareness of environmental sustainability. The concentration of economic activities in these cities further fuels the demand for shared mobility solutions.
  • In 2023, the Indonesian government implemented regulations to promote shared mobility, including the introduction of a licensing framework for ride-hailing services. This regulation aims to ensure safety standards, improve service quality, and enhance consumer protection, thereby fostering a more organized and competitive market environment.
Indonesia Shared Vehicles Market Size

Indonesia Shared Vehicles Market Segmentation

By Type:The market is segmented into various types, including Car Sharing, Bike Sharing, Ride-Hailing Services, Scooter Sharing, Van Pooling, Carpooling, and Others. Among these, Ride-Hailing Services have emerged as the dominant segment due to their convenience and widespread adoption among urban commuters. The increasing smartphone penetration and the availability of user-friendly apps have further accelerated the growth of this segment, making it a preferred choice for many consumers.

Indonesia Shared Vehicles Market segmentation by Type.

By End-User:The end-user segmentation includes Individual Users, Corporate Clients, Government Agencies, Educational Institutions, Tourists, and Others. Individual Users represent the largest segment, driven by the growing trend of urbanization and the need for flexible transportation options. The increasing number of young professionals and students in urban areas has led to a higher demand for shared mobility services, making this segment a key driver of market growth.

Indonesia Shared Vehicles Market segmentation by End-User.

Indonesia Shared Vehicles Market Competitive Landscape

The Indonesia Shared Vehicles Market is characterized by a dynamic mix of regional and international players. Leading participants such as Gojek, Grab, Bluebird Group, OVO, Maxim, Anterin, Ride Indonesia, Carro, TaniHub, Migo, Kudo, Tada, Blibli, Tix ID, Traveloka contribute to innovation, geographic expansion, and service delivery in this space.

Gojek

2010

Jakarta, Indonesia

Grab

2012

Singapore

Bluebird Group

1972

Jakarta, Indonesia

OVO

2017

Jakarta, Indonesia

Maxim

2015

Moscow, Russia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Customer Acquisition Cost

Market Penetration Rate

Customer Retention Rate

Fleet Utilization Rate

Indonesia Shared Vehicles Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:Indonesia's urban population is projected to reach 70% in future, up from 56% in 2020, according to the World Bank. This rapid urbanization drives demand for shared vehicles as residents seek efficient transportation solutions. The urban areas, particularly Jakarta, are experiencing significant congestion, with traffic delays costing the economy approximately IDR 100 trillion annually. Shared vehicles offer a practical alternative, reducing the number of private cars on the road and alleviating traffic issues.
  • Rising Fuel Prices:Fuel prices in Indonesia have seen a steady increase, with the average price per liter rising from IDR 7,650 in 2020 to IDR 10,000 in future. This surge in fuel costs is prompting consumers to seek more economical transportation options, such as shared vehicles. The government’s efforts to stabilize fuel prices through subsidies are also influencing consumer behavior, as higher prices encourage the adoption of shared mobility solutions that reduce individual fuel expenses.
  • Government Initiatives for Shared Mobility:The Indonesian government has launched several initiatives to promote shared mobility, including the "Smart City" program, which aims to integrate shared transport into urban planning. In future, the government allocated IDR 1.5 trillion for infrastructure improvements supporting shared mobility. These initiatives are designed to enhance accessibility and reduce traffic congestion, making shared vehicles a more attractive option for urban commuters, thereby driving market growth.

Market Challenges

  • Regulatory Hurdles:The shared vehicles market in Indonesia faces significant regulatory challenges, including inconsistent licensing requirements across regions. In future, over 30% of operators reported difficulties in obtaining necessary permits, which hampers market entry and expansion. Additionally, local governments often impose varying regulations, creating confusion and compliance issues for operators, ultimately stifling growth in the shared mobility sector.
  • Consumer Trust Issues:Trust remains a critical barrier to the adoption of shared vehicles in Indonesia. A survey conducted in 2023 indicated that 45% of potential users expressed concerns about safety and reliability. Incidents of vehicle damage and inadequate insurance coverage have further exacerbated these trust issues. Building consumer confidence through improved safety measures and transparent operations is essential for the market's growth and sustainability.

Indonesia Shared Vehicles Market Future Outlook

The future of the shared vehicles market in Indonesia appears promising, driven by increasing urbanization and a shift towards sustainable mobility solutions. As the government continues to invest in infrastructure and regulatory frameworks, the market is expected to evolve significantly. Innovations in technology, such as app-based services and electric vehicle integration, will likely enhance user experience and operational efficiency, making shared mobility a more viable option for urban commuters in the coming years.

Market Opportunities

  • Expansion of Electric Vehicle (EV) Sharing:The Indonesian government aims for 2 million electric vehicles on the road in future. This presents a significant opportunity for shared vehicle operators to integrate EVs into their fleets, catering to environmentally conscious consumers and reducing operational costs associated with fuel. The growing demand for sustainable transport solutions can drive market growth and attract new users.
  • Integration with Public Transport Systems:Collaborations between shared vehicle services and public transport systems can enhance overall mobility. In future, the government plans to invest IDR 500 billion in public transport infrastructure, creating opportunities for shared mobility providers to offer seamless connections. This integration can improve accessibility and convenience for users, encouraging more people to utilize shared vehicles as part of their daily commutes.

Scope of the Report

SegmentSub-Segments
By Type

Car Sharing

Bike Sharing

Ride-Hailing Services

Scooter Sharing

Van Pooling

Carpooling

Others

By End-User

Individual Users

Corporate Clients

Government Agencies

Educational Institutions

Tourists

Others

By Vehicle Size

Compact Vehicles

Mid-Size Vehicles

SUVs

Vans

Others

By Service Model

Peer-to-Peer Sharing

Fleet-Based Sharing

Subscription Services

Others

By Payment Model

Pay-Per-Use

Subscription-Based

Membership Models

Others

By Geographic Coverage

Urban Areas

Suburban Areas

Rural Areas

Others

By Customer Demographics

Age Groups

Income Levels

Occupation Types

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Transportation, Ministry of Environment and Forestry)

Manufacturers and Producers

Distributors and Retailers

Fleet Operators

Technology Providers

Industry Associations (e.g., Indonesian Motorcycle Industry Association)

Financial Institutions

Players Mentioned in the Report:

Gojek

Grab

Bluebird Group

OVO

Maxim

Anterin

Ride Indonesia

Carro

TaniHub

Migo

Kudo

Tada

Blibli

Tix ID

Traveloka

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Shared Vehicles Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Shared Vehicles Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Shared Vehicles Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Rising Fuel Prices
3.1.3 Government Initiatives for Shared Mobility
3.1.4 Technological Advancements in Vehicle Sharing

3.2 Market Challenges

3.2.1 Regulatory Hurdles
3.2.2 Competition from Traditional Transport
3.2.3 Consumer Trust Issues
3.2.4 Infrastructure Limitations

3.3 Market Opportunities

3.3.1 Expansion of Electric Vehicle (EV) Sharing
3.3.2 Integration with Public Transport Systems
3.3.3 Development of Smart Mobility Solutions
3.3.4 Partnerships with Local Businesses

3.4 Market Trends

3.4.1 Growth of App-Based Services
3.4.2 Shift Towards Sustainable Mobility
3.4.3 Increasing Demand for Micro-Mobility Solutions
3.4.4 Rise of Subscription-Based Models

3.5 Government Regulation

3.5.1 Licensing Requirements for Operators
3.5.2 Safety Standards for Shared Vehicles
3.5.3 Incentives for Electric Vehicle Adoption
3.5.4 Data Privacy Regulations for User Information

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Shared Vehicles Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Shared Vehicles Market Segmentation

8.1 By Type

8.1.1 Car Sharing
8.1.2 Bike Sharing
8.1.3 Ride-Hailing Services
8.1.4 Scooter Sharing
8.1.5 Van Pooling
8.1.6 Carpooling
8.1.7 Others

8.2 By End-User

8.2.1 Individual Users
8.2.2 Corporate Clients
8.2.3 Government Agencies
8.2.4 Educational Institutions
8.2.5 Tourists
8.2.6 Others

8.3 By Vehicle Size

8.3.1 Compact Vehicles
8.3.2 Mid-Size Vehicles
8.3.3 SUVs
8.3.4 Vans
8.3.5 Others

8.4 By Service Model

8.4.1 Peer-to-Peer Sharing
8.4.2 Fleet-Based Sharing
8.4.3 Subscription Services
8.4.4 Others

8.5 By Payment Model

8.5.1 Pay-Per-Use
8.5.2 Subscription-Based
8.5.3 Membership Models
8.5.4 Others

8.6 By Geographic Coverage

8.6.1 Urban Areas
8.6.2 Suburban Areas
8.6.3 Rural Areas
8.6.4 Others

8.7 By Customer Demographics

8.7.1 Age Groups
8.7.2 Income Levels
8.7.3 Occupation Types
8.7.4 Others

9. Indonesia Shared Vehicles Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Customer Acquisition Cost
9.2.5 Market Penetration Rate
9.2.6 Customer Retention Rate
9.2.7 Fleet Utilization Rate
9.2.8 Average Trip Revenue
9.2.9 Pricing Strategy
9.2.10 Customer Satisfaction Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Gojek
9.5.2 Grab
9.5.3 Bluebird Group
9.5.4 OVO
9.5.5 Maxim
9.5.6 Anterin
9.5.7 Ride Indonesia
9.5.8 Carro
9.5.9 TaniHub
9.5.10 Migo
9.5.11 Kudo
9.5.12 Tada
9.5.13 Blibli
9.5.14 Tix ID
9.5.15 Traveloka

10. Indonesia Shared Vehicles Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Transportation
10.1.2 Ministry of Tourism
10.1.3 Ministry of Finance
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Fleet Management
10.2.2 Investment in Shared Mobility Solutions
10.2.3 Partnerships with Shared Vehicle Providers
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Ownership
10.3.2 Accessibility Issues
10.3.3 Safety Concerns
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of Shared Mobility
10.4.2 Perceived Benefits
10.4.3 Barriers to Adoption
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Cost Savings Analysis
10.5.2 User Experience Feedback
10.5.3 Expansion into New Use Cases
10.5.4 Others

11. Indonesia Shared Vehicles Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on transportation and mobility trends in Indonesia
  • Review of industry publications and market reports on shared vehicle services
  • Examination of demographic and urbanization statistics from national statistical agencies

Primary Research

  • Interviews with executives from leading shared vehicle companies operating in Indonesia
  • Surveys targeting users of shared vehicle services to understand preferences and usage patterns
  • Focus group discussions with urban planners and transportation experts to gather insights on market dynamics

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including government and private sector reports
  • Triangulation of user feedback with operational data from shared vehicle providers
  • Sanity checks conducted through expert panel reviews comprising industry veterans and academic researchers

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national transportation expenditure and shared mobility trends
  • Segmentation of the market by vehicle type, user demographics, and geographical regions
  • Incorporation of government initiatives promoting shared mobility and sustainability

Bottom-up Modeling

  • Collection of usage data from shared vehicle platforms to establish baseline metrics
  • Operational cost analysis based on fleet management and service pricing models
  • Volume and revenue projections based on user growth rates and service expansion plans

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic indicators and urbanization rates
  • Scenario modeling based on potential regulatory changes and shifts in consumer behavior
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Urban Shared Vehicle Users150Frequent Users, Occasional Users
Shared Vehicle Service Providers100Operations Managers, Business Development Heads
Government Transportation Officials50Policy Makers, Urban Planners
Industry Experts and Analysts30Market Analysts, Academic Researchers
Potential Users (Non-users of Shared Vehicles)80Urban Residents, Commuters

Frequently Asked Questions

What is the current value of the Indonesia Shared Vehicles Market?

The Indonesia Shared Vehicles Market is valued at approximately USD 1.5 billion, driven by urbanization, rising fuel prices, and a preference for cost-effective transportation solutions. This market is expected to grow as shared mobility services gain popularity in urban areas.

Which cities are the main hubs for shared vehicle services in Indonesia?

What types of shared vehicle services are available in Indonesia?

Who are the primary users of shared vehicle services in Indonesia?

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