Saudi Arabia cycle tourism market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

Saudi Arabia Cycle Tourism Market, valued at USD 1.1 billion, is growing due to outdoor activity interest, cycling infrastructure like Sports Boulevard, and health trends.

Region:Middle East

Author(s):Shubham

Product Code:KRAC8944

Pages:98

Published On:November 2025

About the Report

Base Year 2024

Saudi Arabia Cycle Tourism Market Overview

  • The Saudi Arabia Cycle Tourism Market is valued at USD 1.1 billion, based on a five-year historical analysis. This growth is primarily driven by increasing interest in outdoor activities, large-scale government investments in cycling infrastructure such as the Sports Boulevard project in Riyadh, and the rise of health-conscious lifestyles among the population. The market has seen a surge in both domestic and international tourists seeking cycling experiences across Saudi Arabia’s diverse landscapes, supported by new dedicated cycling paths, rental services, and organized cycling events , , .
  • Key cities dominating the cycle tourism market include Riyadh, Jeddah, and Dammam. Riyadh benefits from its expanding urban infrastructure and flagship cycling projects like the Sports Boulevard, which features over 220 km of cycling paths and dedicated facilities for both professionals and amateurs. Jeddah attracts tourists with its coastal cycling routes and vibrant cultural scene, while Dammam offers scenic views and accessibility, making these cities pivotal in the growth of the cycle tourism sector , .
  • The National Cycling Strategy, issued by the Ministry of Transport and Logistic Services in 2023, mandates the integration of cycling infrastructure into urban planning, including the development of dedicated bike lanes, safety standards, and public bike rental systems. This regulatory framework requires municipalities to allocate specific corridors for cycling, implement signage and safety protocols, and coordinate with the Saudi Cycling Federation for compliance and event licensing , .
Saudi Arabia Cycle Tourism Market Size

Saudi Arabia Cycle Tourism Market Segmentation

By Type:The cycle tourism market can be segmented into various types of bicycles, including Road Bikes, Mountain Bikes, Hybrid Bikes, E-Bikes, Touring Bikes, Gravel Bikes, and Others. Each type caters to different preferences and terrains, influencing consumer choices based on their cycling experiences and the nature of the tours they wish to undertake. Road bikes are popular for their speed and efficiency on paved roads, while mountain bikes are favored for off-road adventures. E-bikes are gaining traction due to their convenience, growing urban infrastructure, and accessibility for a broader audience, especially in city-based tourism and last-mile mobility .

Saudi Arabia Cycle Tourism Market segmentation by Type.

By End-User:The end-user segmentation includes Individual Tourists, Group/Friends, Couples, Family, Corporate Groups, Educational Institutions, NGOs, and Others. Each segment reflects different motivations for cycling, from leisure and adventure to team-building and educational experiences. Individual tourists often seek personalized experiences, while corporate groups may focus on team-building activities. Families and couples typically look for enjoyable and safe cycling routes that cater to all ages. The growing trend of organized cycling events and educational cycling programs is also increasing participation from schools and NGOs , .

Saudi Arabia Cycle Tourism Market segmentation by End-User.

Saudi Arabia Cycle Tourism Market Competitive Landscape

The Saudi Arabia Cycle Tourism Market is characterized by a dynamic mix of regional and international players. Leading participants such as Saudi Cycling Federation, Adventure HQ Saudi, Cycle Arabia, Saudi Bike Tours, Al-Masmak Cycling Club, Riyadh Cycling Community, Jeddah Cyclists Club, Saudi Arabia Cycling Association, Bike Nation Saudi, Green Wheels KSA, Cycle Zone Riyadh, Saudi Cycling Adventures, EcoCycle Tours Saudi, Desert Cycling Tours KSA, Urban Cyclist Saudi contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Cycling Federation

2017

Riyadh, Saudi Arabia

Adventure HQ Saudi

2015

Jeddah, Saudi Arabia

Cycle Arabia

2018

Riyadh, Saudi Arabia

Saudi Bike Tours

2016

Al Khobar, Saudi Arabia

Al-Masmak Cycling Club

2019

Riyadh, Saudi Arabia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Annual Revenue (USD)

Revenue Growth Rate (%)

Number of Tours/Events Organized Annually

Number of Active Customers/Participants

Market Penetration Rate (%)

Saudi Arabia Cycle Tourism Market Industry Analysis

Growth Drivers

  • Increasing Domestic Tourism:In future, Saudi Arabia anticipates a surge in domestic tourism, with projections indicating over 50 million domestic trips. This growth is fueled by the government's Vision 2030 initiative, which aims to diversify the economy and promote local tourism. The increase in domestic travel is expected to enhance the demand for cycling tourism, as more citizens seek outdoor activities and explore their country's landscapes, contributing to a vibrant cycling culture.
  • Government Initiatives Promoting Cycling:The Saudi government has allocated approximately SAR 1 billion (USD 266 million) for the development of cycling infrastructure as part of its Vision 2030 plan. This investment includes the construction of dedicated cycling paths and facilities, which are projected to increase cycling participation by 30% in future. Such initiatives not only promote cycling as a mode of transport but also position it as a key component of the tourism sector, attracting both locals and tourists.
  • Rising Health Consciousness Among Citizens:With a growing focus on health and fitness, the Saudi population is increasingly engaging in physical activities, including cycling. Reports indicate that 60% of Saudis are now prioritizing health, leading to a rise in cycling as a popular recreational activity. This trend is supported by the establishment of community cycling clubs and events, which are expected to attract over 100,000 participants in future, further driving the cycle tourism market.

Market Challenges

  • Limited Awareness of Cycling Tourism:Despite the growth potential, awareness of cycling tourism remains low, with only 25% of the population familiar with available cycling routes and tours. This lack of awareness hinders participation and growth in the sector. Efforts to educate the public about cycling tourism's benefits and available options are crucial to overcoming this challenge and unlocking the market's full potential.
  • Inadequate Cycling Routes in Certain Areas:While urban centers are seeing improvements, rural areas still lack sufficient cycling routes, limiting access for potential tourists. Currently, only 15% of the country’s regions have developed cycling paths, which restricts the ability to explore diverse landscapes. Addressing this gap is essential for promoting cycling tourism and ensuring that all regions can benefit from the influx of cycling enthusiasts.

Saudi Arabia Cycle Tourism Market Future Outlook

The future of cycle tourism in Saudi Arabia appears promising, driven by increasing domestic tourism and government support for cycling infrastructure. As health consciousness rises, more citizens are likely to engage in cycling activities, enhancing the market's appeal. Additionally, the integration of technology in cycling experiences, such as mobile apps for route planning, is expected to attract tech-savvy tourists. Overall, the sector is poised for significant growth, with a focus on sustainability and community engagement.

Market Opportunities

  • Expansion of Eco-Tourism Initiatives:The growing trend towards eco-tourism presents a significant opportunity for cycling tourism. With an increasing number of tourists seeking sustainable travel options, developing eco-friendly cycling tours can attract environmentally conscious travelers. This could lead to a projected increase of 20% in eco-tourism-related cycling activities in future, benefiting local economies and promoting conservation efforts.
  • Collaboration with International Cycling Events:Partnering with international cycling events can enhance Saudi Arabia's visibility in the global cycling tourism market. Hosting events like the UCI World Championships could draw thousands of participants and spectators, boosting local tourism revenues. Such collaborations are expected to generate an estimated SAR 500 million (USD 133 million) in economic impact, fostering long-term growth in the cycling tourism sector.

Scope of the Report

SegmentSub-Segments
By Type

Road Bikes

Mountain Bikes

Hybrid Bikes

E-Bikes

Touring Bikes

Gravel Bikes

Others

By End-User

Individual Tourists

Group/Friends

Couples

Family

Corporate Groups

Educational Institutions

NGOs

Others

By Region

Riyadh

Jeddah

Dammam

Mecca

Medina

Al Khobar

Others

By Tour Type

Guided Tours

Self-Guided Tours

Adventure Tours

Family Tours

Event-Based Tours

Others

By Duration

Short-term (1-3 days)

Medium-term (4-7 days)

Long-term (8+ days)

Others

By Service Type

Rental Services

Tour Packages

Maintenance Services

Bike-Sharing Services

Others

By Customer Segment

Local Residents

International Tourists

Cycling Enthusiasts

Casual Riders

Adventure Seekers

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Tourism Authority, Ministry of Tourism)

Manufacturers and Producers of Bicycles and Cycling Equipment

Tour Operators and Travel Agencies

Local Municipalities and City Planning Departments

Event Organizers and Sports Management Companies

Infrastructure Development Firms

Hospitality and Accommodation Providers

Players Mentioned in the Report:

Saudi Cycling Federation

Adventure HQ Saudi

Cycle Arabia

Saudi Bike Tours

Al-Masmak Cycling Club

Riyadh Cycling Community

Jeddah Cyclists Club

Saudi Arabia Cycling Association

Bike Nation Saudi

Green Wheels KSA

Cycle Zone Riyadh

Saudi Cycling Adventures

EcoCycle Tours Saudi

Desert Cycling Tours KSA

Urban Cyclist Saudi

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Cycle Tourism Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Cycle Tourism Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Cycle Tourism Market Analysis

3.1 Growth Drivers

3.1.1 Increasing domestic tourism
3.1.2 Government initiatives promoting cycling
3.1.3 Rising health consciousness among citizens
3.1.4 Development of cycling infrastructure

3.2 Market Challenges

3.2.1 Limited awareness of cycling tourism
3.2.2 Inadequate cycling routes in certain areas
3.2.3 Weather conditions affecting cycling activities
3.2.4 Safety concerns for cyclists

3.3 Market Opportunities

3.3.1 Expansion of eco-tourism initiatives
3.3.2 Collaboration with international cycling events
3.3.3 Development of cycling tours and packages
3.3.4 Investment in cycling-related businesses

3.4 Market Trends

3.4.1 Growth of e-bikes in the tourism sector
3.4.2 Increasing popularity of adventure tourism
3.4.3 Integration of technology in cycling experiences
3.4.4 Rise of community cycling events

3.5 Government Regulation

3.5.1 Regulations promoting cycling infrastructure
3.5.2 Safety regulations for cyclists
3.5.3 Incentives for cycling tourism businesses
3.5.4 Environmental regulations impacting cycling routes

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Cycle Tourism Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Cycle Tourism Market Segmentation

8.1 By Type

8.1.1 Road Bikes
8.1.2 Mountain Bikes
8.1.3 Hybrid Bikes
8.1.4 E-Bikes
8.1.5 Touring Bikes
8.1.6 Gravel Bikes
8.1.7 Others

8.2 By End-User

8.2.1 Individual Tourists
8.2.2 Group/Friends
8.2.3 Couples
8.2.4 Family
8.2.5 Corporate Groups
8.2.6 Educational Institutions
8.2.7 NGOs
8.2.8 Others

8.3 By Region

8.3.1 Riyadh
8.3.2 Jeddah
8.3.3 Dammam
8.3.4 Mecca
8.3.5 Medina
8.3.6 Al Khobar
8.3.7 Others

8.4 By Tour Type

8.4.1 Guided Tours
8.4.2 Self-Guided Tours
8.4.3 Adventure Tours
8.4.4 Family Tours
8.4.5 Event-Based Tours
8.4.6 Others

8.5 By Duration

8.5.1 Short-term (1-3 days)
8.5.2 Medium-term (4-7 days)
8.5.3 Long-term (8+ days)
8.5.4 Others

8.6 By Service Type

8.6.1 Rental Services
8.6.2 Tour Packages
8.6.3 Maintenance Services
8.6.4 Bike-Sharing Services
8.6.5 Others

8.7 By Customer Segment

8.7.1 Local Residents
8.7.2 International Tourists
8.7.3 Cycling Enthusiasts
8.7.4 Casual Riders
8.7.5 Adventure Seekers
8.7.6 Others

9. Saudi Arabia Cycle Tourism Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Annual Revenue (USD)
9.2.4 Revenue Growth Rate (%)
9.2.5 Number of Tours/Events Organized Annually
9.2.6 Number of Active Customers/Participants
9.2.7 Market Penetration Rate (%)
9.2.8 Customer Acquisition Cost (USD)
9.2.9 Customer Retention Rate (%)
9.2.10 Average Order Value (USD)
9.2.11 Pricing Strategy (Premium, Value, Budget)
9.2.12 Brand Awareness Level (%)
9.2.13 Customer Satisfaction Score (NPS or equivalent)
9.2.14 Digital Engagement Metrics (Website/App Traffic, Social Followers)
9.2.15 Partnerships with Local/International Organizations

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Saudi Cycling Federation
9.5.2 Adventure HQ Saudi
9.5.3 Cycle Arabia
9.5.4 Saudi Bike Tours
9.5.5 Al-Masmak Cycling Club
9.5.6 Riyadh Cycling Community
9.5.7 Jeddah Cyclists Club
9.5.8 Saudi Arabia Cycling Association
9.5.9 Bike Nation Saudi
9.5.10 Green Wheels KSA
9.5.11 Cycle Zone Riyadh
9.5.12 Saudi Cycling Adventures
9.5.13 EcoCycle Tours Saudi
9.5.14 Desert Cycling Tours KSA
9.5.15 Urban Cyclist Saudi

10. Saudi Arabia Cycle Tourism Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Tourism
10.1.2 Ministry of Sports
10.1.3 Ministry of Environment
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Cycling Infrastructure
10.2.2 Sponsorship of Cycling Events
10.2.3 Partnerships with Cycling Organizations
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Safety Concerns
10.3.2 Accessibility Issues
10.3.3 Lack of Information
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of Cycling Benefits
10.4.2 Availability of Resources
10.4.3 Community Support
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Increased Participation in Cycling Events
10.5.2 Growth in Cycling Tourism Revenue
10.5.3 Enhanced Community Engagement
10.5.4 Others

11. Saudi Arabia Cycle Tourism Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of existing reports on cycle tourism trends in Saudi Arabia
  • Review of government publications and tourism statistics from the Saudi Commission for Tourism and National Heritage
  • Examination of academic journals and articles focusing on sustainable tourism and cycling initiatives

Primary Research

  • Interviews with local tourism boards and cycling associations
  • Surveys conducted with cycling enthusiasts and tour operators in key regions
  • Field visits to popular cycling routes and events to gather firsthand insights

Validation & Triangulation

  • Cross-validation of data from multiple sources including government and industry reports
  • Triangulation of findings from primary interviews with secondary data trends
  • Sanity checks through expert panel discussions with tourism and cycling experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total tourism revenue attributed to cycling activities in Saudi Arabia
  • Analysis of demographic data to identify potential cycling tourist segments
  • Incorporation of national tourism growth forecasts and cycling infrastructure investments

Bottom-up Modeling

  • Collection of data on local cycling tour operators and their service offerings
  • Estimation of average spending per cycling tourist based on survey results
  • Volume calculations based on participation rates in cycling events and tours

Forecasting & Scenario Analysis

  • Multi-factor analysis considering economic growth, health trends, and environmental awareness
  • Scenario modeling based on potential government initiatives to promote cycling tourism
  • Baseline, optimistic, and pessimistic projections for market growth through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Cycling Tour Operators60Business Owners, Tour Managers
Cycling Enthusiasts100Amateur Cyclists, Club Members
Local Government Officials40Tourism Development Officers, Urban Planners
Event Organizers50Event Coordinators, Marketing Managers
Infrastructure Developers40Project Managers, Civil Engineers

Frequently Asked Questions

What is the current value of the Saudi Arabia Cycle Tourism Market?

The Saudi Arabia Cycle Tourism Market is valued at approximately USD 1.1 billion, reflecting significant growth driven by increased interest in outdoor activities, government investments in cycling infrastructure, and a rise in health-conscious lifestyles among the population.

Which cities are key players in the Saudi Arabia Cycle Tourism Market?

What government initiatives support cycling tourism in Saudi Arabia?

How does the National Cycling Strategy impact urban planning in Saudi Arabia?

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