Thailand Contact Lenses Market Report Size Share Growth Drivers Trends Opportunities And Forecast 2025–2030

Thailand contact lenses market, valued at USD 95 million, grows with increasing vision disorders, cosmetic lens demand, and tech advancements like silicone hydrogels, dominated by soft lenses and individual consumers.

Region:Asia

Author(s):Geetanshi

Product Code:KRAE1058

Pages:88

Published On:February 2026

About the Report

Base Year 2024

Thailand Contact Lenses Market Overview

  • The Thailand Contact Lenses Market is valued at USD 95 million, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of eye health, a rise in myopia cases, growing preference for contact lenses over traditional eyewear, and expanding adoption of daily disposables and silicone hydrogel lenses. The market has seen a significant uptick in demand for innovative products, including daily disposables and specialty lenses, catering to diverse consumer needs.
  • Key cities such as Bangkok, Chiang Mai, and Pattaya dominate the market due to their high population density and urban lifestyle, which fosters a greater demand for vision correction solutions. The presence of numerous eye care clinics and optical retailers in these areas further enhances accessibility to contact lenses, making them the focal points of market activity.
  • The Medical Device Act B.E. 2551 (2008) issued by the Thai Food and Drug Administration (FDA) under the Ministry of Public Health classifies contact lenses as Class 2B or Class 3 medical devices depending on risk level, mandating registration, Good Manufacturing Practice (GMP) compliance, labeling in Thai with usage instructions, and post-market surveillance for all importers and distributors.
Thailand Contact Lenses Market Size

Thailand Contact Lenses Market Segmentation

By Type:The contact lenses market can be segmented into various types, including Soft Contact Lenses, Rigid Gas Permeable Lenses, Scleral Lenses, Specialty Contact Lenses, and Others. Among these, Soft Contact Lenses dominate the market due to their comfort, ease of use, and increasing consumer preference for daily wear options, with silicone hydrogel leading as the largest material segment. The trend towards disposable lenses has also contributed to the growth of this segment, as consumers seek convenience and hygiene in their eye care solutions.

Thailand Contact Lenses Market segmentation by Type.

By End-User:The end-user segmentation includes Individual Consumers, Eye Care Clinics, Hospitals, Optical Retailers, and Others. Individual Consumers represent the largest segment, driven by the increasing number of people opting for contact lenses for vision correction and cosmetic purposes. The rise in online shopping has also made it easier for consumers to purchase lenses directly, further boosting this segment's growth.

Thailand Contact Lenses Market segmentation by End-User.

Thailand Contact Lenses Market Competitive Landscape

The Thailand Contact Lenses Market is characterized by a dynamic mix of regional and international players. Leading participants such as Johnson & Johnson Vision Care, Bausch + Lomb, Alcon, CooperVision, Hoya Corporation, Menicon Co., Ltd., EssilorLuxottica, Carl Zeiss AG, SynergEyes, Inc., Vision Source, Eyeconic, Acuvue, FreshLook, Air Optix, Biofinity contribute to innovation, geographic expansion, and service delivery in this space.

Johnson & Johnson Vision Care

1886

New Brunswick, New Jersey, USA

Bausch + Lomb

1853

Rochester, New York, USA

Alcon

1945

Fort Worth, Texas, USA

CooperVision

1980

San Ramon, California, USA

Hoya Corporation

1941

Tokyo, Japan

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Average Order Value

Pricing Strategy

Thailand Contact Lenses Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Vision Disorders:The World Health Organization reported that approximately 2.7 million people in Thailand suffer from vision disorders, with myopia affecting around 30% of the population. This rising incidence drives demand for corrective solutions, including contact lenses. As the population ages, the prevalence of presbyopia is also expected to increase, further boosting the market for contact lenses. The growing awareness of vision health is prompting more individuals to seek corrective options, enhancing market growth.
  • Rising Demand for Cosmetic Contact Lenses:The cosmetic contact lens segment in Thailand has seen significant growth, with sales reaching approximately 1.5 million units in the future. This trend is fueled by a cultural inclination towards aesthetic enhancement, particularly among younger consumers. The popularity of social media and beauty influencers has further amplified this demand, as individuals seek to enhance their appearance. The cosmetic lens market is projected to continue expanding, driven by innovative designs and marketing strategies targeting fashion-conscious consumers.
  • Technological Advancements in Lens Materials:Innovations in lens technology have led to the development of high-quality, breathable materials that enhance comfort and wearability. For instance, silicone hydrogel lenses, which account for over 60% of the market, offer improved oxygen permeability. This advancement is crucial as it addresses consumer concerns regarding eye health and comfort. The introduction of smart contact lenses, which can monitor health metrics, is also anticipated to create new market segments, further driving growth in the industry.

Market Challenges

  • High Competition from Alternative Vision Correction Methods:The contact lenses market in Thailand faces stiff competition from alternative vision correction methods, such as laser eye surgery and eyeglasses. In the future, approximately 1.2 million laser eye surgeries are expected to be performed, highlighting a significant consumer shift towards permanent solutions. This trend poses a challenge for contact lens manufacturers, as consumers may prefer long-term solutions over daily or monthly lens wear, impacting overall market growth.
  • Regulatory Hurdles in Product Approvals:The Thai Food and Drug Administration (FDA) imposes stringent regulations on the approval of contact lens products, which can delay market entry for new innovations. In the future, the average approval time for new lens products is expected to be reported at 18 months, creating barriers for companies looking to introduce advanced technologies. These regulatory challenges can hinder the responsiveness of manufacturers to market demands, affecting their competitive edge and overall market dynamics.

Thailand Contact Lenses Market Future Outlook

The Thailand contact lenses market is poised for significant growth, driven by increasing awareness of vision health and the rising prevalence of vision disorders. As consumers become more health-conscious, the demand for innovative and comfortable lens options will likely rise. Additionally, the integration of technology in lenses, such as smart features, will attract tech-savvy consumers. E-commerce platforms will continue to expand, providing greater accessibility and convenience, further enhancing market dynamics in the future.

Market Opportunities

  • Expansion of Distribution Channels:The growth of e-commerce in Thailand presents a significant opportunity for contact lens manufacturers. Online sales have increased by 25% in the future, driven by consumer preference for convenience. By expanding distribution channels through online platforms, companies can reach a broader audience, enhancing sales and brand visibility in a competitive market.
  • Introduction of Smart Contact Lenses:The development of smart contact lenses, capable of monitoring health metrics, represents a promising market opportunity. With an estimated 500,000 potential users in Thailand interested in health-monitoring technologies, companies can capitalize on this trend. By investing in research and development, manufacturers can create innovative products that cater to health-conscious consumers, driving future growth.

Scope of the Report

SegmentSub-Segments
By Type

Soft Contact Lenses

Rigid Gas Permeable Lenses

Scleral Lenses

Specialty Contact Lenses

Others

By End-User

Individual Consumers

Eye Care Clinics

Hospitals

Optical Retailers

Others

By Distribution Channel

Online Retail

Offline Retail

Direct Sales

Eye Care Professionals

Others

By Material

Hydrogel Lenses

Silicone Hydrogel Lenses

Rigid Gas Permeable Materials

Others

By Age Group

Children

Teenagers

Adults

Seniors

Others

By Usage Type

Daily Wear

Extended Wear

Disposable

Others

By Region

Central Thailand

Northern Thailand

Northeastern Thailand

Southern Thailand

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Public Health, Food and Drug Administration Thailand)

Manufacturers and Producers

Distributors and Retailers

Optometrists and Eye Care Professionals

Health Insurance Providers

Industry Associations (e.g., Thai Optical Association)

Financial Institutions

Players Mentioned in the Report:

Johnson & Johnson Vision Care

Bausch + Lomb

Alcon

CooperVision

Hoya Corporation

Menicon Co., Ltd.

EssilorLuxottica

Carl Zeiss AG

SynergEyes, Inc.

Vision Source

Eyeconic

Acuvue

FreshLook

Air Optix

Biofinity

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Contact Lenses Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Contact Lenses Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Contact Lenses Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of vision disorders
3.1.2 Rising demand for cosmetic contact lenses
3.1.3 Technological advancements in lens materials
3.1.4 Growth of e-commerce platforms for lens sales

3.2 Market Challenges

3.2.1 High competition from alternative vision correction methods
3.2.2 Regulatory hurdles in product approvals
3.2.3 Limited awareness about lens care and hygiene
3.2.4 Price sensitivity among consumers

3.3 Market Opportunities

3.3.1 Expansion of distribution channels
3.3.2 Introduction of smart contact lenses
3.3.3 Collaborations with eye care professionals
3.3.4 Growing interest in sustainable and eco-friendly products

3.4 Market Trends

3.4.1 Increasing popularity of daily disposable lenses
3.4.2 Rise in online sales and telemedicine consultations
3.4.3 Customization and personalization of lenses
3.4.4 Integration of augmented reality features

3.5 Government Regulation

3.5.1 Stricter quality control measures for contact lenses
3.5.2 Mandatory labeling requirements for lens products
3.5.3 Guidelines for advertising and marketing of lenses
3.5.4 Regulations on import and export of contact lenses

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Contact Lenses Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Contact Lenses Market Segmentation

8.1 By Type

8.1.1 Soft Contact Lenses
8.1.2 Rigid Gas Permeable Lenses
8.1.3 Scleral Lenses
8.1.4 Specialty Contact Lenses
8.1.5 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Eye Care Clinics
8.2.3 Hospitals
8.2.4 Optical Retailers
8.2.5 Others

8.3 By Distribution Channel

8.3.1 Online Retail
8.3.2 Offline Retail
8.3.3 Direct Sales
8.3.4 Eye Care Professionals
8.3.5 Others

8.4 By Material

8.4.1 Hydrogel Lenses
8.4.2 Silicone Hydrogel Lenses
8.4.3 Rigid Gas Permeable Materials
8.4.4 Others

8.5 By Age Group

8.5.1 Children
8.5.2 Teenagers
8.5.3 Adults
8.5.4 Seniors
8.5.5 Others

8.6 By Usage Type

8.6.1 Daily Wear
8.6.2 Extended Wear
8.6.3 Disposable
8.6.4 Others

8.7 By Region

8.7.1 Central Thailand
8.7.2 Northern Thailand
8.7.3 Northeastern Thailand
8.7.4 Southern Thailand
8.7.5 Others

9. Thailand Contact Lenses Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Average Order Value
9.2.7 Pricing Strategy
9.2.8 Product Return Rate
9.2.9 Customer Satisfaction Score
9.2.10 Distribution Efficiency

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Johnson & Johnson Vision Care
9.5.2 Bausch + Lomb
9.5.3 Alcon
9.5.4 CooperVision
9.5.5 Hoya Corporation
9.5.6 Menicon Co., Ltd.
9.5.7 EssilorLuxottica
9.5.8 Carl Zeiss AG
9.5.9 SynergEyes, Inc.
9.5.10 Vision Source
9.5.11 Eyeconic
9.5.12 Acuvue
9.5.13 FreshLook
9.5.14 Air Optix
9.5.15 Biofinity

10. Thailand Contact Lenses Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for eye care
10.1.3 Collaboration with private sector
10.1.4 Evaluation criteria for suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in eye care facilities
10.2.2 Spending on public health campaigns
10.2.3 Partnerships with NGOs for outreach
10.2.4 Funding for research and development

10.3 Pain Point Analysis by End-User Category

10.3.1 Accessibility of quality lenses
10.3.2 Affordability of contact lenses
10.3.3 Availability of eye care professionals
10.3.4 Awareness of lens care practices

10.4 User Readiness for Adoption

10.4.1 Familiarity with contact lens technology
10.4.2 Willingness to switch from glasses
10.4.3 Perceived benefits of contact lenses
10.4.4 Support from eye care professionals

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of lens performance
10.5.2 User feedback and satisfaction
10.5.3 Opportunities for product upgrades
10.5.4 Expansion into new user segments

11. Thailand Contact Lenses Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Value proposition development

1.3 Revenue streams identification

1.4 Cost structure analysis

1.5 Key partnerships and resources

1.6 Customer segments and relationships

1.7 Channels for delivery


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience identification

2.4 Communication strategies

2.5 Digital marketing initiatives


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 Online distribution channels

3.4 Partnerships with healthcare providers


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing strategies

4.4 Consumer price sensitivity


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments analysis

5.3 Emerging trends and preferences

5.4 Product innovation opportunities


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback mechanisms

6.4 Community engagement initiatives


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Customer-centric product development

7.4 Competitive differentiation strategies


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Marketing campaigns


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band strategies
9.1.3 Packaging innovations

9.2 Export Entry Strategy

9.2.1 Target countries analysis
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Thai Optical Association and local health authorities
  • Review of market trends and consumer behavior studies published in academic journals
  • Examination of import/export data from the Ministry of Commerce in Thailand

Primary Research

  • Interviews with ophthalmologists and optometrists to understand prescription trends
  • Surveys with contact lens retailers to gauge sales performance and customer preferences
  • Focus groups with end-users to explore satisfaction levels and brand loyalty

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including government statistics and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national healthcare expenditure on vision care
  • Segmentation of market size by product type (daily, bi-weekly, monthly lenses)
  • Incorporation of demographic data to assess potential market growth among different age groups

Bottom-up Modeling

  • Collection of sales data from leading contact lens manufacturers and distributors
  • Estimation of average selling prices and volume sold across various retail channels
  • Analysis of consumer purchasing patterns to derive average annual spend on contact lenses

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating factors such as population growth and increasing myopia rates
  • Scenario modeling based on potential regulatory changes affecting contact lens sales
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Contact Lens Sales150Store Managers, Sales Representatives
Ophthalmology Clinics100Ophthalmologists, Optometrists
Consumer Preferences120Contact Lens Users, Potential Users
Distribution Channels80Distributors, Wholesalers
Market Trends Analysis120Market Analysts, Industry Experts

Frequently Asked Questions

What is the current value of the Thailand Contact Lenses Market?

The Thailand Contact Lenses Market is valued at approximately USD 95 million, reflecting a significant growth trend driven by increasing awareness of eye health and a rising preference for contact lenses over traditional eyewear.

What factors are driving the growth of the contact lenses market in Thailand?

Which cities in Thailand are the primary markets for contact lenses?

What types of contact lenses are most popular in Thailand?

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