Vietnam Contact Lenses Market Report Size Share Growth Drivers Trends Opportunities And Forecast 2025–2030

Vietnam contact lenses market, valued at USD 55 Mn, grows due to increasing vision disorders, urbanization, and preference for soft and cosmetic lenses.

Region:Asia

Author(s):Geetanshi

Product Code:KRAE1056

Pages:90

Published On:February 2026

About the Report

Base Year 2024

Vietnam Contact Lenses Market Overview

  • The Vietnam Contact Lenses Market is valued at USD 55 million, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of eye health, a rise in myopia cases, rising prevalence of refractive errors such as myopia and astigmatism particularly among youth, technological advancements in lens design including silicone hydrogel lenses, and a growing preference for contact lenses over traditional eyewear. The market has seen a significant uptick in demand due to the expanding population and urbanization, which has led to a higher prevalence of vision-related issues.
  • Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their large populations and urban infrastructure. These cities have a higher concentration of eye care professionals and optical retail outlets, making them focal points for the distribution of contact lenses. Additionally, the increasing disposable income in these urban areas has led to a greater acceptance of contact lenses as a preferred vision correction method.
  • The Circular No. 43/2014/TT-BYT, 2014 issued by the Ministry of Health governs medical devices including contact lenses, requiring registration for circulation, compliance with quality standards such as ISO 18369 for ophthalmic optics, and post-market surveillance including inspections of importers and distributors. Manufacturers and importers must ensure products meet safety thresholds for oxygen permeability and biocompatibility, with licensing mandatory for all contact lenses prior to market entry.
Vietnam Contact Lenses Market Size

Vietnam Contact Lenses Market Segmentation

By Type:The contact lenses market can be segmented into various types, including Soft Contact Lenses, Rigid Gas Permeable Lenses, Scleral Lenses, Orthokeratology Lenses, Cosmetic Lenses, and Others. Among these, Soft Contact Lenses dominate the market due to their comfort and ease of use, making them the preferred choice for consumers. The increasing trend of cosmetic lenses for aesthetic purposes is also contributing to the growth of this segment.

Vietnam Contact Lenses Market segmentation by Type.

By End-User:The end-user segmentation includes Retail Consumers, Eye Care Professionals, Hospitals and Clinics, Optical Stores, and Others. Retail Consumers represent the largest segment, driven by the increasing number of individuals seeking vision correction solutions. Eye care professionals and optical stores also play a significant role in the market, providing essential services and products to consumers.

Vietnam Contact Lenses Market segmentation by End-User.

Vietnam Contact Lenses Market Competitive Landscape

The Vietnam Contact Lenses Market is characterized by a dynamic mix of regional and international players. Leading participants such as Johnson & Johnson Vision Care, Bausch + Lomb, Alcon, CooperVision, Hoya Corporation, Menicon Co., Ltd., EssilorLuxottica, CIBA Vision, Vision Direct, Eyeconic, Acuvue, FreshLook, Air Optix, Biofinity, SofLens contribute to innovation, geographic expansion, and service delivery in this space.

Johnson & Johnson Vision Care

1886

Jacksonville, Florida, USA

Bausch + Lomb

1853

Vaughan, Ontario, Canada

Alcon

1945

Geneva, Switzerland

CooperVision

1980

Pleasanton, California, USA

Hoya Corporation

1941

Tokyo, Japan

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification Index

Vietnam Contact Lenses Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Vision Disorders:The World Health Organization reported that approximately 25 million people in Vietnam suffer from vision disorders, with myopia affecting 35% of the population. This rising prevalence drives demand for contact lenses as a corrective solution. Additionally, the Vietnamese government has initiated programs to address eye health, which is expected to increase awareness and accessibility to vision correction products, further boosting market growth.
  • Rising Awareness About Eye Health:A survey conducted by the Vietnam National Institute of Ophthalmology indicated that 65% of urban residents are increasingly aware of the importance of eye health. This awareness is leading to a greater acceptance of contact lenses as a viable alternative to glasses. Educational campaigns and health initiatives are expected to enhance consumer knowledge, resulting in a projected increase in contact lens usage by 20% annually through future.
  • Growth in the Cosmetic Contact Lenses Segment:The cosmetic contact lenses market in Vietnam is experiencing significant growth, with sales reaching approximately 1.8 million units. This segment is driven by a cultural shift towards beauty enhancement and fashion. The increasing popularity of colored lenses among younger demographics is expected to contribute to a projected annual growth rate of 25% in this segment, reflecting changing consumer preferences.

Market Challenges

  • High Competition from Alternative Vision Correction Methods:The contact lenses market faces stiff competition from alternative vision correction methods, such as laser eye surgery and traditional eyeglasses. Approximately 1.5 million laser eye surgeries were performed in Vietnam, highlighting a growing preference for permanent solutions. This trend poses a challenge for contact lens manufacturers, as consumers may opt for these alternatives, impacting market share.
  • Regulatory Hurdles in Product Approvals:The Vietnamese contact lens market is subject to stringent regulatory requirements, which can delay product launches. The Ministry of Health has implemented rigorous testing and approval processes, resulting in an average approval time of 10 months for new products. This regulatory environment can hinder innovation and limit the introduction of new technologies, affecting the overall competitiveness of the market.

Vietnam Contact Lenses Market Future Outlook

The Vietnam contact lenses market is poised for significant growth, driven by increasing consumer awareness and technological advancements. The shift towards daily disposable lenses and the rising popularity of colored lenses are expected to shape market dynamics. Additionally, the integration of smart technology in lenses will likely attract tech-savvy consumers. As e-commerce platforms expand, accessibility to contact lenses will improve, further enhancing market penetration and consumer engagement in future.

Market Opportunities

  • Expansion of E-commerce Platforms for Lens Sales:The growth of e-commerce in Vietnam presents a significant opportunity for contact lens sales. With over 60 million internet users, online sales channels can enhance product accessibility. E-commerce platforms can facilitate direct-to-consumer sales, potentially increasing market reach and driving sales growth by an estimated 35% by future.
  • Increasing Demand for Specialty Lenses:There is a growing demand for specialty lenses, including toric and multifocal lenses, driven by an aging population. Sales of specialty lenses accounted for 30% of the total contact lens market. This trend is expected to continue, with an anticipated increase in specialty lens sales by 20% annually, reflecting the need for tailored vision correction solutions.

Scope of the Report

SegmentSub-Segments
By Type

Soft Contact Lenses

Rigid Gas Permeable Lenses

Scleral Lenses

Orthokeratology Lenses

Cosmetic Lenses

Others

By End-User

Retail Consumers

Eye Care Professionals

Hospitals and Clinics

Optical Stores

Others

By Distribution Channel

Online Retail

Offline Retail

Direct Sales

Wholesale Distributors

Others

By Material

Hydrogel Lenses

Silicone Hydrogel Lenses

Rigid Gas Permeable Materials

Others

By Age Group

Children

Teenagers

Adults

Seniors

Others

By Usage Frequency

Daily Wear

Extended Wear

Disposable

Others

By Price Range

Budget

Mid-Range

Premium

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Health, Ministry of Industry and Trade)

Manufacturers and Producers

Distributors and Retailers

Optometrists and Eye Care Professionals

Health Insurance Companies

Industry Associations (e.g., Vietnam Optical Association)

Pharmaceutical Companies

Players Mentioned in the Report:

Johnson & Johnson Vision Care

Bausch + Lomb

Alcon

CooperVision

Hoya Corporation

Menicon Co., Ltd.

EssilorLuxottica

CIBA Vision

Vision Direct

Eyeconic

Acuvue

FreshLook

Air Optix

Biofinity

SofLens

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Contact Lenses Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Contact Lenses Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Contact Lenses Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of vision disorders
3.1.2 Rising awareness about eye health
3.1.3 Growth in the cosmetic contact lenses segment
3.1.4 Technological advancements in lens manufacturing

3.2 Market Challenges

3.2.1 High competition from alternative vision correction methods
3.2.2 Regulatory hurdles in product approvals
3.2.3 Limited access to rural markets
3.2.4 Consumer misconceptions about contact lens safety

3.3 Market Opportunities

3.3.1 Expansion of e-commerce platforms for lens sales
3.3.2 Increasing demand for specialty lenses
3.3.3 Collaborations with healthcare providers
3.3.4 Growth in disposable lens usage

3.4 Market Trends

3.4.1 Shift towards daily disposable lenses
3.4.2 Rising popularity of colored contact lenses
3.4.3 Increased focus on sustainable and eco-friendly products
3.4.4 Integration of smart technology in lenses

3.5 Government Regulation

3.5.1 Stricter quality control measures for contact lenses
3.5.2 Mandatory labeling requirements for lens products
3.5.3 Regulations on advertising and marketing of contact lenses
3.5.4 Guidelines for the safe disposal of contact lenses

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Contact Lenses Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Contact Lenses Market Segmentation

8.1 By Type

8.1.1 Soft Contact Lenses
8.1.2 Rigid Gas Permeable Lenses
8.1.3 Scleral Lenses
8.1.4 Orthokeratology Lenses
8.1.5 Cosmetic Lenses
8.1.6 Others

8.2 By End-User

8.2.1 Retail Consumers
8.2.2 Eye Care Professionals
8.2.3 Hospitals and Clinics
8.2.4 Optical Stores
8.2.5 Others

8.3 By Distribution Channel

8.3.1 Online Retail
8.3.2 Offline Retail
8.3.3 Direct Sales
8.3.4 Wholesale Distributors
8.3.5 Others

8.4 By Material

8.4.1 Hydrogel Lenses
8.4.2 Silicone Hydrogel Lenses
8.4.3 Rigid Gas Permeable Materials
8.4.4 Others

8.5 By Age Group

8.5.1 Children
8.5.2 Teenagers
8.5.3 Adults
8.5.4 Seniors
8.5.5 Others

8.6 By Usage Frequency

8.6.1 Daily Wear
8.6.2 Extended Wear
8.6.3 Disposable
8.6.4 Others

8.7 By Price Range

8.7.1 Budget
8.7.2 Mid-Range
8.7.3 Premium
8.7.4 Others

9. Vietnam Contact Lenses Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification Index
9.2.8 Distribution Efficiency
9.2.9 Brand Recognition Score
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Johnson & Johnson Vision Care
9.5.2 Bausch + Lomb
9.5.3 Alcon
9.5.4 CooperVision
9.5.5 Hoya Corporation
9.5.6 Menicon Co., Ltd.
9.5.7 EssilorLuxottica
9.5.8 CIBA Vision
9.5.9 Vision Direct
9.5.10 Eyeconic
9.5.11 Acuvue
9.5.12 FreshLook
9.5.13 Air Optix
9.5.14 Biofinity
9.5.15 SofLens

10. Vietnam Contact Lenses Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for eye care
10.1.3 Collaboration with private sector
10.1.4 Evaluation criteria for suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in eye care facilities
10.2.2 Spending on public health campaigns
10.2.3 Partnerships with NGOs for outreach

10.3 Pain Point Analysis by End-User Category

10.3.1 Accessibility of quality lenses
10.3.2 Affordability of contact lenses
10.3.3 Awareness of lens care practices
10.3.4 Availability of specialized lenses

10.4 User Readiness for Adoption

10.4.1 Awareness of benefits of contact lenses
10.4.2 Readiness to switch from glasses
10.4.3 Acceptance of new technologies

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of lens performance
10.5.2 User feedback and satisfaction
10.5.3 Opportunities for product upgrades

11. Vietnam Contact Lenses Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Value proposition development

1.3 Revenue model identification

1.4 Key partnerships and resources

1.5 Customer segments and relationships

1.6 Channels for delivery

1.7 Cost structure analysis


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience identification

2.4 Communication strategies

2.5 Digital marketing initiatives


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups

3.2 Distribution channel optimization

3.3 Logistics and supply chain management


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands

4.3 Competitive pricing strategies


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Product development opportunities


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer engagement strategies


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains

7.3 Unique selling points


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Performance evaluation

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from local health authorities and optical associations
  • Review of market trends and consumer behavior studies published by Vietnamese universities
  • Examination of import/export data from the General Department of Customs of Vietnam

Primary Research

  • Interviews with optometrists and ophthalmologists to understand prescription trends
  • Surveys with contact lens retailers to gauge market demand and pricing strategies
  • Focus groups with consumers to assess preferences and brand perceptions

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including sales data and consumer surveys
  • Triangulation of insights from healthcare professionals, retailers, and consumers
  • Sanity checks through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national eye care statistics
  • Segmentation by product type (daily, bi-weekly, monthly lenses) and distribution channel
  • Incorporation of demographic data to project growth in urban vs. rural areas

Bottom-up Modeling

  • Volume estimates derived from sales data of leading contact lens brands in Vietnam
  • Cost analysis based on pricing strategies of local and international manufacturers
  • Calculation of market size using unit sales multiplied by average selling price

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating population growth and increasing eye care awareness
  • Scenario modeling based on potential regulatory changes affecting imports and sales
  • Baseline, optimistic, and pessimistic forecasts through 2030 based on market dynamics

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Optometrists and Ophthalmologists45Eye Care Professionals, Clinic Owners
Contact Lens Retailers60Store Managers, Sales Representatives
Consumers Using Contact Lenses120Regular Users, First-time Buyers
Healthcare Policy Makers35Government Officials, Health Advocates
Market Analysts and Researchers40Industry Analysts, Academic Researchers

Frequently Asked Questions

What is the current value of the Vietnam Contact Lenses Market?

The Vietnam Contact Lenses Market is valued at approximately USD 55 million, reflecting a significant growth trend driven by increasing awareness of eye health and a rise in vision-related issues among the population.

What factors are driving the growth of the contact lenses market in Vietnam?

Which cities are the primary markets for contact lenses in Vietnam?

What types of contact lenses are available in the Vietnam market?

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