Thailand Modular Construction Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Thailand modular construction market, worth THB 23 Bn, is driven by rapid urbanization and government initiatives, offering time savings of 45-60% over traditional methods.

Region:Asia

Author(s):Rebecca

Product Code:KRAB2044

Pages:97

Published On:January 2026

About the Report

Base Year 2025

Thailand Modular Construction Market Overview

  • The Thailand Modular Construction Market is valued at approximately THB 23 billion, based on a five-year historical analysis of the country’s prefabricated and modular construction output within the broader prefabricated construction market. This growth is primarily driven by increasing urbanization, government initiatives promoting sustainable building practices, and the rising demand for affordable housing solutions, in line with the broader prefabricated buildings market trends in Thailand. The modular construction approach offers significant time and cost savings—prefabricated technologies can reduce construction time by around 45–60% and construction waste by about 40% compared with traditional methods—making it an attractive option for developers and contractors in the region.
  • Key cities such as Bangkok, Chiang Mai, and Pattaya dominate the market due to their rapid urban development and infrastructure projects. Bangkok, as the capital, leads in construction activities, supported by a high concentration of prefabricated building approvals and large-scale housing programs in the metropolitan area. Chiang Mai and Pattaya are experiencing growth in tourism-driven accommodation and residential projects, which is accelerating the adoption of prefabricated and modular solutions for hotels, serviced apartments, and mid-market housing.
  • The regulatory environment for modular and prefabricated construction is primarily governed by the Building Control Act B.E. 2522 issued by the Ministry of Interior, which sets mandatory standards for design approvals, structural safety, fire protection, and material quality for all building systems, including factory-produced prefabricated and modular units, as well as by the Thai Industrial Standards (TIS) for precast concrete and structural components administered by the Thai Industrial Standards Institute under the Ministry of Industry, which define technical specifications, testing, and certification requirements for prefabricated structural elements used in modular projects.
Thailand Modular Construction Market Size

Thailand Modular Construction Market Segmentation

By Module Type:The modular construction market can be segmented into four main types: Permanent (Volumetric) Modules, Relocatable/Temporary Modules, Panelized Systems, and Hybrid/Semi-volumetric Systems. Each of these subsegments serves different construction needs, with Permanent Modules being the most widely adopted for multi-storey residential, hospitality, and commercial buildings due to their durability, structural integrity, and suitability for long-term use, while panelized and hybrid systems are increasingly used for mid-rise housing and institutional buildings where faster on-site assembly and flexibility in design are required.

Thailand Modular Construction Market segmentation by Module Type.

By End-use Industry:The end-use industry segmentation includes Residential (Single-family & Multi-family), Retail & Commercial, Office, Healthcare, Education, Hospitality, Industrial & Logistics, and Government & Institutional, consistent with the breakdown commonly used for Thailand’s prefabricated construction market. The Residential segment is currently leading the market as prefabrication has been increasingly adopted in affordable housing and mass housing schemes to reduce construction time and labor requirements, while commercial, office, and hospitality projects are using modular techniques to accelerate delivery and improve quality control.

Thailand Modular Construction Market segmentation by End-use Industry.

Thailand Modular Construction Market Competitive Landscape

The Thailand Modular Construction Market is characterized by a dynamic mix of regional and international players. Leading participants such as SCG Modular Building Solutions (Siam Cement Group), Pruksa Prefab / Pruksa Real Estate Public Company Limited, Italian-Thai Development Public Company Limited (Modular & Prefab Division), Pre-Built Public Company Limited, Sino-Thai Engineering & Construction Public Company Limited, Christiani & Nielsen (Thai) Public Company Limited, Powerline Engineering Public Company Limited, Team Prefab Co., Ltd., Modular Tech (Thailand) Co., Ltd., Thai Obayashi Corporation Ltd. (Industrialized & Modular Solutions), RITTA Co., Ltd. (Prefabricated & Modular Projects), Bouygues-Thai Ltd. (Off-site & Modular Construction), L&T Construction (Thailand Operations – Modular / Prefab Projects), Charoen Pokphand Group – Real Estate & Modular Housing Initiatives, and Emerging Local Modular Start-ups and SMEs contribute to innovation, geographic expansion, and service delivery in this space, with several firms investing in automated precast plants, steel modular systems, and integrated design–build capabilities to support the rising demand for prefabricated solutions.

SCG Modular Building Solutions

1913

Bangkok, Thailand

Pruksa Prefab

1993

Bangkok, Thailand

Italian-Thai Development

1958

Bangkok, Thailand

Pre-Built Public Company Limited

1994

Bangkok, Thailand

Sino-Thai Engineering & Construction

1962

Bangkok, Thailand

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Thailand Modular Construction Revenue (THB, Latest FY)

3-year Revenue CAGR from Modular Projects (%)

EBITDA Margin from Modular Business (%)

Order Backlog / Book-to-Bill Ratio (Modular Only)

Market Share in Thailand Modular Construction (%)

Thailand Modular Construction Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:Thailand's urban population is projected to reach 39 million, up from 37 million, according to the World Bank. This rapid urbanization drives the demand for efficient housing solutions. The government aims to accommodate this growth by promoting modular construction, which can be deployed quickly in urban areas. The need for affordable housing solutions in cities like Bangkok, where housing prices have surged by 15% over the last three years, further supports this trend.
  • Government Initiatives for Infrastructure Development:The Thai government has allocated approximately THB 1.5 trillion (around USD 43 billion) for infrastructure projects. This includes investments in transportation and public facilities, which are expected to incorporate modular construction techniques. The government's commitment to enhancing infrastructure is evident in its "Thailand 4.0" initiative, which aims to modernize the construction sector, thereby creating a conducive environment for modular construction growth.
  • Demand for Sustainable Building Solutions:With Thailand's commitment to reducing carbon emissions by 20-25% by 2030, there is a growing demand for sustainable building solutions. Modular construction offers energy-efficient designs and reduced waste, aligning with the country's environmental goals. The Ministry of Energy reported that energy-efficient buildings can reduce energy consumption by up to 30%, making modular construction an attractive option for developers looking to meet sustainability standards and consumer preferences.

Market Challenges

  • Limited Awareness of Modular Construction Benefits:Despite its advantages, awareness of modular construction remains low among stakeholders in Thailand. A survey by the Construction Industry Development Authority found that only 30% of construction firms are familiar with modular techniques. This lack of knowledge hinders adoption, as many developers continue to rely on traditional methods, which can be slower and more costly. Educational initiatives are needed to bridge this knowledge gap and promote the benefits of modular construction.
  • Regulatory Hurdles in Construction Standards:The modular construction sector faces significant regulatory challenges, with existing building codes often not accommodating prefabricated structures. The Thai government is currently reviewing these codes, but the process is slow. As of now, only 40% of local governments have updated their regulations to include modular construction standards. This inconsistency creates uncertainty for investors and developers, potentially stalling project timelines and increasing costs.

Thailand Modular Construction Market Future Outlook

The future of the modular construction market in Thailand appears promising, driven by urbanization and government support for infrastructure development. As awareness of modular benefits grows, more stakeholders are likely to adopt these methods. Additionally, the integration of smart technologies and sustainable practices will further enhance the appeal of modular construction. In future, the market is expected to see significant advancements, particularly in energy efficiency and design innovation, positioning Thailand as a leader in modern construction practices in Southeast Asia.

Market Opportunities

  • Expansion in Residential Housing Projects:The Thai government aims to construct 1 million affordable housing units. Modular construction can significantly reduce build time and costs, making it an ideal solution for meeting this target. This presents a substantial opportunity for companies specializing in modular techniques to partner with the government and private developers to fulfill housing demands efficiently.
  • Collaboration with Local Governments:Local governments are increasingly seeking innovative construction solutions to address urban challenges. Collaborating with these entities can open new avenues for modular construction firms. By aligning with local initiatives, companies can leverage government funding and support, enhancing their market presence and driving growth in the modular construction sector.

Scope of the Report

SegmentSub-Segments
By Module Type

Permanent (Volumetric) Modules

Relocatable/Temporary Modules

Panelized Systems

Hybrid/Semi-volumetric Systems

By End-use Industry

Residential (Single-family & Multi-family)

Retail & Commercial

Office

Healthcare

Education

Hospitality

Industrial & Logistics

Government & Institutional

By Construction Method

Fully Off-site Modular Construction

Partially Off-site / Hybrid Construction

On-site Modular Assembly

By Material

Steel

Concrete

Wood

Other Materials (Aluminium, Composites, etc.)

By Application

Building Superstructure

Roof & Floor Systems

Interior Room Modules

Exterior Walls, Columns & Beams

By Project Size

Small Projects (< THB 50 million)

Medium Projects (THB 50–250 million)

Large Projects (> THB 250 million)

By Region

Bangkok Metropolitan Region

Central Thailand (Excl. BMR)

Northern Thailand

Northeastern Thailand

Southern Thailand

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Interior, Ministry of Industry)

Manufacturers and Producers of Modular Construction Materials

Construction and Engineering Firms

Real Estate Developers

Architectural and Design Firms

Building Contractors

Financial Institutions and Banks

Players Mentioned in the Report:

SCG Modular Building Solutions (Siam Cement Group)

Pruksa Prefab / Pruksa Real Estate Public Company Limited

Italian-Thai Development Public Company Limited (Modular & Prefab Division)

Pre-Built Public Company Limited

Sino-Thai Engineering & Construction Public Company Limited

Christiani & Nielsen (Thai) Public Company Limited

Powerline Engineering Public Company Limited

Team Prefab Co., Ltd.

Modular Tech (Thailand) Co., Ltd.

Thai Obayashi Corporation Ltd. (Industrialized & Modular Solutions)

RITTA Co., Ltd. (Prefabricated & Modular Projects)

Bouygues-Thai Ltd. (Off-site & Modular Construction)

L&T Construction (Thailand Operations Modular / Prefab Projects)

Charoen Pokphand Group Real Estate & Modular Housing Initiatives

Emerging Local Modular Start-ups and SMEs (Selected Case Examples)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Modular Construction Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Modular Construction Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Modular Construction Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Government Initiatives for Infrastructure Development
3.1.3 Demand for Sustainable Building Solutions
3.1.4 Cost Efficiency in Construction Processes

3.2 Market Challenges

3.2.1 Limited Awareness of Modular Construction Benefits
3.2.2 Regulatory Hurdles in Construction Standards
3.2.3 Competition from Traditional Construction Methods
3.2.4 Supply Chain Disruptions

3.3 Market Opportunities

3.3.1 Expansion in Residential Housing Projects
3.3.2 Adoption of Smart Building Technologies
3.3.3 Collaboration with Local Governments
3.3.4 Export Potential to Neighboring Countries

3.4 Market Trends

3.4.1 Rise of Prefabricated Building Components
3.4.2 Integration of IoT in Construction
3.4.3 Focus on Energy-Efficient Designs
3.4.4 Shift Towards Circular Economy Practices

3.5 Government Regulation

3.5.1 Building Code Revisions
3.5.2 Incentives for Green Building Practices
3.5.3 Safety Standards for Modular Construction
3.5.4 Environmental Impact Assessments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Modular Construction Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Modular Construction Market Segmentation

8.1 By Module Type

8.1.1 Permanent (Volumetric) Modules
8.1.2 Relocatable/Temporary Modules
8.1.3 Panelized Systems
8.1.4 Hybrid/Semi-volumetric Systems

8.2 By End-use Industry

8.2.1 Residential (Single-family & Multi-family)
8.2.2 Retail & Commercial
8.2.3 Office
8.2.4 Healthcare
8.2.5 Education
8.2.6 Hospitality
8.2.7 Industrial & Logistics
8.2.8 Government & Institutional

8.3 By Construction Method

8.3.1 Fully Off-site Modular Construction
8.3.2 Partially Off-site / Hybrid Construction
8.3.3 On-site Modular Assembly

8.4 By Material

8.4.1 Steel
8.4.2 Concrete
8.4.3 Wood
8.4.4 Other Materials (Aluminium, Composites, etc.)

8.5 By Application

8.5.1 Building Superstructure
8.5.2 Roof & Floor Systems
8.5.3 Interior Room Modules
8.5.4 Exterior Walls, Columns & Beams

8.6 By Project Size

8.6.1 Small Projects (< THB 50 million)
8.6.2 Medium Projects (THB 50–250 million)
8.6.3 Large Projects (> THB 250 million)

8.7 By Region

8.7.1 Bangkok Metropolitan Region
8.7.2 Central Thailand (Excl. BMR)
8.7.3 Northern Thailand
8.7.4 Northeastern Thailand
8.7.5 Southern Thailand

9. Thailand Modular Construction Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Thailand Modular Construction Revenue (THB, Latest FY)
9.2.4 3-year Revenue CAGR from Modular Projects (%)
9.2.5 EBITDA Margin from Modular Business (%)
9.2.6 Order Backlog / Book-to-Bill Ratio (Modular Only)
9.2.7 Market Share in Thailand Modular Construction (%)
9.2.8 Average Contract Value per Modular Project (THB)
9.2.9 Average Project Completion Time vs Contracted Schedule (%)
9.2.10 Bid Win Rate in Public & Private Tenders (%)
9.2.11 Capacity Utilization of Modular Manufacturing Facilities (%)
9.2.12 Capex Intensity (Capex / Modular Revenue, %)
9.2.13 R&D / Innovation Spend (% of Modular Revenue)
9.2.14 Health & Safety Performance (Recordable Incident Rate)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 SCG Modular Building Solutions (Siam Cement Group)
9.5.2 Pruksa Prefab / Pruksa Real Estate Public Company Limited
9.5.3 Italian-Thai Development Public Company Limited (Modular & Prefab Division)
9.5.4 Pre-Built Public Company Limited
9.5.5 Sino-Thai Engineering & Construction Public Company Limited
9.5.6 Christiani & Nielsen (Thai) Public Company Limited
9.5.7 Powerline Engineering Public Company Limited
9.5.8 Team Prefab Co., Ltd.
9.5.9 Modular Tech (Thailand) Co., Ltd.
9.5.10 Thai Obayashi Corporation Ltd. (Industrialized & Modular Solutions)
9.5.11 RITTA Co., Ltd. (Prefabricated & Modular Projects)
9.5.12 Bouygues-Thai Ltd. (Off-site & Modular Construction)
9.5.13 L&T Construction (Thailand Operations – Modular / Prefab Projects)
9.5.14 Charoen Pokphand Group – Real Estate & Modular Housing Initiatives
9.5.15 Emerging Local Modular Start-ups and SMEs (Selected Case Examples)

10. Thailand Modular Construction Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Interior
10.1.2 Ministry of Education
10.1.3 Ministry of Public Health
10.1.4 Ministry of Transport

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Modular Construction
10.2.2 Budget Allocations for Infrastructure Projects
10.2.3 Corporate Partnerships in Modular Projects
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Residential Users
10.3.2 Commercial Developers
10.3.3 Government Agencies
10.3.4 Industrial Clients

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Training and Support Needs
10.4.3 Financial Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Cost Savings Analysis
10.5.2 Performance Metrics
10.5.3 Scalability of Modular Solutions
10.5.4 Others

11. Thailand Modular Construction Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure Analysis

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from government agencies and construction associations in Thailand
  • Review of market trends and forecasts from academic journals and trade publications
  • Examination of regulatory frameworks and policies affecting modular construction in Thailand

Primary Research

  • Interviews with key stakeholders including architects, contractors, and developers involved in modular construction
  • Surveys targeting project managers and engineers to gather insights on project execution and challenges
  • Focus group discussions with industry experts to explore emerging trends and technologies in modular construction

Validation & Triangulation

  • Cross-validation of findings through comparison with international modular construction case studies
  • Triangulation of data from primary interviews and secondary sources to ensure consistency
  • Sanity checks conducted through expert panel reviews to validate assumptions and projections

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national construction spending and modular construction adoption rates
  • Segmentation of the market by residential, commercial, and industrial applications
  • Incorporation of government initiatives promoting sustainable building practices

Bottom-up Modeling

  • Collection of data on project costs and timelines from completed modular construction projects
  • Estimation of market share for leading modular construction firms based on project volume
  • Analysis of material costs and labor rates specific to modular construction in Thailand

Forecasting & Scenario Analysis

  • Development of growth projections based on historical data and current market trends
  • Scenario analysis considering factors such as economic growth, urbanization, and regulatory changes
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Modular Projects100Architects, Home Builders, Project Managers
Commercial Modular Developments80Real Estate Developers, Construction Managers
Industrial Modular Solutions70Facility Managers, Operations Directors
Regulatory Compliance in Modular Construction60Policymakers, Regulatory Affairs Specialists
Technological Innovations in Modular Construction90R&D Managers, Technology Consultants

Frequently Asked Questions

What is the current value of the Thailand Modular Construction Market?

The Thailand Modular Construction Market is valued at approximately THB 23 billion, driven by urbanization, government initiatives for sustainable building, and the demand for affordable housing solutions. This market is part of the broader prefabricated construction sector in Thailand.

What are the main drivers of growth in the Thailand Modular Construction Market?

Which cities in Thailand are leading in modular construction?

What types of modular construction modules are available in Thailand?

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