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Vietnam animal health market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

Vietnam animal health market, valued at USD 195 million, is growing due to increasing livestock, pet ownership, and awareness of animal welfare.

Region:Asia

Author(s):Rebecca

Product Code:KRAC9687

Pages:90

Published On:November 2025

About the Report

Base Year 2024

Vietnam Animal Health Market Overview

  • The Vietnam Animal Health Market is valued at USD 195 million, based on a five-year historical analysis. This growth is primarily driven by increasing livestock production, rising pet ownership, and heightened awareness of animal health and welfare. The demand for veterinary products, including vaccines and pharmaceuticals, has surged as farmers and pet owners seek to improve animal health and productivity. Key growth drivers include the expansion of commercial farming, government investment in veterinary infrastructure, and the adoption of preventive healthcare practices among livestock producers and pet owners. The convergence of biotechnology and digital tools is also reshaping animal healthcare delivery in Vietnam .
  • Key players in this market include Ho Chi Minh City, Hanoi, and Da Nang, which dominate due to their large populations, significant agricultural activities, and the presence of major veterinary service providers. These cities serve as hubs for distribution and innovation in animal health products, facilitating access to veterinary care and products for both livestock and companion animals. Additionally, provinces such as Tây Ninh are emerging as centers for high-tech and sustainable livestock farming, supported by robust policy initiatives and investment in modern animal husbandry .
  • The regulation of veterinary medicines in Vietnam is governed by Circular No. 13/2016/TT-BNNPTNT, issued by the Ministry of Agriculture and Rural Development. This regulation mandates that all veterinary medicines must be registered with the Ministry prior to distribution, ensuring safety, efficacy, and quality standards. The regulation outlines procedures for registration, labeling, and post-market surveillance, and is periodically updated to align with international standards .
Vietnam Animal Health Market Size

Vietnam Animal Health Market Segmentation

By Type:The market can be segmented into various types, including vaccines, pharmaceuticals, feed additives, diagnostics, medical devices, and others. Each of these subsegments plays a crucial role in maintaining animal health and productivity. Vaccines are essential for disease prevention, while pharmaceuticals are used for treatment. Feed additives enhance nutrition, diagnostics aid in disease detection, and medical devices support veterinary practices. The demand for feed additives and diagnostics is rising as producers focus on disease prevention and early detection to maximize productivity and minimize losses .

Vietnam Animal Health Market segmentation by Type.

By Animal Type:The market is also segmented by animal type, which includes livestock (cattle, swine, poultry), companion animals (dogs, cats), aquaculture (fish, shrimp), and others (avian, small mammals). Livestock remains the dominant segment due to the high demand for meat and dairy products, while companion animals are gaining traction as pet ownership increases. The aquaculture sector is also expanding, reflecting Vietnam's leading position in global seafood exports and the growing need for aquatic animal health products .

Vietnam Animal Health Market segmentation by Animal Type.

Vietnam Animal Health Market Competitive Landscape

The Vietnam Animal Health Market is characterized by a dynamic mix of regional and international players. Leading participants such as Zoetis Vietnam, Merck Animal Health (MSD Animal Health Vietnam), Boehringer Ingelheim Vietnam, Elanco Animal Health Vietnam, Vemedim Corporation, Viphavet Co., Ltd., Vetoquinol Vietnam, Huvepharma Vietnam, Dechra Veterinary Products, Phibro Animal Health Vietnam, Bio-Pharmachemie, Intervet Vietnam, Alltech Vietnam, Neogen Corporation, GreenVet Joint Stock Company contribute to innovation, geographic expansion, and service delivery in this space.

Zoetis Vietnam

1952

Ho Chi Minh City, Vietnam

Merck Animal Health

1891

Hanoi, Vietnam

Boehringer Ingelheim Vietnam

1885

Ho Chi Minh City, Vietnam

Elanco Animal Health Vietnam

1954

Ho Chi Minh City, Vietnam

Vemedim Corporation

2000

Hanoi, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (annual %)

Market Penetration Rate (share of target animal population)

Customer Retention Rate (% repeat clients/farms)

Product Portfolio Breadth (number of SKUs, product categories)

Pricing Strategy (premium, value, economy)

Vietnam Animal Health Market Industry Analysis

Growth Drivers

  • Increasing Livestock Production:Vietnam's livestock sector is projected to produce approximately 5.5 million tons of pork and 1.2 million tons of beef in future, reflecting a steady increase in demand for animal health products. The country's livestock population is expected to reach approximately 28 million pigs and 6 million cattle, driven by rising consumer demand for meat. This growth necessitates enhanced veterinary care and health products, creating a robust market for animal health services and products.
  • Rising Pet Ownership:The pet population in Vietnam is estimated to exceed 8 million in future, with a significant increase in pet ownership among urban households. This trend is accompanied by a growing willingness to spend on pet health, with expenditures on veterinary services and products projected to reach over 1 trillion VND. The increasing focus on pet wellness and preventive care is driving demand for high-quality animal health products, thus expanding the market.
  • Growing Awareness of Animal Health:Awareness campaigns and educational initiatives have led to a notable increase in understanding of animal health among farmers and pet owners. In future, it is estimated that approximately 65% of livestock farmers will adopt preventive health measures, up from about 50% previously. This shift is expected to drive demand for vaccines, supplements, and veterinary services, significantly contributing to the growth of the animal health market in Vietnam.

Market Challenges

  • Limited Access to Veterinary Services:Approximately 60% of rural areas in Vietnam lack adequate veterinary services, which poses a significant challenge to animal health. The shortage of qualified veterinarians, particularly in remote regions, limits farmers' ability to access essential health care for their livestock. This gap in service availability can lead to increased disease prevalence and reduced productivity, hindering market growth.
  • High Cost of Animal Health Products:The average cost of veterinary medicines and health products in Vietnam is rising, with some essential vaccines priced at 200,000 VND per dose. This increase can be prohibitive for small-scale farmers, who often operate on tight margins. As a result, many may forgo necessary treatments, leading to poorer animal health outcomes and limiting the overall market potential for animal health products.

Vietnam Animal Health Market Future Outlook

The Vietnam animal health market is poised for significant transformation, driven by technological advancements and changing consumer preferences. The shift towards preventive healthcare and the adoption of digital veterinary services are expected to enhance service delivery and product accessibility. Additionally, the increasing focus on sustainability in animal farming practices will likely shape product development and regulatory frameworks, fostering a more resilient and innovative market landscape in future.

Market Opportunities

  • Expansion of Veterinary Services:There is a substantial opportunity to expand veterinary services in underserved rural areas, where access is currently limited. By establishing mobile clinics and telemedicine options, service providers can reach more farmers, improving animal health outcomes and increasing market penetration for veterinary products.
  • Development of Innovative Products:The demand for innovative animal health products, such as organic supplements and disease-resistant vaccines, is on the rise. Companies that invest in research and development to create effective, sustainable solutions will likely capture a significant share of the market, catering to the evolving needs of both livestock and pet owners.

Scope of the Report

SegmentSub-Segments
By Type

Vaccines

Pharmaceuticals

Feed additives

Diagnostics

Medical devices

Others

By Animal Type

Livestock (cattle, swine, poultry)

Companion animals (dogs, cats)

Aquaculture (fish, shrimp)

Others (avian, small mammals)

By Distribution Channel

Veterinary clinics & hospitals

Online platforms/e-commerce

Pharmacies & drug stores

Direct sales (to farms, institutions)

Pet shops & specialty stores

Others

By Product Formulation

Injectable

Oral (tablets, liquids, powders)

Topical (ointments, sprays)

Others

By End-User

Commercial farmers

Pet owners

Aquaculture operators

Veterinary professionals

Others

By Region

Northern Vietnam

Central Vietnam

Southern Vietnam

Mekong Delta

Others

By Regulatory Compliance

Local regulations

International standards

Certification requirements

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Rural Development, Department of Animal Health)

Manufacturers and Producers

Distributors and Retailers

Veterinary Clinics and Animal Hospitals

Animal Feed Companies

Pharmaceutical Companies

Industry Associations (e.g., Vietnam Animal Health Association)

Players Mentioned in the Report:

Zoetis Vietnam

Merck Animal Health (MSD Animal Health Vietnam)

Boehringer Ingelheim Vietnam

Elanco Animal Health Vietnam

Vemedim Corporation

Viphavet Co., Ltd.

Vetoquinol Vietnam

Huvepharma Vietnam

Dechra Veterinary Products

Phibro Animal Health Vietnam

Bio-Pharmachemie

Intervet Vietnam

Alltech Vietnam

Neogen Corporation

GreenVet Joint Stock Company

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Animal Health Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Animal Health Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Animal Health Market Analysis

3.1 Growth Drivers

3.1.1 Increasing livestock production
3.1.2 Rising pet ownership
3.1.3 Growing awareness of animal health
3.1.4 Government initiatives for disease control

3.2 Market Challenges

3.2.1 Limited access to veterinary services
3.2.2 High cost of animal health products
3.2.3 Regulatory hurdles
3.2.4 Lack of awareness among farmers

3.3 Market Opportunities

3.3.1 Expansion of veterinary services
3.3.2 Development of innovative products
3.3.3 Increasing demand for organic animal products
3.3.4 Investment in research and development

3.4 Market Trends

3.4.1 Shift towards preventive healthcare
3.4.2 Adoption of digital veterinary services
3.4.3 Growth in e-commerce for animal health products
3.4.4 Increasing focus on sustainability

3.5 Government Regulation

3.5.1 Veterinary drug regulations
3.5.2 Animal welfare laws
3.5.3 Import/export regulations for animal products
3.5.4 Biosecurity measures

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Animal Health Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Animal Health Market Segmentation

8.1 By Type

8.1.1 Vaccines
8.1.2 Pharmaceuticals
8.1.3 Feed additives
8.1.4 Diagnostics
8.1.5 Medical devices
8.1.6 Others

8.2 By Animal Type

8.2.1 Livestock (cattle, swine, poultry)
8.2.2 Companion animals (dogs, cats)
8.2.3 Aquaculture (fish, shrimp)
8.2.4 Others (avian, small mammals)

8.3 By Distribution Channel

8.3.1 Veterinary clinics & hospitals
8.3.2 Online platforms/e-commerce
8.3.3 Pharmacies & drug stores
8.3.4 Direct sales (to farms, institutions)
8.3.5 Pet shops & specialty stores
8.3.6 Others

8.4 By Product Formulation

8.4.1 Injectable
8.4.2 Oral (tablets, liquids, powders)
8.4.3 Topical (ointments, sprays)
8.4.4 Others

8.5 By End-User

8.5.1 Commercial farmers
8.5.2 Pet owners
8.5.3 Aquaculture operators
8.5.4 Veterinary professionals
8.5.5 Others

8.6 By Region

8.6.1 Northern Vietnam
8.6.2 Central Vietnam
8.6.3 Southern Vietnam
8.6.4 Mekong Delta
8.6.5 Others

8.7 By Regulatory Compliance

8.7.1 Local regulations
8.7.2 International standards
8.7.3 Certification requirements
8.7.4 Others

9. Vietnam Animal Health Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (annual %)
9.2.4 Market Penetration Rate (share of target animal population)
9.2.5 Customer Retention Rate (% repeat clients/farms)
9.2.6 Product Portfolio Breadth (number of SKUs, product categories)
9.2.7 Pricing Strategy (premium, value, economy)
9.2.8 Distribution Coverage (number of provinces, channels served)
9.2.9 Brand Recognition Score (survey-based index)
9.2.10 R&D/Innovation Index (patents, new launches per year)
9.2.11 Regulatory Compliance Record (certifications, recalls)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Zoetis Vietnam
9.5.2 Merck Animal Health (MSD Animal Health Vietnam)
9.5.3 Boehringer Ingelheim Vietnam
9.5.4 Elanco Animal Health Vietnam
9.5.5 Vemedim Corporation
9.5.6 Viphavet Co., Ltd.
9.5.7 Vetoquinol Vietnam
9.5.8 Huvepharma Vietnam
9.5.9 Dechra Veterinary Products
9.5.10 Phibro Animal Health Vietnam
9.5.11 Bio-Pharmachemie
9.5.12 Intervet Vietnam
9.5.13 Alltech Vietnam
9.5.14 Neogen Corporation
9.5.15 GreenVet Joint Stock Company

10. Vietnam Animal Health Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture and Rural Development
10.1.2 Ministry of Health
10.1.3 Ministry of Industry and Trade
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in veterinary infrastructure
10.2.2 Spending on animal health technologies
10.2.3 Budget allocation for disease control
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Livestock farmers
10.3.2 Pet owners
10.3.3 Aquaculture businesses
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of animal health products
10.4.2 Training and education needs
10.4.3 Financial readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of health outcomes
10.5.2 Cost savings analysis
10.5.3 Expansion into new markets
10.5.4 Others

11. Vietnam Animal Health Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on animal health regulations and policies in Vietnam
  • Review of industry publications and market reports from veterinary associations
  • Examination of trade statistics and import/export data related to animal health products

Primary Research

  • Interviews with veterinarians and animal health professionals across various regions
  • Surveys targeting livestock farmers to understand their health management practices
  • Focus groups with distributors and retailers of veterinary products

Validation & Triangulation

  • Cross-validation of findings through multiple expert interviews and field observations
  • Triangulation of data from government sources, industry reports, and primary research
  • Sanity checks conducted through expert panel discussions to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national livestock population and health expenditure
  • Segmentation of the market by product type, including vaccines, pharmaceuticals, and feed additives
  • Incorporation of growth trends in the livestock sector and emerging health challenges

Bottom-up Modeling

  • Collection of sales data from leading animal health product manufacturers
  • Estimation of market share based on distribution channels and regional sales performance
  • Volume and pricing analysis for key product categories to derive revenue estimates

Forecasting & Scenario Analysis

  • Development of forecasts based on historical growth rates and market dynamics
  • Scenario analysis considering factors such as disease outbreaks and regulatory changes
  • Projections for market growth through 2030 under various economic conditions

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Veterinary Clinics60Veterinarians, Clinic Managers
Livestock Farmers90Farm Owners, Animal Health Managers
Animal Health Product Distributors40Sales Representatives, Distribution Managers
Regulatory Bodies45Policy Makers, Regulatory Officers
Research Institutions50Animal Health Researchers, Academics

Frequently Asked Questions

What is the current value of the Vietnam Animal Health Market?

The Vietnam Animal Health Market is valued at approximately USD 195 million, driven by increasing livestock production, rising pet ownership, and greater awareness of animal health and welfare among farmers and pet owners.

What are the key growth drivers in the Vietnam Animal Health Market?

Which cities are the main hubs for the Vietnam Animal Health Market?

What types of products are included in the Vietnam Animal Health Market?

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