Vietnam Shared Vehicles Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Vietnam shared vehicles market, valued at USD 1.5 billion, grows with urban demand and eco-friendly trends, dominated by ride-hailing in cities like Ho Chi Minh and Hanoi.

Region:Asia

Author(s):Rebecca

Product Code:KRAE3007

Pages:89

Published On:February 2026

About the Report

Base Year 2024

Vietnam Shared Vehicles Market Overview

  • The Vietnam Shared Vehicles Market is valued at USD 1.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing urban population, rising disposable incomes, and a shift towards sustainable transportation solutions. The demand for shared mobility services has surged as consumers seek cost-effective and convenient alternatives to traditional vehicle ownership.
  • Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their high population density and traffic congestion. These urban centers have seen a rapid increase in shared vehicle services, supported by a tech-savvy population that embraces mobile applications for transportation. The growing trend of urbanization further fuels the demand for shared mobility solutions in these regions.
  • In 2023, the Vietnamese government implemented regulations to promote shared mobility, including a framework for ride-hailing services. This regulation mandates that all ride-hailing companies must register with local authorities and comply with safety standards, ensuring a safer and more reliable service for consumers. The initiative aims to enhance the overall quality of shared transportation services in the country.
Vietnam Shared Vehicles Market Size

Vietnam Shared Vehicles Market Segmentation

By Type:This segmentation includes various modes of shared vehicles, reflecting the diverse preferences of consumers. The subsegments are Car Sharing, Bike Sharing, Scooter Sharing, Ride-Hailing Services, and Others. Among these, Ride-Hailing Services dominate the market due to their convenience and widespread adoption, particularly in urban areas where traditional transport options may be limited.

Vietnam Shared Vehicles Market segmentation by Type.

By End-User:This segmentation categorizes users of shared vehicles into Individual Consumers, Corporates, Government Agencies, Tourists, and Others. Individual Consumers represent the largest segment, driven by the increasing preference for flexible and cost-effective transportation solutions. The rise in urban mobility challenges has led to a significant shift towards shared services among everyday users.

Vietnam Shared Vehicles Market segmentation by End-User.

Vietnam Shared Vehicles Market Competitive Landscape

The Vietnam Shared Vehicles Market is characterized by a dynamic mix of regional and international players. Leading participants such as Grab, Go-Viet, Be Group, FastGo, Uber (now part of Grab), Gojek, Momo, ZaloPay, VinFast, TNG Holdings Vietnam, Vinasun, Mai Linh, Thue Xe, Xe Chia Se, Viettel contribute to innovation, geographic expansion, and service delivery in this space.

Grab

2012

Singapore

Go-Viet

2018

Ho Chi Minh City, Vietnam

Be Group

2018

Ho Chi Minh City, Vietnam

FastGo

2018

Hanoi, Vietnam

Vinasun

1995

Ho Chi Minh City, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Customer Acquisition Cost

Market Penetration Rate

Customer Retention Rate

Fleet Utilization Rate

Vietnam Shared Vehicles Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:Vietnam's urban population is projected to reach 50% in the future, up from 37% in 2020, according to the World Bank. This rapid urbanization drives the demand for shared vehicles, as cities become congested and public transport systems struggle to keep pace. The urban population growth translates to an additional 10 million people living in cities, creating a significant market for shared mobility solutions that alleviate traffic and reduce pollution.
  • Rising Demand for Eco-Friendly Transportation:The Vietnamese government aims to reduce greenhouse gas emissions by 8% in the future, promoting eco-friendly transportation options. In the future, the demand for electric vehicles (EVs) is expected to increase by 20%, driven by consumer awareness and government incentives. This shift towards sustainable transport solutions is fostering the growth of shared vehicle services, particularly those utilizing electric and hybrid models, which align with environmental goals.
  • Government Support for Shared Mobility:The Vietnamese government has introduced policies to support shared mobility, including tax incentives and funding for infrastructure development. In the future, the government plans to allocate approximately $500 million to enhance urban transport systems, which will facilitate the growth of shared vehicle services. This support is crucial for establishing a regulatory framework that encourages investment and innovation in the shared mobility sector.

Market Challenges

  • Regulatory Hurdles:The shared vehicle market in Vietnam faces significant regulatory challenges, including unclear licensing requirements and safety standards. As of the future, only 30% of shared vehicle operators comply with existing regulations, leading to operational inefficiencies. The lack of a cohesive regulatory framework hampers market entry for new players and creates uncertainty for existing operators, stifling innovation and growth in the sector.
  • Competition from Traditional Transportation:Traditional transportation modes, such as taxis and buses, continue to dominate the market, with over 70% of urban commuters relying on them in the future. This entrenched preference poses a challenge for shared vehicle services, which must compete on price, convenience, and reliability. The strong presence of established players makes it difficult for new entrants to gain market share, limiting the growth potential of shared mobility solutions.

Vietnam Shared Vehicles Market Future Outlook

The future of the Vietnam shared vehicles market appears promising, driven by increasing urbanization and a growing emphasis on sustainability. As the government continues to invest in infrastructure and regulatory frameworks, shared mobility solutions are expected to gain traction. The integration of technology, such as mobile apps and autonomous vehicles, will further enhance user experience. Additionally, partnerships with local businesses will create synergies that expand service offerings, making shared vehicles a more attractive option for urban commuters in the coming years.

Market Opportunities

  • Expansion of Electric Vehicle (EV) Sharing:With the Vietnamese government targeting 1 million EVs on the road in the future, the EV sharing segment presents a lucrative opportunity. In the future, the number of EV-sharing services is expected to double, catering to environmentally conscious consumers and aligning with national sustainability goals, thus enhancing market growth.
  • Integration with Public Transport Systems:The integration of shared vehicles with public transport systems can enhance overall mobility. In the future, cities like Ho Chi Minh and Hanoi are expected to implement pilot programs that connect shared vehicles with bus and metro services, improving accessibility and convenience for commuters, thereby increasing the adoption of shared mobility solutions.

Scope of the Report

SegmentSub-Segments
By Type

Car Sharing

Bike Sharing

Scooter Sharing

Ride-Hailing Services

Others

By End-User

Individual Consumers

Corporates

Government Agencies

Tourists

Others

By Vehicle Ownership Model

Peer-to-Peer Sharing

Fleet Management

Subscription Services

Others

By Geographic Coverage

Urban Areas

Suburban Areas

Rural Areas

Others

By Payment Model

Pay-Per-Use

Subscription-Based

Membership Plans

Others

By Vehicle Type

Electric Vehicles

Hybrid Vehicles

Conventional Vehicles

Others

By Service Type

On-Demand Services

Scheduled Services

Corporate Services

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Transport, Ministry of Industry and Trade)

Manufacturers and Producers

Distributors and Retailers

Shared Mobility Service Providers

Technology Providers

Industry Associations (e.g., Vietnam Automobile Manufacturers Association)

Financial Institutions

Players Mentioned in the Report:

Grab

Go-Viet

Be Group

FastGo

Uber (now part of Grab)

Gojek

Momo

ZaloPay

VinFast

TNG Holdings Vietnam

Vinasun

Mai Linh

Thue Xe

Xe Chia Se

Viettel

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Shared Vehicles Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Shared Vehicles Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Shared Vehicles Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Rising Demand for Eco-Friendly Transportation
3.1.3 Government Support for Shared Mobility
3.1.4 Technological Advancements in Vehicle Sharing

3.2 Market Challenges

3.2.1 Regulatory Hurdles
3.2.2 Competition from Traditional Transportation
3.2.3 Infrastructure Limitations
3.2.4 Consumer Awareness and Acceptance

3.3 Market Opportunities

3.3.1 Expansion of Electric Vehicle (EV) Sharing
3.3.2 Integration with Public Transport Systems
3.3.3 Development of Smart City Initiatives
3.3.4 Partnerships with Local Businesses

3.4 Market Trends

3.4.1 Growth of Mobile Apps for Vehicle Sharing
3.4.2 Shift Towards Subscription-Based Models
3.4.3 Increasing Focus on Sustainability
3.4.4 Rise of Autonomous Shared Vehicles

3.5 Government Regulation

3.5.1 Licensing Requirements for Operators
3.5.2 Safety Standards for Shared Vehicles
3.5.3 Emission Regulations
3.5.4 Incentives for Electric Vehicle Adoption

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Shared Vehicles Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Shared Vehicles Market Segmentation

8.1 By Type

8.1.1 Car Sharing
8.1.2 Bike Sharing
8.1.3 Scooter Sharing
8.1.4 Ride-Hailing Services
8.1.5 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporates
8.2.3 Government Agencies
8.2.4 Tourists
8.2.5 Others

8.3 By Vehicle Ownership Model

8.3.1 Peer-to-Peer Sharing
8.3.2 Fleet Management
8.3.3 Subscription Services
8.3.4 Others

8.4 By Geographic Coverage

8.4.1 Urban Areas
8.4.2 Suburban Areas
8.4.3 Rural Areas
8.4.4 Others

8.5 By Payment Model

8.5.1 Pay-Per-Use
8.5.2 Subscription-Based
8.5.3 Membership Plans
8.5.4 Others

8.6 By Vehicle Type

8.6.1 Electric Vehicles
8.6.2 Hybrid Vehicles
8.6.3 Conventional Vehicles
8.6.4 Others

8.7 By Service Type

8.7.1 On-Demand Services
8.7.2 Scheduled Services
8.7.3 Corporate Services
8.7.4 Others

9. Vietnam Shared Vehicles Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Customer Acquisition Cost
9.2.5 Market Penetration Rate
9.2.6 Customer Retention Rate
9.2.7 Fleet Utilization Rate
9.2.8 Pricing Strategy
9.2.9 Average Trip Duration
9.2.10 User Satisfaction Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Grab
9.5.2 Go-Viet
9.5.3 Be Group
9.5.4 FastGo
9.5.5 Uber (now part of Grab)
9.5.6 Gojek
9.5.7 Momo
9.5.8 ZaloPay
9.5.9 VinFast
9.5.10 TNG Holdings Vietnam
9.5.11 Vinasun
9.5.12 Mai Linh
9.5.13 Thue Xe
9.5.14 Xe Chia Se
9.5.15 Viettel

10. Vietnam Shared Vehicles Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Transport
10.1.2 Ministry of Finance
10.1.3 Ministry of Environment
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Shared Mobility Solutions
10.2.2 Budget Allocation for Green Initiatives
10.2.3 Partnerships with Shared Vehicle Providers
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Individual Users
10.3.2 Corporate Clients
10.3.3 Government Entities
10.3.4 Tourists

10.4 User Readiness for Adoption

10.4.1 Awareness of Shared Mobility Benefits
10.4.2 Accessibility of Services
10.4.3 Affordability of Options
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Cost Savings Analysis
10.5.2 User Experience Feedback
10.5.3 Expansion into New Markets
10.5.4 Others

11. Vietnam Shared Vehicles Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones


Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on transportation and urban mobility in Vietnam
  • Review of industry publications and market analysis reports specific to shared vehicles
  • Examination of demographic and economic data from the General Statistics Office of Vietnam

Primary Research

  • Interviews with executives from leading shared vehicle companies operating in Vietnam
  • Surveys targeting users of shared vehicle services to understand consumer preferences
  • Focus group discussions with urban planners and transportation experts

Validation & Triangulation

  • Cross-validation of findings with data from local transportation authorities
  • Triangulation of insights from primary interviews with secondary data trends
  • Sanity checks through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national transportation expenditure and shared mobility trends
  • Segmentation of the market by vehicle type (e.g., bikes, cars, scooters) and usage patterns
  • Incorporation of urbanization rates and population density in major cities

Bottom-up Modeling

  • Collection of usage data from shared vehicle platforms to establish baseline metrics
  • Operational cost analysis based on fleet management and maintenance expenses
  • Volume x pricing model to estimate revenue generation across different vehicle types

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic growth and urban mobility policies
  • Scenario planning based on potential regulatory changes and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Shared Bike Users150Urban Commuters, College Students
Car-Sharing Service Users100Young Professionals, Families
Electric Scooter Users80Tourists, Local Residents
Fleet Operators60Business Owners, Fleet Managers
Urban Mobility Experts50City Planners, Transportation Analysts

Frequently Asked Questions

What is the current value of the Vietnam Shared Vehicles Market?

The Vietnam Shared Vehicles Market is valued at approximately USD 1.5 billion, driven by urbanization, rising disposable incomes, and a shift towards sustainable transportation solutions. This growth reflects the increasing demand for cost-effective and convenient alternatives to traditional vehicle ownership.

Which cities dominate the Vietnam Shared Vehicles Market?

What types of shared vehicles are available in Vietnam?

Who are the main users of shared vehicles in Vietnam?

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