Elevating Sales in Tier II and Tier III Cities owing to increased Online Shoppers is Expected to Fuel India Online Fashion Market in Future: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Future growth of India online fashion market is expected to be driven by increasing demand for online fashion accessories products from Tier II and Tier III cities. Myntra, Jabong, Flipkart, Snapdeal, and Amazon India are major players operating in the market. Myntra is observed as the second largest player in online fashion market owing to the tie-up of company with more than 500 leading fashion and lifestyle brands. Tier I cities were the major GMV contributor in online fashion market in FY’2016 owing to the availability of personal disposable income with the people residing in these cities coupled with the high awareness. Ken Research announced its latest publication on “India Online Fashion Market to 2021 – Elevating Sales in Tier II and Tier III Cities is Expected to Fuel the Market in Future” provides a comprehensive analysis of the online fashion market in India. The report includes the cumulative GMV generated by the market players from the sales of online fashion products, including apparel, footwear and accessories. Further, the market in the study is differentiated on the basis of tier cities into tier I, tier II, and tier III cities. The market is also segmented by four price segments – economy, mass, premium, and elite. The study also highlights the detailed information about logistics procedure followed in online fashion market and government regulations pertaining to the market, which will guide new entrants to plan their strategies accordingly. Various marketing analysis factors such as trends and developments and Porter’s five forces analysis are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of overall India online fashion market has also been discussed along with recommendations from analyst view. Online fashion market is spreading its footsteps in tier II and tier III cities. It has been observed in FY’2016, majority of online sales was generated from eight metro cities whereas the rest of the sales is generated from 3,133 Tier II and Tier III cities, which also includes 1,233 rural hubs. The online fashion retail has sighted a significant increase in sales from Tier II and Tier III cities since 2012. The overall growth in Tier II markets have been about 600% from FY’2012 to FY’2016. The most common products bought in Tier II and III cities are fashion items including apparels, footwear and bags. Non metro cities like Ludhiana, Aurangabad, Kochi and Bellary contributed 35% in the total sales of luxury brands in FY’2016. The growing demand for online sales in these cities has fueled the online fashion market of India. “Horizontal e-commerce players should focus on increasing the profitability through private label sales, reducing the advertising budget and improving the NPS score for buyers and sellers while, verticals players should focus on above the line advertising for increased penetration and for better positioning as a specialized fashion store to sell a fashion look along with individual itinerary. Vertical players has to build a USP in one of the fashion segment through unique design, increased number of brands including private label and international brands, improved accessories sales along with offering better discounts, cash backs to the customers”, according to Research Analyst, Ken Research. Key Topics Covered in the Report: The market size of India Online Fashion Market by GMV Market segmentation of India Online Fashion Market by Apparel, Footwear, and Accessories, by Demand from Tier Cities – Tier I cities, Tier II cities, and Tier III cities and by Price – Economy, Mass, Premium, and Elite Porter’s Five Forces Analysis for India Online Fashion Market Trends and Developments in India Online Fashion Market Comparative Analysis of Online Fashion Market in India With Offline Market Logistics Handling in India Online Fashion Market Consumer Profile for India Online Fashion Market – By Age Group, By Weekday and Weekend Orders, and By CoD and Online Payments Regulatory Landscape on India Online Fashion Market Competitive Landscape and Detailed Company Profiles of the Major Market Players Future Outlook and Projections for India Online Fashion Market Analyst Recommendations Macro-economic Factors Impacting the India Online Fashion Market Key Products Mentioned in the Report Apparel Footwear Accessories Shoes Sandals Flip-Flops Sunglasses Handbags and Wallets Jewelry Belts & Ties Key Market Players Covered in the Report: Flipkart Online Services Pvt. Ltd. Amazon India Snapdeal Jabong Myntra Limeroad Craftsvilla More Details Visit : https://www.kenresearch.com/technology-and-telecom/it-and-ites/india-online-fashion-market-report/83416-105.html Related Reports: The US Online Apparel and Footwear Market Outlook to 2019 – Driven by Increment in Internet Users and Rise in Lucrative Discount Schemes India Online Consumer Electronics Market Outlook to 2020 – Lucrative Discounts and Escalating Internet Users to Foster Growth South Korea Online Retail Market Outlook to 2019 – Driven by Rising Smartphone Penetration and Advent of Social Commerce Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Apparel Ecommerce Market 2016, Competition Online Fashion Companies, India Online Fashion Market, India Online Footwear Sales, Industry Size Growth Online Fashion, Market Share Myntra Online Fashion, Online Apparel Sales in India, Online Bag Sales India, Trends Online Fashion Retail Market